Record community sports event inspires readers to be champions

By Isabel Rodrigues

Cofina Media SA/Record

Lisbon, Portugal

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Record Challenge Park (RCP) was born out of what Record is as a product and brand: A meeting point for all sports and for all sports lovers and a challenging brand that always aspires for more.

Record newspaper, the sales leader in its segment, is admittedly the most eclectic sports daily and has always dedicated a larger percentage of its space to amateur sports.

As a leader in its segment, one of Record’s main missions is to inspire and motivate its readers, expanding their passion and dedication to sport and reinforcing their unwavering faith that they, too, can be champions.

We need to have the spirit of a highly competitive athlete to demand the pursuit of excellence from ourselves, sustaining high effort to always try to better serve those who follow us, whether in the print edition, in www.record.pt or in social media.

In 2016, we decided to put these maxims into practice, developing from scratch an event that encompassed the value of our brand signature: “Give it all!” That was how Record Challenge Park was born — a day of open-air fellowship, where anyone can self-challenge, learn, and experience a wide variety of sports. A kind of Olympic Games concentrated on a single day that even includes a concert.

Record Challenge Park offers a day of sports competition unlike any other.
Record Challenge Park offers a day of sports competition unlike any other.

From the first hour, public and governmental entities linked to sport and the various Portuguese Federations joined this dream, and they, too, made it possible.

We’re involving the community — with participants of all ages — by offering a unique opportunity to engage in sports they may not have access to otherwise. It’s gratifying to promote the values of fair play and to help form a more active, healthy and engaged society. Every year, the number of participants increases with fully satisfied participants returning for repeat events.

As we enter our fifth year, we have the possibility to do even better, and we encourage Lisbon’s sporting families to join us at the Record Challenge Park to spend a healthy day outdoors, surrounded by good cheer and sportsmanship.

About Isabel Rodrigues

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