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The Ideas Blog captures the practical discussions and case studies of news media company practitioners to grow revenue, audience, and brand.

903 Blog Posts

Vijay Karnataka makes super heroes out of delivery partners during COVID lockdown

12 July 2020 By Venktesh Babu

Manorama Online’s extraordinary digital trip from pioneer to world leader

09 July 2020 By Santhosh George Jacob

Dainik Jagran Inext’s live radio updates ensure credibility of COVID-19 news

08 July 2020 By Chetan Sehgal

How BILD saved Easter

07 July 2020 By Jorin Verges

HLN.be uses Stories to attract a younger audience

06 July 2020 By Peter Van Hoecke

Top 10 Viewed Ideas Blog Posts From the Past Year

SPH’s Chinese Media Group raises funds for COVID relief with live programme

06 July 2020 By Shen Yue

El Nuevo Día celebrates 50 years of covering Puerto Rico

06 July 2020 By Jennifer Serrano

News media companies deliver critical COVID-19 updates via text

02 July 2020 By Mike Donoghue

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CNN 411 provides coronavirus information and local resources

29 June 2020 By Nitya Chambers

Times of India unites, informs country with #MaskIndia campaign

29 June 2020 By Arjun Kumar

Mediafin platform unites Belgian business community during pandemic

28 June 2020 By Tom Michiels

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Protecmedia November 2019

Mumbai Mirror print, video initiative looks back to help city build future

28 June 2020 By Sumeli Chatterjee

Yahoo’s “Inspiring Stories” content finds silver linings in surreal times

25 June 2020 By Lindsay Powers

How Amedia live-streamed 830 Norway Cup matches from a shipping container

24 June 2020 By Tord Selmer-Nedrelid

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Hearst rolls out 30-day brand awareness campaign during lockdown

24 June 2020 By Dawn McMullan

VGTV reaches 200,000 young viewers with innovative platform

23 June 2020 By Camilla Brække

La Voz de Galicia shares 5 pillars of community support during pandemic

23 June 2020 By Lorena Maya

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How BBC is reinventing news for voice platforms

22 June 2020 By Zoe Murphy

COVID-19 shutdown can’t stop coverage of annual Swedish celebration

22 June 2020 By Jens Pettersson

Dainik Bhaskar asks readers, employees to help feed poor during lockdown

22 June 2020 By Pawan Agarwal

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Zuora Subscription Impact Report

VG engaged a younger audience by talking about loneliness — in a song

21 June 2020 By Mussa Dagnew

La Voz del Interior illustrates the challenges of having barely enough to eat

21 June 2020 By Edgardo Litvinoff

ThePrint uses video series to Cut The Clutter on coronavirus

18 June 2020 By Utsah Kohli

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Stibo DX: The What, Why, and How

IMS Property360 pivots to help neighbourhoods in need with lockdown guides

17 June 2020 By Vivian Warby

Times Group helps employees navigate a new normal

15 June 2020 By Amit Das

Dagbladet TV triples daily streams

14 June 2020 By Alexandra Beverfjord

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RING Publishing

How COVID-19 turned a youth media start-up into a live broadcasting programme

14 June 2020 By Sune Gudmundsson

Amar Ujala engages 2.1 million through women empowerment workshops

14 June 2020 By Neha Sikri

Times, Sunday Times decrease churn by 49% with digital butler

11 June 2020 By Mary-Katharine Phillips

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Protecmedia November 2019

News24’s powerful campaign sheds light on violence against women in South Africa

10 June 2020 By Mpho Raborife

News Corp Australia helps country unite, provides relief during bushfires

08 June 2020 By Penny Fowler

KMTV creates mobile community with interactive app

04 June 2020 By Rich Cheary

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Kleine Zeitung attracts new generation of readers through its “Dependent on independence” campaign

03 June 2020 By Andrea Rachbauer

News Corp shares different take on print closures, digital future

01 June 2020 By Damian Eales

ACM creates innovative content series to boost exposure for agriculture brand

21 May 2020 By Bryan Littlely & Tom Sebo

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Symptom app helps VG readers deal with virus in early days

10 May 2020 By Dawn McMullan

LNP celebrates 225th anniversary with “Your Story is Our Story” campaign

06 May 2020 By Alexandra Henry

Sydney Morning Herald, Age launch “Good News” initiative to balance pandemic content

04 May 2020 By Aimie Rigas & Lisa Davies

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Zuora Subscription Impact Report

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

04 May 2020 By Erin Lebar

Hindustan educates and inspires a country of 1.3 billion on lockdown

04 May 2020 By Saurabh Sharma

How Amar Ujala stabilised deep print circulation losses at beginning of lockdown

03 May 2020 By Neha Sikri

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Stibo DX: The What, Why, and How

Nikkei improved subscriber retention with 3-question survey

03 May 2020 By Yosuke Suzuki

Singapore Press Holdings innovates print advertising by adding digital aspects

29 April 2020 By Fred Lai

FAZ acquires 10,000 new digital subscribers in one (pandemic) week

28 April 2020 By Dawn McMullan

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RING Publishing

Hindustan Times restructures newsroom to assure thorough, accurate COVID-19 coverage

28 April 2020 By Dhrubo Jyoti

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

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Protecmedia November 2019

Daily Star and partners support 2,000 locals during lockdown with Mission Save Bangladesh

26 April 2020 By Md Tajdin Hassan

Dagbladet relies on breaking news to propel growth

26 April 2020 By Alexandra Beverfjord

Informational needs by the numbers: using data to cover the COVID-19 crisis

23 April 2020 By Gil Becker

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Dainik Bhaskar creates 6 ways to actively engage readers during lockdown

22 April 2020 By Pawan Agarwal

Mediahuis initiative helps small businesses survive during COVID-19 crisis

21 April 2020 By Hans de Loore

JP/Politikens Hus pushes back against COVID-19 brand safety concerns

21 April 2020 By Thomas Lue Lytzen

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Jagran New Media looks for the positive in a pandemic

20 April 2020 By Paula Felps

SPH Magazines offers complimentary subscriptions to readers in lockdown

20 April 2020 By Paula Felps

El Comercio tackles the harmful virus of fake news

19 April 2020 By Jaime Bedoya

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Zuora Subscription Impact Report

Stuff’s celebrity Zoom interviews entertain audiences during pandemic lockdown

13 April 2020 By Dawn McMullan

Pandemic’s effects require strategic action from India’s print industry

13 April 2020 By Prakasam Peesapati

Mediahuis shares 7 effective strategies to personalise news

12 April 2020 By Pieter De Smet

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Stibo DX: The What, Why, and How

Sydney Morning Herald reaches global audience through bushfire, climate change coverage

07 April 2020 By Lisa Davies

HLN livestreams 6-hour helicopter flyover of pandemic well wishes and unity

06 April 2020 By Dawn McMullan

The coronavirus bump: Does charging for COVID-19 coverage mean you’re greedy?

05 April 2020 By Jens Pettersson

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RING Publishing

Like bread at the bakery, quality journalism has a price in this pandemic moment

30 March 2020 By Andreas Schürer

COVID-19 provides opportunity to reinvent the news industry with constructive journalism

30 March 2020 By Ulrik Haagerup

Report from Rome: In health crisis, Italians rediscover the value of quality journalism

29 March 2020 By Grzegorz Piechota

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Protecmedia November 2019

Despite COVID-19, Ekstra Bladet was determined that the show must go on — online

26 March 2020 By Paula Felps

The brave face of JoongAng Ilbo’s COVID-19 response

25 March 2020 By Changhee Park

NWZ Mediengruppe rolls out “Strong Together” initiative in response to COVID-19 pandemic

25 March 2020 By Dr. Melina Lohmann

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Latest Authors

Venktesh Babu

Head-Response Marketing Solutions

MMCL-Vijay Karnataka

Bengaluru, India

Santhosh George Jacob

Coordinating Editor

Manorama Online

santhoshgj@mm.co.in, India

Chetan Sehgal

AGM, Brand Marketing

Jagran Prakashant Ltd.

Kanpur, India

Jorin Verges

Deputy Chief Editor BILD

BILD GmbH

Berlin, Germany

Peter Van Hoecke

Digital Product Manager

DPG Media NV

Vilvoorde, Belgium

Shen Yue

Branding & Audience Editor

Chinese Media Group, Singapore Press Holdings

Singapore, Singapore

Jennifer Serrano

Marketing Executive and Strategist

GFR Media

San Juan, Puerto Rico

Mike Donoghue

CEO and Founder

Subtext

New York, New York, USA

Nitya Chambers

Vice President, Emerging Products and Platforms

CNN

New York, N.Y., USA

Arjun Kumar

AGM

The Times of India

Delhi, India