About This Blog
1,159 Articles since December 2012
The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.
Top 10 Viewed Ideas Blog Posts From the Past Year
- The financing of journalism solved, let’s move on to 3 bigger problems
- Expressen’s call-to-action button increases digital traffic, conversions
- Financial Times changed its value proposition for B2B subscriptions
- Expressen grew from 0 digital subscribers to 70,000 in 1 year
- New York Times uses packaging to appeal to professional readers in B2B strategy
- With 80% of revenues from subscriptions, Aftenposten focuses on journ...
- Funke Mediengruppe almost triples digital subscribers in 1 year
- GQ’s short-run newsletter course bests daily newsletter open rate by 160%
- Somedia learns the value of frequently testing its push notification strategy
- Economist drives digital engagement in 2020 through social media