About This Blog
1,289 Articles since December 2012
The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.
Top 10 Viewed Ideas Blog Posts From the Past Year
- Amid war, Ukraine media verify, make sense of news, and help keep peo...
- Economist reaches new audiences with Instagram
- BBC News creates the world’s biggest news Instagram account
- TIME builds a subscription machine to move into the future
- With 80% of revenues from subscriptions, Aftenposten focuses on journ...
- Hindu Group experiments with digital subscriptions
- Zeit Online changes onboarding to leverage subscriptions from day one
- Aftenposten refines the science and art of building a better front pa...
- Financial Times outlines its digital transformation
- These 3 reasons show why subscription fatigue is a myth