About This Blog

The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.

Schibsted sees B2B growth potential, simplifies subscription offer for companies

23 June 2021 By Paula Felps

Times of India’s #MaskIndia campaign made virus protection trendy

22 June 2021 By Debadyuti Karan

Večernji list’s fresh new Sunday print edition resonates with readers

21 June 2021 By Dražen Klarić

Dagens Nyheter shares 3 key lessons from its direct e-commerce model

20 June 2021 By David Jeremias Vogt

Globe and Mail’s Sophi creates print-ready edition with AI at Agderposten

17 June 2021 By Sonali Verma

Top Viewed Ideas Blog Posts From the Past Year

Times of India app allowed audience to safely celebrate Bappa and Santa

16 June 2021 By Siddharth Varma

Lancaster Farming podcast on hemp grows new audience

15 June 2021 By Eric Hurlock

Financial Times changed its value proposition for B2B subscriptions

14 June 2021 By Paula Felps

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Daily Maverick Webinars generate revenue, boost audience engagement

10 June 2021 By Nicole Williamson

SCMP Signal improves ad targeting with brand suitability

07 June 2021 By Timmy Bankole

PA Media’s Explore platform streamlines access to content, sets reader engagement record

07 June 2021 By Paula Felps

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Stibo DX: The What, Why, and How

NBC streams holiday shopping event from pandemic-safe sets

07 June 2021 By Dana Haller

Blick shares 6 ways to reach Gen Z with news (hint: Instagram)

06 June 2021 By Bettina Widmer

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

02 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

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Tipser - Ecommerce

Mediahuis newsroom uses data to guide transition to digital workflow

01 June 2021 By Gerben van 't Hek & Bas Schnater

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

Times of India campaign encourages women’s representation in politics

26 May 2021 By Debadyuti Karan

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Sophi

WSJ’s Jobs Summit guides job seekers during the pandemic

24 May 2021 By Minh-Y Tran

VOL.AT creates TikTok-inspired app

23 May 2021 By Georg Burtscher

GQ’s short-run newsletter course bests daily newsletter open rate by 160%

17 May 2021 By Stephanie Talmadge

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Eidosmedia

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

Danish Broadcasting Corporation inspired by 1997 video for a 2020 production

17 May 2021 By Søren Dalager Ditlevsen

Gazeta.pl stands up for LGBT+ rights in Poland

16 May 2021 By Rafał Madajczak

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Ring Publishing

NZME’s OneRoof grows with personalisation, automation, and AI tools

10 May 2021 By Helen Hill

Hearst campaign across 5 metro titles rebuilds trust during pandemic

03 May 2021 By Michael Villaseñor & Kelli Dakake

Kompas celebrates 55 years with COVID reality interactive project

03 May 2021 By Tarrence Karmelia Kontessa Palar

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ProtecMedia AI Technology

Clarín Immersion documentary takes readers inside the journalism process

02 May 2021 By Javier Kraviez

Naidunia helps readers stay positive during early days of pandemic

29 April 2021 By Anurag Joshi

Daily Maverick launches weekly print publication, increases digital audience 20%

26 April 2021 By Sarah Koopman

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Stibo DX: The What, Why, and How

Amar Ujala campaign rekindles love for Hindi language

26 April 2021 By Neha Sikri

Straits Times allows subscribers to share content with social circles

25 April 2021 By Chew V Ming

Advance Local’s People of Alabama brand transitions video storytelling series in 2020

25 April 2021 By Tamika Moore

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Tipser - Ecommerce

Slobodna Dalmacija keeps celebration of patron saint alive with virtual event

22 April 2021 By Vlado Ozretić

Economist drives digital engagement in 2020 through social media

19 April 2021 By Kevin Young

Jagran New Media’s OnlyMyHealth.com celebrates heroes of the pandemic

19 April 2021 By Megha Mamgain

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Sophi

Expressen correspondents go inside the pandemic

18 April 2021 By Jenny Rydén

Nikkei rides the Wave app into the future with increased engagement

18 April 2021 By Paula Felps

NZ Herald app re-launch focuses on design, boosts subscriptions

12 April 2021 By Paula Felps

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Eidosmedia

Helsingin Sanomat asks readers to “Read Between the Lies”

11 April 2021 By Tuomas Jääskeläinen

Tribune creates virtual holiday experience for advertisers in 5 markets

05 April 2021 By Laura Strom

VGTV delivers compelling documentary via mobile, reaching young and female audiences

04 April 2021 By Natalie Remøe Hansen

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Ring Publishing

New multi-media studio extends Newsday’s reach

04 April 2021 By Paula Felps

Ringier’s EqualVoice measures visibility of women in media

04 April 2021 By Dr. Annabella Bassler

ACM creates a podcast for “real Australia”

29 March 2021 By Tom Melville & Laura Corrigan

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ProtecMedia AI Technology

Daily Memphian reaches 12-month subscription goal in 3 weeks

29 March 2021 By Lauren Fritsky

Funke Mediengruppe almost triples digital subscribers in 1 year

28 March 2021 By Clemens Hammacher

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

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Stibo DX: The What, Why, and How

Calgary Herald celebrates high school graduates amidst pandemic

25 March 2021 By Monica Zurowski

WSJ cuts through the clutter with Read Yourself Better marketing campaign

22 March 2021 By Paula Felps

Toronto Star podcast proves perfect for pandemic and beyond

21 March 2021 By Paula Felps

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Tipser - Ecommerce

SCMP leads the exit from the open marketplace

15 March 2021 By Ian Hocking

Robot journalism boosts FVN’s real estate coverage

15 March 2021 By Paula Felps

VOL.AT finds new audience with live TV news show

14 March 2021 By Gerold Riedmann

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Sophi

LNP|LancasterOnline builds trust, engages new audiences with breaking news reporters

08 March 2021 By Alexandra Henry

NRC launches its NRC Audio App podcast platform

08 March 2021 By Paula Felps

El Comercio reinforces trust to regain reader confidence

04 March 2021 By Dawn McMullan

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Eidosmedia

NWZ’s in-house academy provides continuing employee education

03 March 2021 By Manuela Hillen & Dr. Melina Lohmann

The financing of journalism solved, let’s move on to 3 bigger problems

01 March 2021 By Espen Egil Hansen

Los Andes’ 170 podcasts reach 173,000 listeners in first year

01 March 2021 By Paula Felps

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Ring Publishing

Advance Local’s Cleveland.com leads the charge to erase damaging information

01 March 2021 By George Rodrigue

Times Group tackles essential issues by honouring creative ad campaigns

01 March 2021 By Malcolm Raphael

Helsingin Sanomat font provides visual reminder of climate change

28 February 2021 By Paula Felps

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ProtecMedia AI Technology

Il Sole 24 Ore strengthens its platform of trust

15 February 2021 By Dawn McMullan

NOIZZ.pl launches Ark 2.0 to build awareness about climate change

09 February 2021 By Paula Felps

Expressen grew from 0 digital subscribers to 70,000 in 1 year

08 February 2021 By Paula Felps

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Stibo DX: The What, Why, and How

MediaNews Group increases trust through editorial transparency

08 February 2021 By Dawn McMullan

At 75, Russmedia’s VN shows it’s more than just a newspaper

02 February 2021 By Mirijam Haller

SCMP fights fake news, misformation with trust

01 February 2021 By Dawn McMullan

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Tipser - Ecommerce

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