About This Blog

1,159 Articles since December 2012

The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.

Amar Ujala drives paid subscriptions with podcast

17 January 2022 By Neha Sikri

Bloomberg, real estate service partner on sustainable cities campaign

13 January 2022 By Shelley Seale

New York Times brand campaign takes lighter approach during pandemic

10 January 2022 By Paula Felps

Mediahuis looks to reader-focused future with new CMS

09 January 2022 By Amber Binion McNeil

Business Day adopts digital-first strategy to offset print decline

09 January 2022 By Shelley Seale

Top 10 Viewed Ideas Blog Posts From the Past Year

ABP creates new revenue stream with education during lockdowns

06 January 2022 By Michelle Palmer Jones

With 80% of revenues from subscriptions, Aftenposten focuses on journalism

03 January 2022 By Eirik H. Winsnes

Independent Media finds the road to reader revenue

03 January 2022 By Shelley Seale

The Spinoff uses illustrations to guide readers through the pandemic

29 December 2021 By Michelle Palmer Jones

Daily Sun uses multi-platform, new content strategy to generate revenue

28 December 2021 By Paula Felps

Nation Media Group accelerates its digital transformation journey

19 December 2021 By Paula Felps

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

Standard Group sets audacious goal: gain 900,000 registered users

12 December 2021 By Shelley Seale

Calgary Herald finds engagement success with photographer-led video initiative

12 December 2021 By Paula Felps

After Newsday campaign, 43% of those surveyed were more likely to subscribe

05 December 2021 By Paula Felps

Standard Media helps readers discern fact from fiction to grow digital engagement

01 December 2021 By Michelle Palmer Jones

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

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