Ideas Blog
About This Blog
The Ideas Blog captures the practical discussions and case studies of news media company practitioners to grow revenue, audience, and brand.
804 Blog Posts
Top 10 Viewed Ideas Blog Posts From the Past Year
- Wall Street Journal builds young audience with The Future of Everything Festival
- New York Times Readerscope turns article data into action
- Google’s planned audio news service is dangerous for news industry
- Kristeligt Dagblad increases digital engagement 95%
- Bennett Coleman & Co. streamlines, reduces costs with digital ad sales, pricing ecosystem
- Seattle Times Analytics Hub measures story performance, tracks subscriber journey
- Schibsted study identifies what really makes a native ad campaign successful
- MittMedia generates subscription conversions with robot journalism
- Dallas Morning News increases newsroom satisfaction with mentoring programme
- Bay Area News Group launches digital advertising tool for Realtors
Latest Authors

Tuomo Väliaho
Journalist
Helsingin Sanomat
Helsinki, Finland


Sandra Schendzielorz
Manager of Digital Subscriptions and Products
Handelsblatt GmbH
Duesseldorf, Duesseldorf

Patrick Stolte
Director Sales and Consumer Business
Handelsblatt GmbH
Duesseldorf, Germany





M V Shreyams Kumar
Joint Managing Director
Mathrubhumi Group
Kozhikode, India

Siri Holstad Johannessen
Head of Sales and Marketing
Schibsted
Oslo, Norway

Andreas Finborud
Publishing Director
Aftenposten
Oslo, Norway



Jenny Esser
Product Manager
Orange by Handelsblatt
Düsseldorf, Germany



Amy Chown
Vice President of Marketing
The Atlanta Journal-Constitution
Atlanta, Georgia, United States


Peter Brown
Deputy Editor & Head of Digital
Daily Telegraph and Sunday Telegraph
Sydney, Australia


Dr. Sathya Sriram
Head of Strategy & Marketing
The Hindu Group
Chennai, India

Josefina Rickardt
Head of Marketing and Analytics
Expressen
Stockholm, Sweden

Tehreem Zafar
Marketing Executive
Jang Media Group
Karachi, Pakistan

Marcus Wallén
Editor
Expressen
Stockholm, Sweden