About This Blog

The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.

Amar Ujala celebrates the heroes of COVID-19: its newspaper vendors

14 September 2021 By Neha Sikri

Stuff takes on climate change with One Hot Minute podcast, video series

13 September 2021 By Eloise Gibson

Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

12 September 2021 By Claudia L. Cruz

Die Presse shares 3 key learnings after changing its data strategy

08 September 2021 By Paula Felps

Expressen’s call-to-action button increases digital traffic, conversions

06 September 2021 By Helena Sund

Top 10 Viewed Ideas Blog Posts From the Past Year

Público leverages Instagram to boost its readership

06 September 2021 By Amílcar Correia

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

02 September 2021 By Michelle Bjellmo

Testing helps SZ/BZ improve digital growth

30 August 2021 By Christian Röhm

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Funke Mediengruppe campaign aids flood victims

29 August 2021 By Paula Felps

Somedia learns the value of frequently testing its push notification strategy

23 August 2021 By Corinne Raguth Tscharner

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

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Daily Prothom Alo’s ad campaign bridges print and digital platforms

23 August 2021 By Matiur Rahman

MediaNews Group’s e-mail newsletters align process and purpose

22 August 2021 By CJ Jacobs

VG uses Coronavirus Live Tracker to cover an international crisis

19 August 2021 By Oda Leraan Skjetne

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FewCents

LNP|LancasterOnline’s special Schools section celebrates student perspectives

18 August 2021 By Alexandra Henry

Hearst uses a 5-point strategy to leverage data

16 August 2021 By Paula Felps

SCMP campaign reinforces brand integrity with a journalism-focused campaign

16 August 2021 By Adrian Lee

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Eidosmedia

Rashtradoot finds revenue, engagement success as India’s first bilingual newspaper

10 August 2021 By Uma Sharma

Funke Media’s Coronavirus Monitor provides engagement breakthrough during the pandemic

10 August 2021 By Marie-Louise Timcke

NZME drives digital access amongst print subscribers while engaging print readership

09 August 2021 By Carolyn Adams

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Deeper storytelling boosts Newsday’s social media engagement

09 August 2021 By Gabriella Vukelic

Diar's “coopetition” model increases subscriptions for Aller and Amedia

08 August 2021 By Paula Felps

Hanza Media creates photo exhibit to commemorate earthquake devastation

03 August 2021 By Patricia Kiš

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iZooto

New York Times uses packaging to appeal to professional readers in B2B strategy

02 August 2021 By Paula Felps

Jagran New Media shared its #PositiveIndia message in a Twitter-first campaign

02 August 2021 By Varun Sharma

Torstar builds its data foundation from the ground up

01 August 2021 By Paula Felps

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FewCents

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

New York Times’ digital strategy laid the foundation for its product strategy

26 July 2021 By Paula Felps

News Corp Australia’s On Guard podcast series delivers unprecedented engagement

26 July 2021 By Stephanie Algate

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Eidosmedia

Wall Street Journal differentiates with B2P subscriptions, the space between B2C and B2B

12 July 2021 By Paula Felps

Infobae mini-documentaries showcase those hit hardest by the pandemic

12 July 2021 By Alejo Garcia Sosa

Jagran New Media advertiser uses influencers for COVID-19 campaign

11 July 2021 By Priyanka Sharma

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COVID-19 text messages build community, unique visits at Newsday

07 July 2021 By Erin Serpico

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

06 July 2021 By Sonali Verma

News UK shifts to digital events during pandemic, increases engagement 60%

05 July 2021 By Natasha Banjo

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Gannett fights systemic racism while creating a culture of belonging

05 July 2021 By LaToya Johnson

TTELA documentary delivers the sights, sounds of local journalism

01 July 2021 By Emma-Karin Björk

Stuff Explained gives readers context, perspective

28 June 2021 By Keith Lynch

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FewCents

Insider campaign targets, wins back former subscribers

28 June 2021 By Vilan Trub

Pandemic inspires Aftenposten to create a new family-focused content vertical

27 June 2021 By Guri Leyell Skedsmo

Mackay Daily Mercury grows with digital My Town series

24 June 2021 By Rae Wilson

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Eidosmedia

Schibsted sees B2B growth potential, simplifies subscription offer for companies

23 June 2021 By Paula Felps

Times of India’s #MaskIndia campaign made virus protection trendy

22 June 2021 By Debadyuti Karan

Večernji list’s fresh new Sunday print edition resonates with readers

21 June 2021 By Dražen Klarić

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Dagens Nyheter shares 3 key lessons from its direct e-commerce model

20 June 2021 By David Jeremias Vogt

Globe and Mail’s Sophi creates print-ready edition with AI at Agderposten

17 June 2021 By Sonali Verma

Times of India app allowed audience to safely celebrate Bappa and Santa

16 June 2021 By Siddharth Varma

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Lancaster Farming podcast on hemp grows new audience

15 June 2021 By Eric Hurlock

Financial Times changed its value proposition for B2B subscriptions

14 June 2021 By Paula Felps

Daily Maverick Webinars generate revenue, boost audience engagement

10 June 2021 By Nicole Williamson

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FewCents

SCMP Signal improves ad targeting with brand suitability

07 June 2021 By Timmy Bankole

PA Media’s Explore platform streamlines access to content, sets reader engagement record

07 June 2021 By Paula Felps

NBC streams holiday shopping event from pandemic-safe sets

07 June 2021 By Dana Haller

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Eidosmedia

Blick shares 6 ways to reach Gen Z with news (hint: Instagram)

06 June 2021 By Bettina Widmer

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

02 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

Mediahuis newsroom uses data to guide transition to digital workflow

01 June 2021 By Gerben van 't Hek & Bas Schnater

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Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

Times of India campaign encourages women’s representation in politics

26 May 2021 By Debadyuti Karan

WSJ’s Jobs Summit guides job seekers during the pandemic

24 May 2021 By Minh-Y Tran

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iZooto

VOL.AT creates TikTok-inspired app

23 May 2021 By Georg Burtscher

GQ’s short-run newsletter course bests daily newsletter open rate by 160%

17 May 2021 By Stephanie Talmadge

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

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FewCents

Danish Broadcasting Corporation inspired by 1997 video for a 2020 production

17 May 2021 By Søren Dalager Ditlevsen

Gazeta.pl stands up for LGBT+ rights in Poland

16 May 2021 By Rafał Madajczak

NZME’s OneRoof grows with personalisation, automation, and AI tools

10 May 2021 By Helen Hill

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Eidosmedia

Hearst campaign across 5 metro titles rebuilds trust during pandemic

03 May 2021 By Michael Villaseñor & Kelli Dakake

Kompas celebrates 55 years with COVID reality interactive project

03 May 2021 By Tarrence Karmelia Kontessa Palar

Clarín Immersion documentary takes readers inside the journalism process

02 May 2021 By Javier Kraviez

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