About This Blog

The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.

956 Blog Posts

Stuff NZ’s “All of Us” programme aims to inspire, retain high-performing employees

27 September 2020 By Annamarie Jamieson

NWZ’s insect project engages readers, boosts subscriptions

23 September 2020 By Ulrich Schönborn

SCMP branded content campaign with Qantas Airways revives interest in airline

20 September 2020 By Paula Felps

Dagens Næringsliv content makes sense of COVID economy for Norwegians

15 September 2020 By Janne Johannessen & Ingeborg Volan

Amedia cracks the code on how to attract younger readers: journalism

14 September 2020 By Eivor Jerpåsen & Pål Nedregotten

Top 10 Viewed Ideas Blog Posts From the Past Year

USA Today gamifies social distancing with AR app

14 September 2020 By Jordan Erb

Sunday Mid-day’s feel-good campaign helps Mumbai wind down

14 September 2020 By Krishna Tanna

NZME cultivates, retains journalists with its People Programme

13 September 2020 By Laura Franklin

Load More INMA Ideas

De Krant van West-Vlaanderen brings positivity, truth during pandemic

08 September 2020 By Pascal Kerkhove

Hanza Media adds colour to quarantine with help from Croatian artists

08 September 2020 By Paula Felps

Times of India’s Out & Proud classified campaign inspires LGBTQ inclusion

07 September 2020 By Sumeli Chatterjee & Alexander Valladares

Load More INMA Ideas

Protecmedia November 2019

Chattanooga Times connects readers working from home during lockdown

07 September 2020 By Paula Felps

German, Nordic research finds 9 takeaways for digital subscription content strategy

01 September 2020 By Joonas Partanen

Vocento looks at how quarantine affects children

31 August 2020 By Paula Felps

Load More INMA Ideas

AT Internet

Dallas Morning News boosts engagement with Best In DFW campaign

30 August 2020 By Saher S. Merchant

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

Now is the time to reimagine magazine publishing in India

26 August 2020 By Anant Nath

Load More INMA Ideas

Piano

SCMP acts offensively, not defensively, about ad challenges

24 August 2020 By Shelley Seale

Times of India’s “Lost Votes” campaign ignites a mass movement, compels change

24 August 2020 By Debadyuti Karan

Nine’s Ink platform integrates print, digital production in complex newsrooms

23 August 2020 By Ben Woodhead

Load More INMA Ideas

Stibo DX: The What, Why, and How

Telegraph adapts pandemic coverage with “You Are Not Alone” initiatives

23 August 2020 By Beth Ashton

Yahoo Life turns its attention to self-care, good news during the pandemic

20 August 2020 By Lindsay Powers

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

Load More INMA Ideas

Ringier Axel Springer

Infoglobo shares 5 COVID action plans to capture digital ad revenue

18 August 2020 By Shelley Seale

Sports robots interview coaches via text, help small newsrooms

18 August 2020 By Cecilia Campbell

El Observador addresses gender inequities with podcast, subscription offer

17 August 2020 By Fernanda Ariceta

Load More INMA Ideas

Protecmedia November 2019

Advance Local video series showcases “People of Alabama” on social media

16 August 2020 By Tamika Moore

Funke Media Group uses topic modelling to plan content

16 August 2020 By Marie-Louise Timcke

LNP gets creative with content to boost subscriptions during pandemic

11 August 2020 By Jenelle Janci

Load More INMA Ideas

AT Internet

Telegraph creates new scoring metric for audience engagement and retention

10 August 2020 By Dan Silver

Ringier’s EqualVoice initiative drives gender equality in content coverage

10 August 2020 By Dr. Annabella Bassler

News Regional Media finds digital subscription gold in the outback

09 August 2020 By Bryce Johns

Load More INMA Ideas

Piano

Norwegian media industry’s Mentor Programme supports women

06 August 2020 By Trine Ohrberg

Jagran New Media’s media literacy drive educates about COVID-19 misinfodemic

06 August 2020 By Pratyush Ranjan

BeatingCorona platform captures coronavirus initiatives, data

05 August 2020 By C.J Nelson

Load More INMA Ideas

Stibo DX: The What, Why, and How

News Corp Australia’s Ultimate Schools Hub exceeds subscription goal by 800%

03 August 2020 By Isabel Taylor

The Times of India’s campaign finds Kolkata's Women Heroes

03 August 2020 By Debadyuti Karan

Newsday’s social media data analysis results in fewer posts, increased subscriptions

02 August 2020 By Elaine Piniat

Load More INMA Ideas

Ringier Axel Springer

The Big Issue pivots to support homeless vendors during lockdown

30 July 2020 By Ruth Law

Infobae video series spotlights femicide with focus on boxer Carlos Monzón

30 July 2020 By Alejo García Sosa

SCMP new edition, campaign build meaningful news media brand in Asia

27 July 2020 By Wayne Knowles

Load More INMA Ideas

Protecmedia November 2019

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Die Zeit bolsters retention and bottom line with membership programme

26 July 2020 By Wencke Tzanakakis & Lennart Schneider

Dogged journalism by Stuff brings tragic civilian deaths to light

26 July 2020 By Paula Penfold & Eugene Bingham

Load More INMA Ideas

AT Internet

Jagran New Media launches a content war against coronavirus misinformation

22 July 2020 By Megha Mamgain

SPH reaches senior audience with livestream learning programmes during lockdown

20 July 2020 By Leng Tuan Tan

Wasp Wipeout campaign by Stuff’s Nelson Mail helps communities fight a common enemy — together

20 July 2020 By Victoria Guild

Load More INMA Ideas

Piano

Aller Media achieves personalisation and monetisation with its own system, Xavier

19 July 2020 By Kjetil Laumann

Rashtradoot effectively and humanely managed print in early COVID days

19 July 2020 By Uma Sharma

Record community sports event inspires readers to be champions

19 July 2020 By Isabel Rodrigues

Load More INMA Ideas

Stibo DX: The What, Why, and How

Neighbourly uses social media platform to unite communities

14 July 2020 By Jake Shand

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

Axel Springer’s B.Z. sets world record with ad, infographic format

13 July 2020 By Merrit Kraus

Load More INMA Ideas

Ringier Axel Springer

New Yahoo Life product shines spotlight on mental and physical health

13 July 2020 By Lindsay Powers

Manorama Online’s extraordinary digital trip from pioneer to world leader

09 July 2020 By Santhosh George Jacob

Dainik Jagran Inext’s live radio updates ensure credibility of COVID-19 news

08 July 2020 By Chetan Sehgal

Load More INMA Ideas

Protecmedia November 2019

How BILD saved Easter

07 July 2020 By Jorin Verges

HLN.be uses Stories to attract a younger audience

06 July 2020 By Peter Van Hoecke

SPH’s Chinese Media Group raises funds for COVID relief with live programme

06 July 2020 By Shen Yue

Load More INMA Ideas

AT Internet

El Nuevo Día celebrates 50 years of covering Puerto Rico

06 July 2020 By Jennifer Serrano

News media companies deliver critical COVID-19 updates via text

02 July 2020 By Mike Donoghue

CNN 411 provides coronavirus information and local resources

29 June 2020 By Nitya Chambers

Load More INMA Ideas

Piano

Times of India unites, informs country with #MaskIndia campaign

29 June 2020 By Arjun Kumar

Mediafin platform unites Belgian business community during pandemic

28 June 2020 By Tom Michiels

Mumbai Mirror print, video initiative looks back to help city build future

28 June 2020 By Sumeli Chatterjee

Load More INMA Ideas

Stibo DX: The What, Why, and How

Yahoo’s “Inspiring Stories” content finds silver linings in surreal times

25 June 2020 By Lindsay Powers

How Amedia live-streamed 830 Norway Cup matches from a shipping container

24 June 2020 By Tord Selmer-Nedrelid

Hearst rolls out 30-day brand awareness campaign during lockdown

24 June 2020 By Dawn McMullan

Load More INMA Ideas

Ringier Axel Springer

Latest Authors

Annamarie Jamieson

People and Culture Director

Stuff LTD

Auckland, New Zealand

Ulrich Schönborn

Editor in Chief

Nordwest-Zeitung

Oldenburg, Germany

Paula Felps

Ideas Blog Editor

INMA

Nashville, Tennessee, USA

Janne Johannessen

News Editor

Dagens Næringsliv

Oslo, Norway

Ingeborg Volan

Editor for Publishing Strategy and Visual Journalism

Dagens Næringsliv

Oslo, Norway

Eivor Jerpåsen

Head of Editorial Development

Amedia AS

Oslo, Norway

Pål Nedregotten

Executive Vice President

Amedia AS

Oslo, Norway

Jordan Erb

Multimedia Journalist and Intern

Gannett

Austin, Texas, United States

Krishna Tanna

Assistant Manager, Mid-day Digital

Mid-day Infomedia Ltd.

Mumbai, India

Laura Franklin

Head of Editorial Operations

New Zealand Herald

Auckland, New Zealand

Pascal Kerkhove

Director Newsroom Newspapers - Roularta

Roularta/De Krant van West-Vlaanderen/Weekly newspaper

Roeselare, Belgium

Sumeli Chatterjee

Vice President, Brand

The Times of India

Mumbai, India

Alexander Valladares

National Marketing Lead, TOI Metro Supplements

The Times of India

Mumbai, India

By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT