About This Blog

The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.

1006 Blog Posts

Jagran introduces Jagran Local, a city-specific news model

19 January 2021 By Divy Kohli

Tamedia increased digital subscribers 42% in 2020

18 January 2021 By Marc Isler

Schibsted Connect buddy programme links students with employees

17 January 2021 By Kamilla Abrahamsen

Newsday marketing campaign touts funding local journalism

11 January 2021 By Paula Felps

FAZ Appetizer uses AI to serve up personalised news feeds, increasing engagement

10 January 2021 By Paula Felps

Top 10 Viewed Ideas Blog Posts From the Past Year

Die Presse’s accelerated digital launch pays off with subscription spike

10 January 2021 By Paula Felps

Rede Bahia connects with young talent through its Correio of the Future Award

05 January 2021 By Paula Felps

VOL.AT becomes first climate-neutral online news platform

04 January 2021 By Paula Felps

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Dainik Bhaskar Group launches widespread mask campaign

28 December 2020 By Kaacon Sethi

Collaborative project uses AI to examine gender bias in media

27 December 2020 By Agnes Stenbom

Tampa Bay Times moves to print publishing twice a week

21 December 2020 By Brie Logsdon

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Protecmedia November 2019

Stuff holds itself accountable for past racism

14 December 2020 By Paula Felps

Times Internet sees 70%+ profit margin from MensXP content-to-commerce brand

14 December 2020 By Dawn McMullan

Divya Bhaskar’s “toolkit” puts innovation on display for advertisers

13 December 2020 By Paula Felps

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Bergens Tidende keeps holiday tradition alive with digital event

08 December 2020 By Paula Felps

News Corp’s MarketWatch sees online engagement jump with print supplement

07 December 2020 By Paula Felps

Advance Local reinvents town hall meetings during pandemic via Facebook Live

07 December 2020 By George Rodrigue

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Stibo DX: The What, Why, and How

Zetland’s ambassador programme drives paying membership increase

06 December 2020 By Paula Felps

Stuff launches Forever Project magazine to focus on climate change science

03 December 2020 By Eloise Gibson

LNP initiative helps businesses challenged by COVID-19

02 December 2020 By Alexandra Henry

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Tipser - Ecommerce

SCMP Research vertical taps new B2B revenue stream

30 November 2020 By Dawn McMullan

News Corp Australia’s Shine Awards brighten a dark year by honouring women

30 November 2020 By Camille Smith

Metro stakes claim on the U.S. Hispanic market

29 November 2020 By Sebastian Morales

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Dennis Publishing boosts revenue through acquisitions and affiliate content-to-commerce models

18 November 2020 By Dawn McMullan

Telegraph Women’s Sport changes the narrative for female athletes

16 November 2020 By Paula Felps

Dainik Jagran reaches out to the generation that could save us

16 November 2020 By Paula Felps

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Protecmedia November 2019

Grupo Milenio’s “Good News” Christmas project was a gift for audience, advertisers

15 November 2020 By Paula Felps

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

JP/Politikens Hus’ Børneavisen attracts young readers to print

10 November 2020 By Paula Felps

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NZME defines its purpose to increase engagement

09 November 2020 By Paula Felps

Schibsted branded content campaign creates interest in everyday travel for advertiser

04 November 2020 By David Gustavsen Tvetene

Le Devoir invites readers to pause for print

03 November 2020 By Paula Felps

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Stibo DX: The What, Why, and How

Research shows added value of advertising in trusted news media

02 November 2020 By Erik Grimm

News Corp Australia's SMARTdaily reaches beyond COVID-19

01 November 2020 By Louise Roberts

Toronto Star looks toward audience, content strategies post-COVID

27 October 2020 By Irene Gentle

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Tipser - Ecommerce

Clarín Brand Studio creates better audience targeting for digital advertisers

27 October 2020 By Santiago Arieu

Postmedia’s Gifts of Life campaign leads discussion of organ donation, action

25 October 2020 By Monica Zurowski

Herald Sun celebrates 30 years with “30 Words” campaign in middle of COVID lockdown

20 October 2020 By Nathaniel Bane

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Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

News Corp Australia successfully takes on the country’s worst serial killer

19 October 2020 By Paula Felps

Grupo RBS video series makes investment approachable, engaging

19 October 2020 By Paula Felps

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Protecmedia November 2019

Mathrubhumi Group ad initiative delivers exceptional results during Onam 2020

13 October 2020 By M.V. Shreyams Kumar

Times of India increases audience with a female-focused campaign for change

12 October 2020 By Debadyuti Karan

LNP creates glossy, branded content magazine for advertisers

11 October 2020 By Paula Felps

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Newsday showcases power of video with housing discrimination investigation

06 October 2020 By Tara Conry

Branded content campaign builds awareness about deadly fever for Anandabazar readers

05 October 2020 By Paula Felps

Ringier takes Volvo on tour to reinvent its image

04 October 2020 By Paula Felps

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Stibo DX: The What, Why, and How

Russmedia’s Ländlepunkte reader loyalty programme moves into regional retail space

30 September 2020 By Georg Burtscher

Virtual Beerfest is a refreshing live event experiment for Singapore Press Holdings

29 September 2020 By Ian Lim

Times of India celebrates the power of #NewspaperMornings

28 September 2020 By Paula Felps

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Tipser - Ecommerce

Stuff NZ’s “All of Us” programme aims to inspire, retain high-performing employees

27 September 2020 By Annamarie Jamieson

NWZ’s insect project engages readers, boosts subscriptions

23 September 2020 By Ulrich Schönborn

SCMP branded content campaign with Qantas Airways revives interest in airline

20 September 2020 By Paula Felps

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Dagens Næringsliv content makes sense of COVID economy for Norwegians

15 September 2020 By Janne Johannessen & Ingeborg Volan

Amedia cracks the code on how to attract younger readers: journalism

14 September 2020 By Eivor Jerpåsen & Pål Nedregotten

USA Today gamifies social distancing with AR app

14 September 2020 By Jordan Erb

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Protecmedia November 2019

Sunday Mid-day’s feel-good campaign helps Mumbai wind down

14 September 2020 By Krishna Tanna

NZME cultivates, retains journalists with its People Programme

13 September 2020 By Laura Franklin

De Krant van West-Vlaanderen brings positivity, truth during pandemic

08 September 2020 By Pascal Kerkhove

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Hanza Media adds colour to quarantine with help from Croatian artists

08 September 2020 By Paula Felps

Times of India’s Out & Proud classified campaign inspires LGBTQ inclusion

07 September 2020 By Sumeli Chatterjee & Alexander Valladares

Chattanooga Times connects readers working from home during lockdown

07 September 2020 By Paula Felps

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Stibo DX: The What, Why, and How

German, Nordic research finds 9 takeaways for digital subscription content strategy

01 September 2020 By Joonas Partanen

Vocento looks at how quarantine affects children

31 August 2020 By Paula Felps

Dallas Morning News boosts engagement with Best In DFW campaign

30 August 2020 By Saher S. Merchant

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Tipser - Ecommerce

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

Now is the time to reimagine magazine publishing in India

26 August 2020 By Anant Nath

SCMP acts offensively, not defensively, about ad challenges

24 August 2020 By Shelley Seale

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Latest Authors

Divy Kohli

Head of Innovations and Special Projects

Jagran New Media

New Delhi, India

Marc Isler

Chief Revenue Officer

Tamedia

Zurich, Switzerland

Kamilla Abrahamsen

Employer branding specialist

Schibsted

Oslo, Norway

Paula Felps

Ideas Blog Editor

INMA

Nashville, Tennessee, USA

Kaacon Sethi

Chief Marketing Officer

Dainik Bhaskar Group

Mumbai, India

Agnes Stenbom

Responsible Data & AI Specialist / Industrial PhD Candidate

Schibsted / KTH Royal Institute of Technology

Stockholm, Sweden

Brie Logsdon

Project Manager

INMA

Nashville, Tennessee, USA

Dawn McMullan

Senior Editor

INMA

Dallas, Texas, USA

George Rodrigue

Editor at Large

Advance Local

New York City, USA

Eloise Gibson

Climate Editor

Stuff

Auckland, New Zealand

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