About This Blog

1,545 Articles since December 2012

The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.

Native advertising + product sampling results in 101% sales increase for Amedia advertiser

13 October 2024 By Monika Sveen

Blick reimagines its paywall design with its innovative Cliffhanger summary

13 October 2024 By Adrian Gottwald

U.S. edition of El País fulfills an obligation to the Spanish-speaking community

09 October 2024 By Jan Martínez Ahrens

Cadbury Gaane Mishti Folk Fusion draws sweet results for ABP

08 October 2024 By Sumilita Auddy

Stuff turned the news about a natural disaster into NZ$4.5 million in relief funds

07 October 2024 By Jason Fallow

Top Viewed Ideas Blog Posts

Público used an ambitious strategy to gather 41,000 registrations in just 10 days

29 September 2024 By Rita Caetano

Schibsted blends human insight with algorithms to improve personalisation

25 September 2024 By Karl Oskar Teien

OVB Media merged two competing newsrooms into a single unified team

24 September 2024 By Florian Schiller

Zero Hora used social media to share information during historic floods in Brazil

23 September 2024 By Rafaella Fraga

Le Devoir discovered how to acquire subscribers without Facebook

23 September 2024 By Simon Poirier & Marianne Gélinas

Omni harnesses the power of AI to empower its journalists

22 September 2024 By Calle Sandstedt

With The Indo Daily podcast, Irish Independent moves into the future

18 September 2024 By Kevin Doyle

Bergens Tidende sheds light on shooting to call for change in Norwegian police oversight

17 September 2024 By Eystein Røssum

Literacy campaign by Vishvas News empowers readers against misinformation

17 September 2024 By Rajesh Upadhyay

Stuff’s counterintuitive separation of print and digital transformed the news company

16 September 2024 By Sarah Stuart

Media24 pivots to Paygates to diversify revenue streams

16 September 2024 By Edwina Lyners & Tatum Whiting

Reach PLC uses WhatsApp to drive engagement and revenue

15 September 2024 By Dan Russell

24sata finds affordable AI-driven solution for its DMP

05 September 2024 By Vanja Prahić

AI SmartCut gives CNA journalists a stronger digital footprint

27 August 2024 By Lyn-Yi Chung

Multimedia project takes Vocento readers inside life on the street

27 August 2024 By Sara Isabel Belled Navallas

Newsday creates new onboarding series to engage subscribers from day one

26 August 2024 By Ginny Dymek

Stuff boldly rebrands one of New Zealand’s most influential mastheads

25 August 2024 By Jason Fallow

Russmedia mixes print and digital advertising with its Super Push campaign

18 August 2024 By Teresa Brunner

Olé USA-Mexico aims to score with new audience

18 August 2024 By Paula Felps

Straits Times offers users a customised reading experience with myST

15 August 2024 By Janice Tan

Navabharat memorialises its 90th year with the “Hum Sakshi Hain” campaign

13 August 2024 By Shakir Magwa

The Logic’s mobile app adds value while increasing subscriber engagement

12 August 2024 By Amanda Roth

Business Insider improves conversions with mobile one-click paywall

12 August 2024 By Sarah Malanoski

De Telegraaf lets political leaders run the newspaper — but only for a day

12 August 2024 By Kamran Ullah

Aftenposten provides an engaging, customer-centric onboarding experience

11 August 2024 By Therese Grieves & Ekaterina Zelina

OVB Media saves US$500,000 annually with proprietary AI tool for its newsroom

30 July 2024 By Florian Schiller

Valor Econômico’s Growth Desk trains journalists to better engage readers

29 July 2024 By Diogo Max

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