About This Blog

The Ideas Blog captures the practical discussions and case studies of news media company practitioners to grow revenue, audience, and brand.

841 Blog Posts

Like bread at the bakery, quality journalism has a price in this pandemic moment

30 March 2020 By Andreas Schürer

COVID-19 provides opportunity to reinvent the news industry with constructive journalism

30 March 2020 By Ulrik Haagerup

Report from Rome: In health crisis, Italians rediscover the value of quality journalism

29 March 2020 By Grzegorz Piechota

Despite COVID-19, Ekstra Bladet was determined that the show must go on — online

26 March 2020 By Paula Felps

The brave face of JoongAng Ilbo’s COVID-19 response

25 March 2020 By Changhee Park

Top 10 Viewed Ideas Blog Posts From the Past Year

NWZ Mediengruppe rolls out “Strong Together” initiative in response to COVID-19 pandemic

25 March 2020 By Dr. Melina Lohmann

7 ways publishers can help their advertisers right now

24 March 2020 By Ameet Shah

Globe and Mail uses AI to direct readers to coronavirus coverage

24 March 2020 By Sonali Verma

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The short- and long-term impact of COVID-19 to news publishers

22 March 2020 By Ken Harding

Coronavirus pandemic offers unique lessons other crises have not at Grupo OPSA

22 March 2020 By Ana María Reyes Fernández

How COVID-19 upended staff, page views, and advertising at Ekstra Bladet

18 March 2020 By Dawn McMullan

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COVID-19 spurs Vorarlberger Nachrichten to bring its community closer with #VorarlbergSticksTogether

16 March 2020 By Dawn McMullan

Dallas Morning News responds to COVID-19 with its first all-remote newspaper

16 March 2020 By Mike Wilson

Dagbladet Pluss reaches 100,000 digital subscribers

15 March 2020 By Alexandra Beverfjord

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Protecmedia November 2019

On the COVID-19 front line, how South China Morning Post protected its staff

12 March 2020 By Brian Rhoads

5 ways Singapore Press Holdings is using SARS newsroom lessons for COVID-19

12 March 2020 By Eugene Wee

Dagens ETC refuses fossil fuel ads, subscriptions increase +20%

08 March 2020 By Andreas Gustavsson

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Overcoming the challenge of media visibility in China

25 February 2020 By Kevin Lepsoe

Helsingin Sanomat targets Trump, Putin with “Land of the Free Press” campaign

18 February 2020 By Veera Siivonen

Highly visual Washington Post travel guide targets Millennials, engages multiple age groups

17 February 2020 By Amanda Finnegan

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Aftonbladet Swedish Heroes campaign inspires audiences, attracts ad sponsors

10 February 2020 By Tobias W Lindner

Dagens Næringsliv generates commercial profit with focus on ocean conservation

09 February 2020 By Siri Skaalmo

Iltalehti grows video advertising market with quality Web TV content

04 February 2020 By Heikki Siljamäki & Joonas Partanen

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Guardian: RIP third-party cookie, hello news brand building

03 February 2020 By Nick Hewat

Bonnier and partners team up against climate change with successful native ad campaign

02 February 2020 By Therese Färsjö

Manila Bulletin engages audiences with tourism photo exhibition

29 January 2020 By Ian Belleza

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24sata advertisers engage Millennials with campaign about female sexuality

27 January 2020 By Tea Tolić & Marko Janković

Alabama Media Group chases corruption, reminds audiences how critical investigative journalism really is

26 January 2020 By Sydney Alison Batten

El Espectador campaign engages readers on national peace-building initiatives

21 January 2020 By Elva Lucía Daza Avendaño

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Protecmedia November 2019

Dainik Jagran Inext strengthens youth brand for advertiser through engineering event

20 January 2020 By Chetan Sehgal

Vijay Karnataka campaign empowers farmers, satisfies ad clients

14 January 2020 By Venktesh Babu

Partnership with star basketball player helps Bay Area News Group lift retention, subscriptions

13 January 2020 By Olga Mitina

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Future of journalism study finds personalised content is critical

17 December 2019 By David Gosen

Clarín Brand Studio focuses on data-driven content for advertisers

16 December 2019 By Santiago Arieu

24sata campaign remembers, searches for 1,922 people missing after the war

10 December 2019 By Marko Janković & Tea Tolić

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Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

09 December 2019 By Signe Skarequist & Kasper Worm-Petersen

Evening Echo scores successful grocery partnership around annual women’s marathon

08 December 2019 By Emma Jane O’Keeffe & Lisa Coughlan

Helsingin Sanomat achieves high engagement with interactive video series

01 December 2019 By Tuomo Väliaho

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Bay Area News Group increases digital advertising results with in-house SaaS platform

01 December 2019 By Olga Mitina

Amar Ujala taps into rural influencers to promote advertiser’s brand

19 November 2019 By Neha Sikri

Pretoria News engages seniors, students with 120th anniversary campaign

14 November 2019 By Valerie Boje

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New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

Aller Media turns employees into innovators with internal entrepreneurship programme

05 November 2019 By Kjetil Laumann

Guardian achieves growth with donation-based subscription model

04 November 2019 By Lee Glendinning

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Protecmedia November 2019

Vijay Karnataka anti-drug campaign engages 30,000 students

03 November 2019 By Venktesh Babu

Hindustan Media Ventures landslide reporting triggers government action

28 October 2019 By Dr. Naresh Khandpal, Shri Girish Gurnani, & Shri Pratap Somvanshi

Los Andes reshapes strategy to integrate its print, non-profit products

27 October 2019 By Luis R. García

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Telegraph Pulse empowers journalists with real-time data

21 October 2019 By Justyna Owczarek

24sata campaign reaches 1 out of every 45 Internet users

20 October 2019 By Tea Tolić & Marko Janković

Handelsblatt launches paywall to grow digital subscriptions

15 October 2019 By Sandra Schendzielorz & Patrick Stolte

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Mittmedia data science helps improve ad retention

13 October 2019 By Magnus Engström & Henrik Mazzanti

The Story digital book digs deep on newsroom transformation

10 October 2019 By Dr. Mario García

Times of India engages readers, advertisers with honest coverage about infertility

07 October 2019 By Sudeep Garg

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Die Burger converts older readers to digital with a personal touch

17 September 2019 By Tasmia Ismail

Calgary Herald and Sun project influences public attitude toward homeless

12 September 2019 By Monica Zurowski

Nation Media Group engages young readers with print news magazine

10 September 2019 By Caroline Wafula

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Mather Economics

Alabama Media Group’s hit social media series also wins big with advertisers

05 September 2019 By Sara Dyer

IOL honours domestic violence victims with #WeRemember campaign

03 September 2019 By Riana Howa

Schibsted study identifies what really makes a native ad campaign successful

02 September 2019 By Alexander Frid Kahn

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Protecmedia November 2019

How MittMedia’s in-house central data platform has changed the company

26 August 2019 By Magnus Engström

Wall Street Journal builds young audience with The Future of Everything Festival

19 August 2019 By Wajma Mohseni

Zeit Online’s festival for young visionaries goes from one-off to frequent events

11 August 2019 By Natalie Wübbolt

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OneMetro reaches millions with Sagrosso cooking videos

06 August 2019 By Estefanía Cervantes

Financial Times engages teens at perfect time with free digital content

05 August 2019 By Andrew Jack

Ekstra Bladet boosts digital subscriptions with “super topics” editorial approach

29 July 2019 By Pernille Holbøll

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Nueva Mujer content strategy spurs growth while reducing platform dependency

28 July 2019 By Andrea Sánchez Chávez

Diario Los Andes gives historic figures Twitter, Instagram accounts

24 July 2019 By Alejandra Vargas

Research demonstrates power of trust in context with advertising

22 July 2019 By Simon Davies

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Latest Authors

Andreas Schürer

Deputy Editor-in-Chief

Neue Zürcher Zeitung (NZZ)

Zürich, Switzerland

Ulrik Haagerup

Founder and CEO

Constructive Institute

Aarhus , Denmark

Grzegorz Piechota

Researcher-in-Residence

International News Media Association (INMA)

London, England

Paula Felps

Ideas Blog Editor

INMA

Nashville, US

Changhee Park

Chief Executive Officer

Joongang Ilbo

Seoul, South Korea

Dr. Melina Lohmann

Head of Organizational and Talent Development

NWZ Mediengruppe

Oldenburg, Germany

Ameet Shah

Vice President/ Publisher Operations and Tech Strategy

Prohaska Consulting

Washington, D.C., , United States

Sonali Verma

Senior Product Manager, Analytics

The Globe and Mail

Toronto , Canada

Ken Harding

Managing Director

FTI Consulting

Denver, Colorado, United States

Ana María Reyes Fernández

Director of Digital Strategies

Grupo OPSA

San Pedro Sula, Honduras