About This Blog

1,289 Articles since December 2012

The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.

Manorama Online summit looks at post-pandemic digital education

29 November 2022 By P Sanilkumar

Schibsted’s live content strategy creates a better journey for subscribers

27 November 2022 By Victor Isaksen

Step Up Your Business celebrates altruistic South African entrepreneurs

27 November 2022 By Gayle Edmunds

Carreira uses multiple platforms to grow its younger audience

22 November 2022 By Stela Campos

Local business robot at Bergens Tidende changes business news

22 November 2022 By Jan Stian Vold

Top 10 Viewed Ideas Blog Posts From the Past Year

Turun Sanomat shares 6 lessons learned with newsletter engagement project

20 November 2022 By Johanna Käkönen & Rami Nieminen

Stuff’s Now or Never initiative offers practical tips for cutting a reader’s carbon footprint

20 November 2022 By Olivia Wannan

Slobodna Dalmacija campaign helps raise awareness for marginalised adults

15 November 2022 By Vlado Ozretić

WSJ’s Future of Everything Festival engages new audiences as hybrid event

14 November 2022 By Minh-Y Tran

Dainik Jagran supports women with campaign for usable public toilets

13 November 2022 By Chetan Sehgal

pd digital Hub uses data to help newsroom drive subscriptions

07 November 2022 By Jonas Haag

Nexstar Digital creates new design to be more appealing to advertisers, readers

31 October 2022 By Matt Hergert

Show, don’t tell: Straits Times brings news to life with animation

30 October 2022 By Lee Hup Kheng

Agderposten sees 66% reduction in production time, resources with automated design

30 October 2022 By Jamie Rubenovitch

Scuba Scanner takes a deep dive into Croatia’s beauty with popular video series

30 October 2022 By Marina Nekić

Nature’s Impact Tracker drives new stories, measures impact of journalism

27 October 2022 By Anna Nowogrodzki

Bergens Tidende increased engagement during COVID by celebrating the area’s best

26 October 2022 By Cathrine Vange Grindheim & Julie Kahrs Henriksen

Público boosts conversion, retention with space for reader interaction with company

23 October 2022 By Inês Espojeira

Latinoamérica Piensa uses Causas newsletter to improve engagement

23 October 2022 By Rocío Gálvez

Stuff documentary introduces New Zealand’s at-risk native plants and animals

23 October 2022 By Andrea Vance

Expressen correspondent provides Sweden with first-person reporting from Afghanistan

20 October 2022 By Jenny Rydén

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

Blick works to save the planet with content initiative

16 October 2022 By Joëlle Sanders

When the pandemic gave it lemons, Dainik Jagran-inext changed the way it reached readers

16 October 2022 By Alok Sanwal

Die Zeit increases engagement with book club, related newsletter

12 October 2022 By Johann Volkmer

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Today reaches youths with live Webinars on Instagram and TikTok

10 October 2022 By Karen Lim

Stavanger Aftenblad creates popular podcast when it reopens cold case

10 October 2022 By Tarald Aano

Mediahuis finds a unique way to tell readers they matter

03 October 2022 By Hanne Hendrickx & Renée Van Soom

TimesLIVE piques interest in local elections with new Web site

03 October 2022 By Riaan Wolmarans

Jutarnji list finds success with new print magazine about local culture

28 September 2022 By Pavica Knezović Belan

Mid-day leverages the power of audio with a pair of podcasts

27 September 2022 By Mayank Shekhar & Clayton Murzello

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