INMA

Sharing Ideas, Inspiring Change

Ideas Blog

About This Blog

The Ideas Blog captures the practical discussions and case studies of news media company practitioners to grow revenue, audience, and brand.

769 Blog Posts

NBC Left Field reimagines video journalism with VR technology

NBC Left Field reimagines video journalism with VR technology

24 June 2019 By Owain Rich & Deborah Basckin
ABP Innovation Hub rewards employees for new ideas

ABP Innovation Hub rewards employees for new ideas

23 June 2019 By Suman Banerjee
Aftenposten Junior generates revenue, extends brand with award-nominated book

Aftenposten Junior generates revenue, extends brand with award-nominated book

18 June 2019 By Siri Holstad Johannessen & Andreas Finborud
Independent Media engages audience with playful print ad campaign

Independent Media engages audience with playful print ad campaign

17 June 2019 By Derek Goosen
ABP One ad campaign targets tea drinkers, gives client double-digit sales boost

ABP One ad campaign targets tea drinkers, gives client double-digit sales boost

16 June 2019 By Anisha Datta

Top 10 Viewed Ideas Blog Posts From the Past Year

Onet news Web site unites a divided society for Poland’s 100th birthday

Onet news Web site unites a divided society for Poland’s 100th birthday

13 June 2019 By Kinga Szurmiak
Alabama Media Group builds devoted social media fan base with culturally relevant content

Alabama Media Group builds devoted social media fan base with culturally relevant content

12 June 2019 By Justin Yurkanin
Seattle Times Analytics Hub measures story performance, tracks subscriber journey

Seattle Times Analytics Hub measures story performance, tracks subscriber journey

10 June 2019 By Joshua Hart

Latest Authors

Owain Rich

Producer

NBC Left Field

New York, New York, United States

Deborah Basckin

Producer

NBC Left Field

New York, New York, United States

Suman Banerjee

Associate Vice President, Human Resources

ABP Pvt. Ltd.

Kolkata, India

Siri Holstad Johannessen

Head of Sales and Marketing

Schibsted

Oslo, Norway

Andreas Finborud

Publishing Director

Aftenposten

Oslo, Norway

Derek Goosen

National Sales & Marketing Manager

Independent Media

Cape Town, South Africa

Anisha Datta

Senior Executive

ABP One (ABP Pvt.Ltd.)

Kolkata, India

Kinga Szurmiak

Strategy & Development Manager

Ringier Axel Springer Polska/Onet

Warsaw, Poland

Justin Yurkanin

Director of Video

Red Clay Media/Alabama Media Group

Birmingham, Alabama, United States

Joshua Hart

Product Manager

The Seattle Times

Seattle, Washington, United States

Katelin Nelligan

Deputy Digital Editor

Adelaide, Australia

Laura Strom

Senior Manager of Strategy, Content Solutions

Studio 1847, Tribune Publishing Co.

Chicago, Illinois, United States