Audiences say lack of interest, time keep them from online video
Media Research Blog | 29 September 2016

Fifty-two percent of Finnish respondents said they preferred reading articles over watching videos, followed by 46% of those from Germany.

Between 23% and 29% of those respondents from Spain, Germany, Finland, the United States, and Brazil preferred to access video on a larger screen. Between 11% and 14% of the respondents said they don’t find online news videos interesting, and between 15% and 18% of the respondents said they don’t have time to access news videos.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.
Become An INMA Member or Log In
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
About Martha Stone
Martha Stone is CEO of World Newsmedia Network and founder/organiser of Big Data for Media Week, based in Chicago, Illinois, USA. She can be reached at mstone@wnmn.org.
Related Articles
-
AI excels as a reporting tool but not as a reporter
6 August 2025Paula Felps -
Video project helped La Nación understand audience, platform ne...
27 July 2025Nicol Leon Arge -
The Hindu’s Life in a Day of Chennai film gets 10 million views
23 July 2025Lavanya U -
La Nación videos send out an S.O.S. for the animals of Argentin...
24 June 2025Nicolás Cassese -
VG’s shift to a vertical, interactive experience attracts a wid...
28 April 2025Kristin Nyland -
Personal stories, socially driven content attract Gen Z readers...
27 April 2025Mariia Bohdanov... -
Scroll.in offers a lesson in the personalisation of news
11 March 2025Sonali Verma -
Financial Times, WSJ share the power of audience insights
5 March 2025Paula Felps
Upcoming Events
-
11Sep First-Party Data Activation for Advertising Master Class
11-18 September 2025
-
22Sep Media Innovation Week
Dublin, Ireland
22-26 September 2025
-
22Sep Dublin Media Innovation Study Tour
Dublin, Ireland
22-23 September 2025
-
09Oct Newsroom Transformation Master Class
09-16 October 2025
-
20Oct Media Tech and AI Week
San Francisco, United States
20-24 October 2025
-
22Oct Silicon Valley Tech & AI Study Tour
San Francisco, United States
22-24 October 2025
-
05Nov Generative AI Town Hall
05 November 2025
-
06Nov Subscriber Acquisition Master Class
06-13 November 2025
-
12Nov Newsroom Transformation Town Hall
12 November 2025
-
19Nov Advertising Town Hall
19 November 2025
-
03Dec Subscriptions Town Hall
03 December 2025
-
04Dec Africa Audience Development Summit
04 December 2025