About This Blog

The mission of the Research Blog is to highlight research done by newsmedia companies as an activity that should guide strategic and tactical decisions. At INMA we believe research is more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms. To put it bluntly, we hope to inspire media researchers worldwide with this blog put together by the INMA Europe Research Committee (listed below).

88 Blog Posts

Data will help news media serve LGBT community, marketers

18 October 2017 By Gary Meo

The future of AI is now

02 October 2017 By Marian Slevin

It’s time to reinvent news media audience measurement

20 September 2017 By Gary Meo

Digital publishing success requires distribution innovation

17 September 2017 By Ivan Tan

Newspapers provide economic value beyond sticker price

29 August 2017 By Marian Slevin

Top 10 Viewed Media Research Blog Posts From the Past Year

Research shows real-time marketing is win for advertisers, publishers, customers

21 August 2017 By Erik Grimm

News media audiences, especially print, continue to show resilience

13 August 2017 By Gary Meo

Why accurately representing Hispanics is important for media surveys

18 July 2017 By Gary Meo

Media Research Blog

About This Blog

Data will help news media serve LGBT community, marketers

The future of AI is now

It’s time to reinvent news media audience measurement

Digital publishing success requires distribution innovation

Newspapers provide economic value beyond sticker price

Top 10 Viewed Media Research Blog Posts From the Past Year

Research shows real-time marketing is win for advertisers, publishers, customers

News media audiences, especially print, continue to show resilience

Why accurately representing Hispanics is important for media surveys

Mobile news audience grows despite circulation declines

Can magazine brands, advertisers reach Millennials?

Research supports the power of preprints

Research: Local newspapers still influence political opinion leaders

De Persgroep research: Context, control are key in video ads

4 audience segments media advertisers need to meet

Research: Magazines keep audience engaged, advertisers happy

Turning popular Dutch news platforms into euros remains a challenge

Good survey response rates require innovation, investment

Enhancing existing data value with data fusion

Facebook Messenger outpaces WeChat, WhatsApp as most popular chat app

Messenger, WhatsApp most popular Millennial messaging apps

New research methodology reaches cellphone-only respondents

Philippines, Mexico are among most active Facebook users

Are magazines the solution to luxury marketing’s digital conundrum?

Facebook, YouTube are world’s most popular social networks

Brazilians, Italians are world’s most prolific content sharers

Report: 80% of BuzzFeed traffic driven by social media

BuzzFeed articles top ranked for social referrals on Facebook, Pinterest

Study: Entertainment, general news lead shareable content

Video advertising more lucrative than display ads

Video, mobile are fastest growing digital advertising units

What video audiences watch isn’t necessarily what’s important to them

Audiences say lack of interest, time keep them from online video

Trusted magazine content can feed ad sales funnel

M-commerce increases double digits year-over-year

Study: Video clips top digital entertainment options

Phone, tablet video consumption peak at night

Study: 86% of readers are OK with native advertising

Research shows lists, text are most-consumed news content

Audience research helps SPH Magazines compete for multi-media advertising

Research compares 8 social media platforms with news media experiences (Twitter wins)

Irish Times elevates homeware brand with print campaign

How news publishers can leverage audiences to increase digital advertising

De Persgroep research shows 5 positives readers find in native advertising

Why mobile raises the stakes of distributed content for media publishers

Engaging luxury consumers requires focus on experience

3 content marketing strategies media brands can learn from magazines

De Persgroep research shows mobile ads reach young readers

“Future-proof” audience measurement takes digital research to next level

Video-driven charity campaign on irishtimes.com drives engagement, donations

5 insights about print magazine advertising in a digital world

Consumer insights help luxury marketers reach Chinese women expats in Singapore

De Persgroep offers advertisers 5 multi-media campaign performance metrics

News media preparing for print + digital audience reporting

Is it time to implement performance parameters for digital media?

Irish Times research reveals readers think highly of advertising sponsors

De Persgroep uses text research to measure consumption

Research helps SPH Magazines make an ROI case for print advertising

Brain research shows print ads have 0.3 seconds to prove their relevance to readers

Do advertisers still need paid media?

Time to dig deeper into Dutch ROI study showing print’s leading role

Irish Times readers visit, buy from supermarket in response to print brochure campaign

De Persgroep delves into what “digital newspapers” mean to consumers, finds surprising results

Cross-media study shows print advertising has highest ROI

Growth of tablets redefines news consumption overnight

Women more likely to read, act on newspaper advertising

Research explores effect of trust and value on advertisement likeability

Dutch campaign shows value of news by imagining life without it

Irish Times research shows quality newspaper readers like a bargain, too

Newspapers are a valuable source of information for potential car buyers

Irish Times quantifies value of its “non-clickers”

From digital recipes to real-life cooking courses at Styria Media Group

Digital newspaper: same advertising impact and so much more

Can advertisers benefit from the love between a media brand and its consumers?

You can tell a lot about Irish newspaper habits by looking at their grocery shopping ethics

5 reasons De Persgroep België found advertising brand conversations aren't social media specific

Do advertisers know well-targeted print ads can increase ROI 240%?

Data is king, so dig deeper than reader surveys — into statistical analysis