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Media Research Blog

About This Blog

The mission of the Research Blog is to highlight research done by newsmedia companies as an activity that should guide strategic and tactical decisions. At INMA we believe research is more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms. To put it bluntly, we hope to inspire media researchers worldwide with this blog put together by the INMA Europe Research Committee (listed below).

117 Blog Posts

SPH Magazines launches audience targeting capability for advertisers

SPH Magazines launches audience targeting capability for advertisers

13 August 2019 By Hafizah Hazahal
Will Amazon, Alibaba eat the bigger slice of the advertising pie?

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti
Averting the retail apocalypse: lessons from 2 Singapore malls

Averting the retail apocalypse: lessons from 2 Singapore malls

12 May 2019 By Hafizah Hazahal
Unilever, Air New Zealand rethink digital ad strategy post-Christchurch shooting

Unilever, Air New Zealand rethink digital ad strategy post-Christchurch shooting

07 April 2019 By Dr. Merja Myllylahti
Will tax incentives fuel a new wave of subscribers?

Will tax incentives fuel a new wave of subscribers?

03 March 2019 By Dr. Merja Myllylahti
5 ways to make news media research actionable

5 ways to make news media research actionable

27 February 2019 By Gary Meo
CLEO refreshes print magazine for digital-loving Millennial audience

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal
Digital platform inquiry discusses Google, Facebook but falls short of radical action

Digital platform inquiry discusses Google, Facebook but falls short of radical action

17 December 2018 By Dr. Merja Myllylahti

Blog Authors

Dr. Merja Myllylahti

Co-Director of Journalism, Media, and Democracy (JMAD) Research Center

Auckland University of Technology (AUT)

Auckland, New Zealand

Singapore Press Holdings Magazines

Singapore Press Holdings Magazines

Insights & Intelligence Unit

Singapore, Singapore

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