About This Blog

170 Articles since February 2011

The mission of INMA's Media Research Blog is to highlight research done by news media companies and analysts to guide strategic and tactical decisions. Research and the data it brings are more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms.

Aggressiveness of e-mail tools may skew open and click rate performance

24 September 2024 By Simran Cashyap

News media compete for attention, but it’s unclear what company will win

20 August 2024 By Dr. Merja Myllylahti

In lead up to U.S. election, employ these tactics to combat misinformation

23 July 2024 By Katalina Deaven

Research: News avoidance is on the rise for advertisers

27 June 2024 By Dr. Merja Myllylahti

Research: Photo posts produce significantly more engagement than link posts on Facebook

23 June 2024 By Simran Cashyap

Top Viewed Media Research Blog Posts

Research: Journalist race, ethnicity in bylines show mixed reader preferences

30 May 2024 By Katalina Deaven

Total revenue optimisation strategy boosts pageviews, revenue for news companies

14 May 2024 By Michael Silberman

To resolve trust issues, news media should consider going “back to the future”

22 April 2024 By Dr. Merja Myllylahti

News publishers are no longer deciding between traffic and engagement

20 March 2024 By Simran Cashyap

Journalism funding continues to rely on familiar channels

11 March 2024 By Dr. Merja Myllylahti

Research: Fact-checking broadcast news stories helps correct misperceptions

25 January 2024 By Katalina Deaven

Online game helps bridge political divides

30 November 2023 By Katalina Deaven

The (un)conscious uncoupling of platforms and news publishers is happening quickly

30 October 2023 By Dr. Merja Myllylahti

Readers don’t want opinions in the news, but killing all opinions is quite radical

10 September 2023 By Dr. Merja Myllylahti

Research: Engaged journalism offers potential lifeline for local news

17 August 2023 By Katalina Deaven

Attentional shifts continue, social media dependency for news expands

10 July 2023 By Dr. Merja Myllylahti

Research: Quizzes help readers recall fact-checked material

04 July 2023 By Katalina Deaven, Raunak M. Pillai, Lisa K. Fazio, Jessica R. Collier

New Zealand is third highest-ranked country for online news payments

01 May 2023 By Dr. Merja Myllylahti

Media can bridge societal divides in reporting with 5 strategies

27 April 2023 By Katalina Deaven

ChatGPT is fun but cannot predict the future of journalism, media industry

06 March 2023 By Dr. Merja Myllylahti

Diverse sourcing, awareness of terminology are among story features that build trust

02 March 2023 By Katalina Deaven

Appropriate source identification, story framing are imperative in solidarity reporting

09 February 2023 By Katalina Deaven

As media companies diversify, news is no longer front and centre

26 December 2022 By Dr. Merja Myllylahti

Research: People living in news deserts still find ways to be informed

22 December 2022 By Katalina Deaven

Research: Person-centered language in news builds trust, connects with stigmatised groups

22 September 2022 By Katalina Deaven

Benefits of controversial Finnish broadcasting act for publishers are far from clear

05 September 2022 By Dr. Merja Myllylahti

Research: Clarity in coverage is essential for newsrooms during elections

18 July 2022 By Katalina Deaven

Mid-year forecasts: Digital advertising up, print sales down, subscription curve flattening

05 July 2022 By Dr. Merja Myllylahti

Research: Quizzes added to media content engage digital audiences

02 June 2022 By Katalina Deaven

Print is (still) not dead, but price hikes, mill closures pose additional challenges

02 May 2022 By Dr. Merja Myllylahti

Research: Advertisers followed consistent spending habits throughout pandemic

24 March 2022 By Katalina Deaven

Deciding who is worthy of government, platform money is not that simple

28 February 2022 By Dr. Merja Myllylahti

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