About This Blog

The mission of INMA's Media Research Blog is to highlight research done by news media companies and analysts to guide strategic and tactical decisions. Research and the data it brings are more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms.

The trustworthiness of news organisations begins with a Google search

07 April 2021 By Katalina Deaven

The billion-dollar gap: Facebook, global news industry earn almost the same amount

05 April 2021 By Dr. Merja Myllylahti

Research: U.S. cable news politicises coronavirus coverage

04 February 2021 By Katalina Deaven

As digital subscriptions grow, more publications join the “million-mark club”

01 February 2021 By Dr. Merja Myllylahti

COVID-19 media impacts prove uneven, but some companies appear resilient

06 December 2020 By Dr. Merja Myllylahti

Top Viewed Media Research Blog Posts From the Past Year

Investing in local media is money well spent

06 October 2020 By Dr. Merja Myllylahti

By boycotting, quitting Big Tech platforms, media companies gain control but lose conversions

03 August 2020 By Dr. Merja Myllylahti

Government support packages aren’t a long-term media solution

01 June 2020 By Dr. Merja Myllylahti

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News Corp VAT ruling presents outdated “definition” of digital newspapers

26 January 2020 By Dr. Merja Myllylahti

New Zealand’s news publishing merger back on the table

15 December 2019 By Dr. Merja Myllylahti

Pulling newspapers from shelves puts “probable survivors” at risk

14 October 2019 By Dr. Merja Myllylahti

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AT Internet

Private equity groups are the new media barons

25 August 2019 By Dr. Merja Myllylahti

SPH Magazines launches audience targeting capability for advertisers

13 August 2019 By Hafizah Hazahal

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

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Stibo DX: The What, Why, and How

Averting the retail apocalypse: lessons from 2 Singapore malls

12 May 2019 By Hafizah Hazahal

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Tipser - Ecommerce

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