About This Blog

142 Articles since February 2011

The mission of INMA's Media Research Blog is to highlight research done by news media companies and analysts to guide strategic and tactical decisions. Research and the data it brings are more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms.

Research: Quizzes added to media content engage digital audiences

02 June 2022 By Katalina Deaven

Print is (still) not dead, but price hikes, mill closures pose additional challenges

02 May 2022 By Dr. Merja Myllylahti

Research: Advertisers followed consistent spending habits throughout pandemic

24 March 2022 By Katalina Deaven

Deciding who is worthy of government, platform money is not that simple

28 February 2022 By Dr. Merja Myllylahti

Research: Writing with humility helps bridge political divisions

25 January 2022 By Katalina Deaven

Top Viewed Media Research Blog Posts From the Past Year

Browsing, search habits evolve, impacting newsrooms

27 December 2021 By Dr. Merja Myllylahti

Research: Media should humanise, legitimise protest stories for maximum impact

11 November 2021 By Katalina Deaven

Regardless the social media strategy, Facebook plays a big part

01 November 2021 By Dr. Merja Myllylahti

Research: Politically conservative U.S. readers feel stereotypically portrayed in the news

23 September 2021 By Katalina Deaven

Mega media deals and stock market listings are back in fashion

06 September 2021 By Dr. Merja Myllylahti

Research: Journalist connections with disinvested audiences require consistent, fair coverage

25 July 2021 By Katalina Deaven

More people are paying for online news, but resistance continues

05 July 2021 By Dr. Merja Myllylahti

Acknowledging emotions in comment sections reflects better on news organisations

10 June 2021 By Katalina Deaven

The trustworthiness of news organisations begins with a Google search

07 April 2021 By Katalina Deaven

The billion-dollar gap: Facebook, global news industry earn almost the same amount

05 April 2021 By Dr. Merja Myllylahti

Research: U.S. cable news politicises coronavirus coverage

04 February 2021 By Katalina Deaven

As digital subscriptions grow, more publications join the “million-mark club”

01 February 2021 By Dr. Merja Myllylahti

COVID-19 media impacts prove uneven, but some companies appear resilient

06 December 2020 By Dr. Merja Myllylahti

Investing in local media is money well spent

06 October 2020 By Dr. Merja Myllylahti

By boycotting, quitting Big Tech platforms, media companies gain control but lose conversions

03 August 2020 By Dr. Merja Myllylahti

Government support packages aren’t a long-term media solution

01 June 2020 By Dr. Merja Myllylahti

News Corp VAT ruling presents outdated “definition” of digital newspapers

26 January 2020 By Dr. Merja Myllylahti

New Zealand’s news publishing merger back on the table

15 December 2019 By Dr. Merja Myllylahti

Pulling newspapers from shelves puts “probable survivors” at risk

14 October 2019 By Dr. Merja Myllylahti

Private equity groups are the new media barons

25 August 2019 By Dr. Merja Myllylahti

SPH Magazines launches audience targeting capability for advertisers

13 August 2019 By Hafizah Hazahal

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

Averting the retail apocalypse: lessons from 2 Singapore malls

12 May 2019 By Hafizah Hazahal

Unilever, Air New Zealand rethink digital ad strategy post-Christchurch shooting

07 April 2019 By Dr. Merja Myllylahti

Will tax incentives fuel a new wave of subscribers?

03 March 2019 By Dr. Merja Myllylahti

5 ways to make news media research actionable

27 February 2019 By Gary Meo

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

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