About This Blog

The mission of INMA's Media Research Blog is to highlight research done by news media companies and analysts to guide strategic and tactical decisions. Research and the data it brings are more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms.

125 Blog Posts

Grupo RBS shares 5 lessons from its data-driven journey

03 November 2020 By Arthur Ruckert

Investing in local media is money well spent

06 October 2020 By Dr. Merja Myllylahti

By boycotting, quitting Big Tech platforms, media companies gain control but lose conversions

03 August 2020 By Dr. Merja Myllylahti

Government support packages aren’t a long-term media solution

01 June 2020 By Dr. Merja Myllylahti

News Corp VAT ruling presents outdated “definition” of digital newspapers

26 January 2020 By Dr. Merja Myllylahti

Top Viewed Media Research Blog Posts From the Past Year

New Zealand’s news publishing merger back on the table

15 December 2019 By Dr. Merja Myllylahti

Pulling newspapers from shelves puts “probable survivors” at risk

14 October 2019 By Dr. Merja Myllylahti

Private equity groups are the new media barons

25 August 2019 By Dr. Merja Myllylahti

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SPH Magazines launches audience targeting capability for advertisers

13 August 2019 By Hafizah Hazahal

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

Averting the retail apocalypse: lessons from 2 Singapore malls

12 May 2019 By Hafizah Hazahal

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Protecmedia November 2019

Unilever, Air New Zealand rethink digital ad strategy post-Christchurch shooting

07 April 2019 By Dr. Merja Myllylahti

Will tax incentives fuel a new wave of subscribers?

03 March 2019 By Dr. Merja Myllylahti

5 ways to make news media research actionable

27 February 2019 By Gary Meo

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AT Internet

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

Digital platform inquiry discusses Google, Facebook but falls short of radical action

17 December 2018 By Dr. Merja Myllylahti

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Stibo DX: The What, Why, and How

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