Media Research Blog
About This Blog
The mission of INMA's Media Research Blog is to highlight research done by news media companies and analysts to guide strategic and tactical decisions. Research and the data it brings are more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms.
127 Blog Posts
Top Viewed Media Research Blog Posts From the Past Year
- Private equity groups are the new media barons
- As digital subscriptions grow, more publications join the “million-mark club”
- Cross-media study shows print advertising has highest ROI
- 4 audience segments media advertisers need to meet
- Research: Local newspapers still influence political opinion leaders