About This Blog

The mission of INMA's Media Research Blog is to highlight research done by news media companies and analysts to guide strategic and tactical decisions. Research and the data it brings are more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms.

Research: Politically conservative U.S. readers feel stereotypically portrayed in the news

23 September 2021 By Katalina Deaven

Mega media deals and stock market listings are back in fashion

06 September 2021 By Dr. Merja Myllylahti

Research: Journalist connections with disinvested audiences require consistent, fair coverage

25 July 2021 By Katalina Deaven

More people are paying for online news, but resistance continues

05 July 2021 By Dr. Merja Myllylahti

Acknowledging emotions in comment sections reflects better on news organisations

10 June 2021 By Katalina Deaven

Top Viewed Media Research Blog Posts From the Past Year

The trustworthiness of news organisations begins with a Google search

07 April 2021 By Katalina Deaven

The billion-dollar gap: Facebook, global news industry earn almost the same amount

05 April 2021 By Dr. Merja Myllylahti

Research: U.S. cable news politicises coronavirus coverage

04 February 2021 By Katalina Deaven

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As digital subscriptions grow, more publications join the “million-mark club”

01 February 2021 By Dr. Merja Myllylahti

COVID-19 media impacts prove uneven, but some companies appear resilient

06 December 2020 By Dr. Merja Myllylahti

Investing in local media is money well spent

06 October 2020 By Dr. Merja Myllylahti

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United Robots

By boycotting, quitting Big Tech platforms, media companies gain control but lose conversions

03 August 2020 By Dr. Merja Myllylahti

Government support packages aren’t a long-term media solution

01 June 2020 By Dr. Merja Myllylahti

News Corp VAT ruling presents outdated “definition” of digital newspapers

26 January 2020 By Dr. Merja Myllylahti

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iZooto

New Zealand’s news publishing merger back on the table

15 December 2019 By Dr. Merja Myllylahti

Pulling newspapers from shelves puts “probable survivors” at risk

14 October 2019 By Dr. Merja Myllylahti

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