About This Blog

The mission of INMA's Media Research Blog is to highlight research done by news media companies and analysts to guide strategic and tactical decisions. Research and the data it brings are more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms.

127 Blog Posts

Research: U.S. cable news politicises coronavirus coverage

04 February 2021 By Katalina Deaven

As digital subscriptions grow, more publications join the “million-mark club”

01 February 2021 By Dr. Merja Myllylahti

COVID-19 media impacts prove uneven, but some companies appear resilient

06 December 2020 By Dr. Merja Myllylahti

Investing in local media is money well spent

06 October 2020 By Dr. Merja Myllylahti

By boycotting, quitting Big Tech platforms, media companies gain control but lose conversions

03 August 2020 By Dr. Merja Myllylahti

Top Viewed Media Research Blog Posts From the Past Year

Government support packages aren’t a long-term media solution

01 June 2020 By Dr. Merja Myllylahti

News Corp VAT ruling presents outdated “definition” of digital newspapers

26 January 2020 By Dr. Merja Myllylahti

New Zealand’s news publishing merger back on the table

15 December 2019 By Dr. Merja Myllylahti

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Pulling newspapers from shelves puts “probable survivors” at risk

14 October 2019 By Dr. Merja Myllylahti

Private equity groups are the new media barons

25 August 2019 By Dr. Merja Myllylahti

SPH Magazines launches audience targeting capability for advertisers

13 August 2019 By Hafizah Hazahal

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AT Internet

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

Averting the retail apocalypse: lessons from 2 Singapore malls

12 May 2019 By Hafizah Hazahal

Unilever, Air New Zealand rethink digital ad strategy post-Christchurch shooting

07 April 2019 By Dr. Merja Myllylahti

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Stibo DX: The What, Why, and How

Will tax incentives fuel a new wave of subscribers?

03 March 2019 By Dr. Merja Myllylahti

5 ways to make news media research actionable

27 February 2019 By Gary Meo

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

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Tipser - Ecommerce

Digital platform inquiry discusses Google, Facebook but falls short of radical action

17 December 2018 By Dr. Merja Myllylahti

How SPH Magazines, ad brands increase engagement with AR

18 November 2018 By Hafizah Hazahal

Media audience research is about to forever change

30 October 2018 By Erik Grimm

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Despite increase, global media mergers defy logic

23 October 2018 By Dr. Merja Myllylahti

SPH rethinks its magazine distribution

21 August 2018 By Hafizah Hazahal

News brands, their advertisers score during World Cup

13 August 2018 By Ilse Peeters

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Echobox

Facebook, Google are far from struggling with digital advertising revenue

06 August 2018 By Dr. Merja Myllylahti

French study finds 5 key digital advertising data points

29 July 2018 By Nicolas Peltier

Research: Advertising on trusted media platforms increases brand preference

23 July 2018 By Erik Grimm

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Protecmedia Free Subscriptions Consultancy

Would readers pay for content if they understood financial struggles?

26 June 2018 By Dr. Merja Myllylahti

Research: Traditional news publishers dominate digital news in France

24 June 2018 By Nicolas Peltier

After Facebook tweaks, some publishers’ traffic has, in fact, increased

07 May 2018 By Dr. Merja Myllylahti

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Research shows news media ad revenue increasing, driven by digital

01 April 2018 By Nicolas Peltier

3 French alliances take on Facebook, Google for digital advertising space

06 March 2018 By Nicolas Peltier

Are news media memberships a viable business model?

26 February 2018 By Dr. Merja Myllylahti

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Stibo DX: The What, Why, and How

How SPH Magazines is hacking the sales funnel

25 February 2018 By Ivan Tan

Thoughtful neuromarketing helps better target ads

12 February 2018 By Erik Grimm

Search, social lead French digital advertising market

06 February 2018 By Nicolas Peltier

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Tipser - Ecommerce

Digital touchpoints yet to replace print for retail advertising

14 January 2018 By Gary Meo

12 facts about U.S. newspaper audiences

14 December 2017 By Gary Meo

Trust, truth remain cornerstones of news media brands

13 December 2017 By Marian Slevin

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A rant about print newspaper advertising declines

12 November 2017 By Gary Meo

Data will help news media serve LGBT community, marketers

18 October 2017 By Gary Meo

The future of AI is now

02 October 2017 By Marian Slevin

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Echobox

It’s time to reinvent news media audience measurement

20 September 2017 By Gary Meo

Digital publishing success requires distribution innovation

17 September 2017 By Ivan Tan

Newspapers provide economic value beyond sticker price

29 August 2017 By Marian Slevin

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Protecmedia Free Subscriptions Consultancy

Research shows real-time marketing is win for advertisers, publishers, customers

21 August 2017 By Erik Grimm

News media audiences, especially print, continue to show resilience

13 August 2017 By Gary Meo

Why accurately representing Hispanics is important for media surveys

18 July 2017 By Gary Meo

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Mobile news audience grows despite circulation declines

14 June 2017 By Gary Meo

Can magazine brands, advertisers reach Millennials?

13 June 2017 By Ivan Tan

Research supports the power of preprints

10 May 2017 By Gary Meo

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Stibo DX: The What, Why, and How

Research: Local newspapers still influence political opinion leaders

09 April 2017 By Gary Meo

De Persgroep research: Context, control are key in video ads

21 March 2017 By Dieter Thijs

4 audience segments media advertisers need to meet

14 March 2017 By Gary Meo

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Tipser - Ecommerce

Research: Magazines keep audience engaged, advertisers happy

26 February 2017 By Hafizah Hazahal

Turning popular Dutch news platforms into euros remains a challenge

20 February 2017 By Erik Grimm

Good survey response rates require innovation, investment

14 February 2017 By Gary Meo

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Enhancing existing data value with data fusion

17 January 2017 By Gary Meo

Facebook Messenger outpaces WeChat, WhatsApp as most popular chat app

28 December 2016 By Martha Stone

Messenger, WhatsApp most popular Millennial messaging apps

14 December 2016 By Martha Stone

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Echobox

New research methodology reaches cellphone-only respondents

13 December 2016 By Gary Meo

Philippines, Mexico are among most active Facebook users

04 December 2016 By Martha Stone

Are magazines the solution to luxury marketing’s digital conundrum?

30 November 2016 By Ivan Tan

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Protecmedia Free Subscriptions Consultancy

Facebook, YouTube are world’s most popular social networks

22 November 2016 By Martha Stone

Brazilians, Italians are world’s most prolific content sharers

17 November 2016 By Martha Stone

Report: 80% of BuzzFeed traffic driven by social media

01 November 2016 By Martha Stone

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AT Internet

BuzzFeed articles top ranked for social referrals on Facebook, Pinterest

27 October 2016 By Martha Stone

Study: Entertainment, general news lead shareable content

20 October 2016 By Martha Stone

Video advertising more lucrative than display ads

18 October 2016 By Martha Stone

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Stibo DX: The What, Why, and How

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