Media Research Blog
About This Blog
The mission of the Research Blog is to highlight research done by newsmedia companies as an activity that should guide strategic and tactical decisions. At INMA we believe research is more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms. To put it bluntly, we hope to inspire media researchers worldwide with this blog put together by the INMA Europe Research Committee (listed below).
106 Blog Posts
Top 10 Viewed Media Research Blog Posts From the Past Year
- A rant about print newspaper advertising declines
- Digital touchpoints yet to replace print for retail advertising
- Are news media memberships a viable business model?
- Facebook, Google are far from struggling with digital advertising revenue
- 12 facts about U.S. newspaper audiences
- 5 media challenges — and opportunities — for 2017
- Would readers pay for content if they understood financial struggles?
- Cross-media study shows print advertising has highest ROI
- A rant about print newspaper advertising declines
- Thoughtful neuromarketing helps better target ads
Blog Authors
Upcoming INMA Events
-
08Nov INMA Consumer Engagement Summit
Miami, United States
08-09 November 2018
-
08Nov Congreso INMA Conquistando al Consumidor
Miami, United States
08-09 November 2018
-
25Jan INMA Global Media Awards
New York, United States
25 January 2019
-
18Mar INMA Media Subscriptions Week
Stockholm, Sweden
18-22 March 2019
-
13May INMA World Congress of News Media
New York, United States
13-17 May 2019
-
23Sep INMA Media Innovation Week
Hamburg, Germany
23-27 September 2019
