S.O.S Animales Argentinos is a multi-platform project designed to raise awareness about environmental conservation, focusing on four endangered Argentine species: puma, jaguar, giant otter, and southern right whale.

La Nación published reports with infographics, visualisations, and videos on location, showcasing the threats these species face and the efforts of environmental heroes to protect them. Additionally, we created an interactive game and educational videos for children.

The stories appeared on La Nación’s Web site, the cover page of the print edition, YouTube, and were adapted for social media.

This comprehensive project, which won Best in Latin America at the INMA Global Media Awards in May, aimed to inform and engage audiences with environmental preservation through a range of formats.

Going inside conservation efforts

We started with four reports, one for each endangered species. A special team (reporter, producer, photographer, and videographer) visited the provinces of Chaco, Santa Cruz, Corrientes, and Chubut — the regions where these species live.

We interviewed those who protect these species as well as those affected by their conservation efforts. Our goal was to address the issue thoroughly, presenting the challenges and the diverse perspectives surrounding species preservation.

These interviews were also filmed on location, allowing audiences to appreciate the landscapes, understand the ecological importance of these species, and meet the people working to protect them. The videos were published alongside the reports.

To broaden our audience and reach those in early childhood, we developed an interactive game designed especially for children. This game allowed kids to step into the shoes of the animals and answer a quiz about the species, transforming the experience into an educational and fun way to learn about conservation.

For this younger audience, we also created and published educational videos in which a host narrated the real stories of pumas, whales, jaguars, and giant otters. These videos, published mainly on social media, presented conservation lessons through first-person stories from the perspective of the animals.

Building awareness

Each report was published on our Web site, uploaded to YouTube, printed in the Sunday edition, announced on the front page, and spread across three pages of the main newspaper. Additionally, these productions were widely promoted on La Nación’s social media accounts, featuring stories and short clippings tailored to the platform's format.

After the stories were published, we held meetings with the directors of schools and educational institutions to explore opportunities for collaboration with La Nación. They expressed interest in incorporating the educational content — particularly the videos and interactive games for kids — into their academic curricula.

Extensive reach

The visual reports collectively received more than 96,000 pageviews, with 60% of the traffic coming from our subscribers. They also achieved a high average reading time of three minutes 10 seconds, which means that those who accessed the reports engaged deeply with our content.

Moreover, the four documentaries gained over 400,000 views on YouTube, reinforcing La Nación’s strong presence on the platform. We adapted these to other social media accounts that rely on video, like Instagram Reels. All four videos received more than 288,000 views and more 11,380 interactions (likes, comments, shares, and saves).

In addition, the educational videos, which showed the stories of the different species, received large numbers of views on the different social networks. In total, the videos had almost 140,000 views on Instagram Reels. On the other hand, the posts that gave a preview of the visual report received 676,887 views and 13,895 interactions in total.

Beyond the metrics, schools and educational institutions expressed interest in incorporating the educational content — particularly the videos and interactive games for kids — into their academic curricula. We held meetings with the directors of these institutions to explore opportunities for collaboration between La Nación and the schools.

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