The New York Times’ “Truth Is Hard” multi-media campaign won the coveted INMA Global Media Awards “Best in Show” Monday evening at the INMA’s 88th-annual World Congress in Washington, D.C. 

Produced by the International News Media Association, the Global Media Awards were presented today before more than 400 participants attending the INMA World Congress of News Media at the Mead Center for American Theater in Washington, D.C. 

INMA has presented awards for media excellence since 1937. This year's Global Media Awards had a record 830 entries from around the world.
INMA has presented awards for media excellence since 1937. This year's Global Media Awards had a record 830 entries from around the world.

During the ceremony, 40 first-place winners were unveiled across 20 categories aimed at energising news brands, creating products, engaging audiences, developing customer insights, growing advertising revenue, and instilling innovation. Entrants were judged in two groups: global/national brands and regional/local brands. INMA has presented awards for media excellence since 1937.

The 2018 Global Media Awards competition garnered 830 entries from 220 media companies in 39 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media. 

An international panel of 50 executives from 20 countries selected 195 finalists, and from those the first place category winners were announced at today’s Washington, D.C., awards ceremony.

Seven companies won multiple first-place awards:

Sweden’s MittMedia took home three top prizes, while six others garnered two first places: Grupo RBS from Brazil, Jagran Prakashan from India, News Corp from Australia, VG from Norway, USA Today Network and The Wall Street Journal from the United States.

“If there were emerging themes among this year’s Global Media Awards winners, it would be about communicating the values held by news brands amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company,” said Earl J. Wilkinson, executive director and CEO of INMA. “This year’s competition was intensely competitive with a record number of entries that provoked debate among judges on what defines success — the precise argument happening at INMA member companies.”

Regional winners announced

Judges selected from finalists the best in six world regions. Announced in Washington were:

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The fast-growing INMA community consists of more than 9,000 executives at 700+ media companies in 68 countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, webinars, chats, and an unparalleled archive of best practices.

 

INMA Global Media Awards results

Editor's note: Group 1 below represents regional/local brands, and Group 2 represents global/national brands. Honourable Mentions are listed alphabetically.

 

CATEGORY 1: BEST BRAND AWARENESS CAMPAIGN

Group 1

Group 2

 

CATEGORY 2: BEST PUBLIC RELATIONS OR COMMUNITY SERVICE CAMPAIGN

Group 1

Group 2

 

CATEGORY 3: BEST USE OF AN EVENT TO BUILD A NEWS BRAND

Group 1

Group 2

 

CATEGORY 4: BEST NEW PRINT PRODUCT

Group 1

Group 2

 

CATEGORY 5: BEST USE OF MOBILE

Group 1

Group 2

 

CATEGORY 6: BEST USE OF VIDEO

Group 1

Group 2

 

CATEGORY 7: BEST LAUNCH OF A BRAND OR PRODUCT TO CREATE AN AUDIENCE SEGMENT

Group 1

Group 2

 

CATEGORY 8: BEST USE OF NEW TECHNOLOGY TO GENERATE REVENUE AND ENGAGE

Group 1

Group 2

 

CATEGORY 9: BEST IDEA TO ENCOURAGE PRINT READERSHIP OR ENGAGEMENT

Group 1

Group 2

 

CATEGORY 10: BEST IDEA TO GROW DIGITAL READERSHIP OR ENGAGEMENT

Group 1

Group 2

 

CATEGORY 11: BEST USE OF SOCIAL MEDIA

Group 1

Group 2

 

CATEGORY 12: BEST NEW PAID CONTENT OR SUBSCRIPTION INITIATIVE

Group 1

Group 2

 

CATEGORY 13: BEST IDEA TO GROW ADVERTISING SALES OR RETAIN ADVERTISING CLIENTS

Group 1

Group 2

 

CATEGORY 14: BEST MARKETING SOLUTION FOR AN ADVERTISING CLIENT

Group 1

Group 2

 

CATEGORY 15: BEST EXECUTION OF PRINT ADVERTISING

Group 1

Group 2

 

CATEGORY 16: BEST EXECUTION OF NATIVE ADVERTISING

Group 1

Group 2

 

CATEGORY 17: BEST USE OF DATA ANALYTICS

Group 1

Group 2

 

CATEGORY 18: BEST USE OF CONSUMER RESEARCH

Group 1

Group 2

 

CATEGORY 19: BEST NEW CORPORATE INNOVATION INITIATIVE

Group 1

Group 2

 

CATEGORY 20: BEST NEW CONCEPT OR INNOVATION TO CREATE NEW PROFIT CENTERS

Group 1

Group 2

The next Global Media Awards competition deadline is Friday, January 25, 2019.