Agenda

Thursday

May 31

8:00 a.m. - 7:30 p.m.

Departure point: Intercontinental Hotel – The Wharf
National Press Club (Washington Post)
U.S. News & World Report
Vox Media
Atlantic Media
Rooftop Reception @ Watergate Hotel

Friday

June 01

8:00 a.m. - 5:30 p.m.

Departure point: Intercontinental Hotel – The Wharf
Gannett/USA Today Network
Politico
CQ Roll Call
National Geographic

Saturday

June 02

8:00 a.m. - 2:00 p.m.

Intercontinental Hotel – The Wharf, Seaport 1, Floor 2

7:00 p.m. - 9:00 p.m.
President’s Reception (invitation only)

Residence of Colombian Ambassador, 1520 20th Street NW

Sunday

June 03

8:00 a.m. - 6:00 p.m.
Registration

Mead Center for American Theater, Foyer

9:00 a.m. - 12:30 p.m.

Mead Center for American Theater, Kogod Cradle

VOL.at Membership: Escaping the Zero-Price Point Trap
Jagran Prakashan: Brand Building Through Community Connect
Daily Telegraph's Shift from Meter to Freemium
More coming soon ...

9:00 a.m. - 12:30 p.m.

Mead Center for American Theater, Molly Smith Study

Confidence: Do Readers Trust Us?
Content: What Do Readers Want?
Commerce: What's the Newsroom's Role?
Culture: New Jobs for Journalists?

12:30 p.m. - 1:00 p.m.
INMA Annual Business Meeting

Mead Center for American Theater, Kogod Cradle

1:30 p.m. - 5:00 p.m.

Mead Center for American Theater, Kogod Cradle

Introduction: Where Data Sits Today
Know Your Audience: How Big Data Helps Washington Post Succeed
How Data Is Driving Tronc's Digital Subscriptions Business
Mittmedia's Unorthodox Approach to Data
More coming soon ...

1:30 p.m. - 5:00 p.m.

Mead Center for American Theater, Molly Smith Study

Growing Regional Advertising Revenues
The Folha Approach to Print Advertising
Operational Basics
More coming soon ...

3:00 p.m. - 5:00 p.m.

Intercontinental Hotel - The Wharf, Seaport 1, Floor 2

6:30p.m.
Bus departure for Welcome Reception

Intercontinental Hotel – The Wharf

7:00 p.m. - 9:30 p.m.

Newseum, 555 Pennsylvania Avenue NW

Monday

June 04

7:30 a.m. - 7:30 p.m.
Networking Lounge and Exhibits

Mead Center for American Theater, Grand Lobby

8:30 a.m. - 4:30 p.m.

Mead Center for American Theater, Kreeger Theater

The Digital Transformation Playbook
Why Media Companies Need To Stop Focusing on Content
Confronting Reality: Business Model Transformation and Culture Change
Alternative Revenue Models Beyond Tradition
Freemium, Meter, and Hybrid Models: What's Working and Not Working
Pay and Stay: Consumer Engagement Best Practices
The Interview

4:30 p.m. - 5:00 p.m.
Intermission

Mead Center for American Theater, Grand Lobby

4:30 p.m. - 6:30 p.m.

Mead Center for American Theater, Fichandler Stage

Best Brand Awareness Campaign Across Platforms
Best Public Relations or Community Service Campaign
Best Use of an Event to Build a News Brand
Best New Print Product
Best Use of Mobile to Connect with Audiences
Best Use of Video to Improve Customer Experience and Engagement
Best Launch of a Brand or Product to Create a New Audience Segment
Best Use of Technology to Generate Revenue and Engage Audiences
Best Idea to Encourage Print Readership or Engagement
Best Idea to Grow Digital Readership or Engagement
Best Use of Social Media
Best New Paid Content or Subscription Intiative
Best Idea to Grow Advertising Sales or Retain Advertising Clients
Best Marketing Solution for an Advertising Client
Best Execution of Print Advertising
Best Execution of Native Advertising
Best Use of Data Analytics
Best Use of Consumer Research
Best New Corporate Innovation Initiative
Best New Idea or Innovation to Create New Profit Centers

6:30 p.m. - 7:30 p.m.

Mead Center for American Theater, Grand Lobby

Tuesday

June 05

8:00 a.m. - 9:00 a.m.
Networking Lounge and Exhibits

Mead Center for American Theater, Grand Lobby

9:00 a.m. - 5:00 p.m.

Mead Center for American Theater, Kreeger Theater

The Pushback From #FakeNews
Differentiating Journalism in the Post-Truth Era
What's Next in Mobile Beyond the Smartphone?
Video Strategies: Global Revolution vs. Local Bust?
The Rise of Marketing Services
The New Sense of Urgency with Journalism's Future
News Media Outlook

6:30 p.m.
Bus departure for Hay-Adams Hotel

Intercontinental Hotel – The Wharf

7:00 p.m. - 10:00 p.m.

Hay-Adams Hotel, 800 16th Street NW

Wednesday

June 06

9:00 a.m. - 6:00 p.m.

Departure point: Intercontinental Hotel – The Wharf