About Siri Holstad Johannessen

Head of Sales and Marketing

Schibsted Norway

Oslo, Norway

Siri Holstad Johannessen is head of sales and marketing at Schibsted Norway in Oslo, Norway. She can be reached at shj@schibsted.no or @S_H_Johannessen.

Written by Siri

25 Blog Posts

Digital wine tastings generate new business for Aftenposten’s loyalty programme

27 September 2020 By Siri Holstad Johannessen & Madeleine Reuterdahl

Offering Aftenposten Junior for free during lockdown increased subscriptions

17 August 2020 By Siri Holstad Johannessen & Line Grendahl

Schibsted focuses on retention, value proposition for loyal subscribers

2 March 2020 By Siri Holstad Johannessen & Katrine Sørum

Schibsted shares its model for reducing repeat purchase behaviour

20 January 2020 By Siri Holstad Johannessen & Henrik Lie Grønland

Schibsted reduces cost-per-action with programmatic subscription offer

18 November 2019 By Thea Kristin Hansen & Siri Holstad Johannessen

Aftenposten Wine Club increases subscriber revenue, decreases churn

21 October 2019 By Siri Holstad Johannessen & Madeleine Reuterdahl

Stavanger Aftenblad’s comment campaign goes viral in effort to reduce churn

7 October 2019 By Siri Holstad Johannessen & Tor Anders Voldsund

Schibsted shares its customer-centric B2B product strategy

18 August 2019 By Siri Holstad Johannessen & Therese Jacobsen

Schibsted reduces churn by helping readers visualise a subscription’s value proposition

1 July 2019 Siri Holstad Johannessen

How Aftenposten increased brand awareness, maximised ROI with a soccer match

9 June 2019 Siri Holstad Johannessen & Kathrine Jansen

Schibsted tests onboarding processes to increase subscription value

4 March 2019 Siri Holstad Johannessen, Tor Marius Espedal, Katrine Sørum

Bergens Tidende’s well-loved local events increase brand awareness, subscriber loyalty

29 January 2019 Cathrine Vange Grindheim, Kari Lindøe, and Siri Holstad Johannessen

Fædrelandsvennen’s editorial-focused campaign increases conversion propensity

26 December 2018 Silje Dagsvik, Sverre Johnsen, Siri Holstad Johannessen

Schibsted markets corporate subscriptions for Aftenposten

26 November 2018 Siri Holstad Johannessen and Madeleine Reuterdahl

Schibsted’s chatbot reduces e-mail inquiries

2 October 2018 Siri Holstad Johannessen and Line Guton Halland

Aftenposten reduces digital churn, extends brand reach into tech sector

3 September 2018 Siri Holstad Johannessen and Kathrine Tillnes Jansen

Aftenposten customises print news for next generation

8 August 2018 Siri Holstad Johannessen and Andreas Finborud

Schibsted centralises marketing model with 360 strategy

10 July 2018 Siri Holstad Johannessen

Schibsted engages students through sponsored content

28 May 2018 Siri Holstad Johannessen and Shan Mohammed

Could news media’s subscription strategy boil down to audience feelings?

25 April 2018 Siri Holstad Johannessen

How Aftenposten increased its purchase flow conversion rate from 17% to 30%

2 April 2018 Siri Holstad Johannessen and Ekaterina Zelina

Schibsted audience analysis indicates churn likelihood, dictates communication

11 March 2018 Siri Holstad Johannessen and Hallvard Wulfsberg Johnsen

Schibsted retains digital subscribers with automated onboarding

5 February 2018 Siri Holstad Johannessen and Tor Marius Espedal

Aftenposten stopped chasing Facebook reach, brought in US$500,000 extra annually

8 January 2018 Siri Holstad Johannessen, Sidney Johan Clay Glastad, and Marius Thorkildsen

Aftenposten adopts hybrid online metered model

4 December 2017 Siri Holstad Johannessen

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