On-Demand Webinars

Russmedia's Engagement Engine: Engaged, Logged-In Users

Presented by Georg Burtscher, Managing Director, Russmedia Digital

Originally presented: 6 February 2019

In one of the news industry’s more innovative ventures, learn how leading Austria regional publisher Russmedia set up its subscription model (logins) for a free reach portal business and used gamification to get logins. Eight months in, Russmedia has grown traffic and advertising revenue. In this Webinar, learn how Russmedia had to change how it works and markets itself, how a free reach portal gains subscriptions, and how its other news brands can get benefit out of it.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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