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How One Newsroom Robot Drives Significant Revenue

Presented by Jan Stian Vold, Project Lead, Bergens Tidende, Schibsted and Cecilia Campbell, Chief Marketing Officer, United Robots

Originally presented: 22 September 2021

Robot journalism supports a growing number of local newsrooms. One of the best in class is Bergens Tidende in Norway. The newsroom was awarded three INMA Global Media Awards for its Home Sales Web site section, entirely populated with robot-generated content. Over the past year, it has generated more than one million pageviews, and it is now driving 5% of all BT’s article conversions of paying subscribers.

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This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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