INMA reveals 40 Global Media Awards first-place winners, Bergens Tidende takes top prize
26 May 2023
DALLAS (3 February 2021) – The International News Media Association (INMA) today announced the launch of a premium initiative for members and the news industry aimed at sharing insights and best practices on creating value with data analytics for media companies and incorporating a data-positive culture.
The Smart Data Initiative is the third subject matter deep-dive endeavour by INMA after its popular 2-year-old Readers First Initiative and recently launched Product Initiative. Combined, the three INMA initiatives are designed to elevate the transformative intersection of subscriptions, data, and product at media companies.
The new data-focused initiative aims to focus on five key areas:
The Smart Data Initiative will have at least six deliverables for INMA members: a bi-weekly newsletter, a Slack channel for data enthusiasts, bi-monthly meet-ups, reports, and a master class and summit for richer learnings.
Heading the Smart Data Initiative for INMA is Grzegorz (Greg) Piechota, the association's researcher-in-residence. Former senior researcher at Harvard and Oxford universities, he started his career in journalism and led the newsroom of Gazeta Wyborcza in Poland. The book he wrote with Professor Thales Teixeira, Unlocking the Customer Value Chain, was recognised the Best Marketing Book of 2019 by Strategy+Business magazine. Piechota also heads INMA’s Readers First Initiative.
“The Smart Data Initiative aspires to provide a blueprint for revolutionising publishers’ value propositions, operating and monetisation models, while maintaining their missions and values,” said Earl J. Wilkinson, executive director and CEO of INMA. “We aim to transform the online news business and make journalism sustainable by helping publishers analyse and act on data in new and creative ways.”
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of more than 16,000 members at 850 media companies in 73 countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, unparalleled archive of best practices, and initiatives dedicated to digital subscriptions, product, and data.