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Subscriber churn can deflate all of the positivity from acquisition. This module looks at how to reduce churn by rethinking your funnel and shifting focus from the sale to a long-term relationship. The module also helps you understand the root causes of churn, how to properly measure it, and how to benchmark your churn efforts vs. hundreds of subscription news sites. Learn more about value nurturing from author Anne Janzer, churn measurement and analysis from Singapore Press Holdings, and churn-related benchmarks from Piano.