Here are a few things you should know about David Kelley, founder and chairman of IDEO and the keynote speaker at INMA’s World Congress in San Francisco next month. 

• He built the company, IDEO, that created the Apple’s first mouse.
  
  
• And the first Treo.
  
  
• And the up/down button on your TiVo remote your thumb loves so much. 
  
  
• He was friends with Steve Jobs, who actually introduced him to his wife.
  
  
• He led the creation of the d.school (also known as the Hasso Plattner Institute of Design) at Stanford University.

Cooler than your average guy, to be sure.

Having spent a career building innovation cultures that expand the role of design in the world, Kelley helped formulate a groundbreaking methodology called “design thinking” whose lasting impact yielded (in addition to those listed above) homes for wounded veterans and an entire school system in Peru.

He has presented at several TED Talks. Of course.

Aiming to unlock the creative confidence of people and organisations to innovate routinely, his company, IDEO, works with companies from nearly every industry (including media) to build innovative new offers and instill innovation culture and process grounded in creative confidence.

In his capacity as a tenured professor at Stanford and founder of the celebrated Stanford d.school, Kelley has been tasked by university leadership to instill creative confidence in all students as a critical life skill.

We can’t wait to hear what he has to say to INMA delegates.

What? You haven’t registered for World Congress? Better get on it.

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