Multi-media campaign helps VG own Saturdays

By Camilla Grund

VG knew that weekends were vital for print publications when it rolled out what will probably be its last major print launch on November 3, 2012.

With an extensive multi-media campaign targeted to the readers and advertisers, the weekly magazine VG Helg has won a strong position on Saturdays in Norway.

See the video above, describing the VG Helg relaunch campaign.

About Camilla Grund