On-Demand Webinars

Readers First Meet-Up: Micropayments, Mobile Alerts, Content Tagging and Premium Content

Presented by Grzegorz (Greg) Piechota, Researcher-In-Residence, INMA

Originally presented: 28 January 2019

Join INMA for video meet-up to discuss how to monetise the 98% of online readers that don’t subscribe. In this meet-up, we will explore what new models and learnings about micro-payments are out there. When is the right time for micro-payments, and how does it fit your digital subscriptions strategy? What to charge for: access to articles or day passes or something else? We also aim to touch on mobile alerts and notifications, improving the business with content tagging, and the premium question of what makes quality content.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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