New Digital Audiences and New Digital Channels: How Do Publishers Win?
Presented by John DeFriest and Justin Eisenband, FTI Consulting
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Originally presented: 21 April 2021
As audiences continue to shift to new and emerging content channels, publishers must adapt to open up new content delivery methods and leverage new mediums to thrive on those new channels. This includes identifying and developing social media relationships -- particularly platforms beyond Facebook -- and how to leverage these sources for top of funnel digital growth. It’s not enough just to be on those new platforms. Leaders from FTI Consulting will walk INMA members through these priorities.
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