On-Demand Webinars

How Axel Springer’s Mens’ Magazines Are Building Products and Services Around Consumer Needs

Presented by Katharina Neubert, Managing Director, Sport Bild

Originally presented: 14 August 2019

Axel Springer’s mens’ magazines are developing new products and services based on their core brand values, such as bikes and glossy boxes for men. Learn how design thinking is helping the media group to put consumer needs first and which strategic decisions go along with brand diversification.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.