On-Demand Webinars

Establishing Innovation Management Based On Product Thinking

Presented by Klaus-Peter Frahm, Head of Innovation Management, DPA, and Co-Creator of the Product Field, a Practical Methodology for Strategic Thinking

Originally presented: 11 July 2018

Product innovation is a beast and tough to manage, especially in large organisations. To get it right, we need to understand and even embrace its underlying complexity. In this webinar you will learn about (a) DPA's approach to innovation management and (b) the nature and value of product thinking (i.e. how it helps DPA to deal with that complexity).

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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