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Recordings From INMA's Master Classes and Conferences

Creating the Next Subscriptions Growth Path

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INMA has led the news industry on the subject of digital subscriptions through its Readers First Initiative. In this subscriptions module from INMA's 2021 World Congress of News Media, we explore how the Wall Street Journal implements quality engagement at scale, The Guardian and its subscriber-contributor model, the rise of VG+ as a subscription product, and how Facebook is enabling news publishers to build long-lasting relationships with readers both on and off the platform.

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