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Business Models for Journalism

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 In this session, we dive into answering questions such as: what are the implications for newsrooms of emerging business models? What are the models to generate reader revenue – not just subscriptions? Who has the model or models right? Curated by Peter Bale, INMA’s Newsroom Initiative lead, the session starts with an introduction to INMA’s new Newsroom Initiative, followed by Dominic Young, founder of Axate, discussing putting a value on original content and how to put it at the core of your business. From there, Miriyana Alexander, head of premium at New Zealand Herald, NZME, shares how The New Zealand Herald has driven what some see as a model strategy for premium content with a movable premium layer to encourage new subscriptions, but also increase the value proposition for existing subscribers. Sonali Verma, director of business development at, then takes us through how Canada’s Globe and Mail use artificial intelligence and machine learning to reduce their editors’ workload – and generate more revenue to plough back into funding world-class journalism. Tony Haile, senior director of product for Twitter walks us through how to create a new model for subscriptions across a range of publishers and content types. Lastly, Hamish McKenzie, founder and CEO of Substack closes the session with a discussion on emerging business models and the rise of the individual as publisher. 

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