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Recordings From INMA's Master Classes and Conferences

Business Model Innovation and Creating New Value

About this premium video

Before, during, and after the coronavirus pandemic, there have been stand-out news brands that could imagine value creation as something more than profitability. They re-thought their mission. They created new measurements of success. They were able to make space that allows new products and services to flourish — sometimes disconnected from the legacy business. Those brands broke during the COVID crisis with new products, new services, and new ways to engage their markets in the most chaotic environment possible. INMA presents the stories from five companies and their stories of innovation: South China Morning Post, Schibsted, News Corp Australia, Newsday, and Svenska Dagbladet.


Creativity in Crisis: How South China Morning Post Is Building On Its Strategy During COVID-19
Gary Liu, CEO, South China Morning Post

How To Turn Distribution From a Cost Center To An Asset
Cathrine Laksfoss, CEO, Schibsted Distribution

The Next Big Bet: Wagering and Gaming
Michael Wilkins, Managing Director Sport, Gaming & Wagering, News Corp Australia

How To Become a Brand Embedded in Culture
Debby Krenek, Publisher, Newsday Media Group

How SvD's Readers Lead the Way to a Digitally Profitable Position
Anna Careborg, CEO and Editor-in-Chief, Svenska Dagbladet

Module Takeaways
Earl J. Wilkinson, Executive Director and CEO, INMA



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