RAM, INMA partner to promote advertising effectiveness


RAM has signed a partnership agreement with INMA to more fully punctuate the effectiveness of advertising.

The new “Partner in Business” agreement will support 2013-2014 INMA activities in North America, Europe, Latin America, Asia-Pacific, Africa and the Middle East.

RAM is an international research company that, with the help of Internet-based research and analysis systems, provides media companies with knowledge of how advertisers’ communications and other published content is delivered and perceived. With offices in Sweden, Norway, Finland, United Kingdom, Germany and the United States, RAM measures advertising and article effectiveness for digital and print with more than 600 media clients in 18 countries.

“Most INMA members worldwide use RAM services today to measure the impact of their print and digital advertising,” said Earl J. Wilkinson, executive director and CEO of INMA. “This partnership will emphasise the measurement of advertising and content effectiveness, relevance and engagement. RAM is the perfect complement to this new era of measurement.”

“We see both RAM and INMA as organisations focused on supporting the media industry in a way that will help them to grow and be successful,” said Rickard Öhrn, CEO of the Stockholm-based RAM Group. Öhrn said the news media industry is in transition, and with that comes the need for research and information.

“RAM is committed to providing research that will guide the industry into the future, understanding audiences and the effectiveness of the media products delivered, whether in print, digital or a combination of all,” Öhrn said. “Working with INMA, information and ideas will be shared and opportunities for media in the future will be brought to the industry. We support INMA and the proposition of sharing ideas, and we believe that through this cooperation research and ideas can inspire change.”

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