The June edition of Ideas Magazine is now available to INMA members, featuring a cover story about a leading U.S. newspaper’s audience strategy that is turning heads.

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Rob Gursha left Time Inc. 21 months ago to head up consumer marketing for the Star Tribune in Minneapolis. He brought a new approach to audience development that is changing the rules for audience sales and engagement — and showing positive results when others are not.

Rob outlines what the Star Tribune is doing to grow circulation and audience in this month’s Ideas Magazine cover story.

Beyond the cover story, this month’s issue has revenue and audience case studies from the Herald Sun, Boston Globe, Sydney Morning Herald, Seattle Times, Mid-Day, Dainik Bhaskar, Star Publications, News Queensland, Today, El Paso Times, and the Birmingham News.