Overview of this campaign

The initiative had one main objective:

• to increase digital ARPU whilst at the same time driving digital subscription growth - to balance out revenue drop from declining print subscriptions

We also had two supporting objectives related to execution:

• achieving the main objective without substantial investment, but rather uitlising what we had at hand
• testing and executing an iterative process where cross-functional collaboration and customer centric thinking was at the heart

 

 

 

Results for this campaign

• The initiative resulted in almost 12 000 bundled customers in less than a year, which is almost 10% of our total digital customer base

• Our under 30 offering of +GP has doubled our subscribers under the age of 30.

• We achieved 1.7x digital revenue growth for our local titles piloted compared to the titles that were not part of the pilot group (Non-piloted titles +18% YoY digital revenue growth, Piloted titles +48% YoY digital revenue growth)

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory