Overview of this campaign

The goal behind introducing VOL.AT Shorts was clear:

• Increase reader engagement with a modern, scrollable video experience.
• Boost subscriptions for our V+ premium articles by creating enticing, high-quality teasers.

In today's fast-paced digital world, attention spans are short, and traditional news formats often fail to captivate younger audiences. Inspired by the success of social media giants like TikTok and Instagram Reels, we partnered with StorifyMe to bring that same addictive, mobile-first experience to VOL.AT's audience.

Initially launched on the web version on October 3, the tool performed well, but we saw its full potential with the app integration on November 27. With its intuitive scrolling functionality, VOL.AT Shorts allows readers to discover visually rich content quickly and seamlessly.

What sets this tool apart is its ability to act as a bridge to premium content. For users without a subscription, VOL.AT Shorts provides a sneak peek into V+ articles—showcasing videos, images, and high-quality journalism. By offering a taste of what lies behind the paywall, readers feel confident in the value of a subscription.

This modern storytelling approach not only boosted engagement but also contributed directly to our subscription growth.

Results for this campaign

The success of VOL.AT Shorts speaks for itself:

• 105,812 total views since launch, with exponential growth post-app integration.
• 4,721 CTA clicks driving users to premium V+ articles.
• 269 Swipe-Up clicks and 130 interactive engagements.
• Average view duration of 20 seconds, highlighting strong user interest.

The most-visited shorts, such as “The Elf Moved In on December 1” and “Traffic Chaos on the A14”, achieved over 4,000 views each, driving exceptional engagement and interest.

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory