About Mex Cooper

Head of Audience Strategy

The Age, The Sydney Morning Herald, Brisbane Times, and WAToday

Melbourne, Australia

Mex Cooper is head of audience strategy at The Age, The Sydney Morning Herald, Brisbane Times, and WAToday, based in Melbourne, Australia.

Written by Mex

11 Blog Posts

Nine’s Campus Access captures younger audiences with targeted subscription model

19 May 2025 By Agostina Garola & Mex Cooper

Good Food app boosts premium subscriptions, draws in new audiences for Nine

24 March 2025 By Mex Cooper

Nine uses puzzles to drive premium subscription bundles

13 January 2025 By Mex Cooper

The Age finds success for Eat Street series by mixing proven content strategies

4 August 2024 By Mex Cooper

Nine Publishing drives subscription growth by tightening paywalls

12 February 2024 By Lauren Vadnjal & Mex Cooper

Nine adds Good Food, Traveller to subscription bundle to drive growth

16 July 2023 By Mex Cooper

Nine finds success approaching newsletters as journalism, not marketing

9 January 2023 By Mex Cooper, Joe Fenton, Saloni Desai

Dashboard informs Nine brand reporters about individual article performance

9 October 2022 By Pavla Edafe & Mex Cooper

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 Aimie Rigas & Mex Cooper

Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

27 April 2021 Mex Cooper

Nine’s newsrooms double down on newsletters as key content platform

11 October 2020 Mex Cooper

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About Mex Cooper

Head of Audience Strategy

The Age, The Sydney Morning Herald, Brisbane Times, and WAToday

Melbourne, Australia

Written by Mex

Nine’s Campus Access captures younger audiences with targeted subscription model

Good Food app boosts premium subscriptions, draws in new audiences for Nine

Nine uses puzzles to drive premium subscription bundles

The Age finds success for Eat Street series by mixing proven content strategies

Nine Publishing drives subscription growth by tightening paywalls

Nine adds Good Food, Traveller to subscription bundle to drive growth

Nine finds success approaching newsletters as journalism, not marketing

Dashboard informs Nine brand reporters about individual article performance

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

Nine’s newsrooms double down on newsletters as key content platform

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About Mex Cooper

Head of Audience Strategy

The Age, The Sydney Morning Herald, Brisbane Times, and WAToday

Melbourne, Australia

Written by Mex

Nine’s Campus Access captures younger audiences with targeted subscription model

Good Food app boosts premium subscriptions, draws in new audiences for Nine

Nine uses puzzles to drive premium subscription bundles

The Age finds success for Eat Street series by mixing proven content strategies

Nine Publishing drives subscription growth by tightening paywalls

Nine adds Good Food, Traveller to subscription bundle to drive growth

Nine finds success approaching newsletters as journalism, not marketing

Dashboard informs Nine brand reporters about individual article performance

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

Nine’s newsrooms double down on newsletters as key content platform

Upcoming Events

World Congress of News Media

Annual Business Meeting

Subscriber Retention Master Class

South Asia News Media Festival

Mumbai Media Study Tour

Conferencia Latinoamericana

Africa Media Revenue Summit

CEO Roundtable at Napa Valley

Asia/Pacific News Media Summit

Africa Product & Tech Summit

Media Innovation Week

Dublin Media Innovation Study Tour

Benefits of Being an INMA Member

Strategic Reports

Member Directory

Industry Headlines

Best Practices

Crowdsourced Ideas

Conference Presentations

Webinars

Newsletters

Conference Discounts