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About Mather

Mather

Atlanta, Georgia, USA

Written by Mather

74 Blog Posts

What Q2 2025 promotional offer benchmarks reveal about digital subscription growth

19 August 2025 By Dustin Tetley & Chris Mateer

Audience growth, churn mitigation among key data to scale digital subscriptions

14 July 2025 By Peter Doucette

AI transforms audience monetisation with smarter paywalls, stronger revenue

13 April 2025 By Michael O'Neill & Matt Lindsay

Next-gen paywalls balance privacy, engagement, revenue growth

9 February 2025 By Ariel Burkett & Michael O'Neill

2025 newsroom trends point toward team unification, AI integration

29 December 2024 By Mather

Consider goals, tech readiness to unlock opportunities for AI-powered paywalls

20 October 2024 By Katherine Ruane

Subscription pricing during print delivery transitions varies across markets, subscriber cohorts

14 August 2024 By Becca Bettinger & Nathan Hart

Paywall intercept rates on “closed” and “open” news sites yield revenue optimisation insights

19 June 2024 By Joel Medford & Matt Lindsay

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