About Greg Bright

Director of Digital Strategy and Analytics

Albuquerque Journal

Albuquerque, New Mexico, USA

Greg Bright is director of digital strategy and analytics at the Albuquerque Journal in Albuquerque, New Mexico, USA. He can be reached at gbright@abqjournal.com. This post is part of the Big Data for News Publishers blog at INMA.org.

Written by Greg

34 Blog Posts

Parting thoughts in the Big Data space: Data = revenue hope

19 December 2017 By Greg Bright

Media companies can connect customer dots, but should they?

14 November 2017 By Greg Bright

12 data questions help advertisers understand audience behaviour

17 October 2017 By Greg Bright

Consolidating ad customer data in 4 essential steps

21 September 2017 By Greg Bright

Connect the dots with audience data, then react with flexibility

30 August 2017 By Greg Bright

Why data is the gold of media business decisions

10 July 2017 By Greg Bright

What do digital bread crumbs say about your media brand?

20 June 2017 By Greg Bright

Optimising advertising prices with a data-driven rate card

7 May 2017 By Greg Bright

Why media companies must continuously revisit strategy

18 April 2017 Greg Bright

5 rules that make a “simple” Big Data request complicated

15 March 2017 Greg Bright

Can your current Big Data tools do the job?

19 February 2017 Greg Bright

Happy birthday, Hadoop! What’s next?

11 January 2017 Greg Bright

Rethinking engagement strategies for a home page bypass

26 December 2016 Greg Bright

5 stages of data adoption: Where is your media company?

13 November 2016 Greg Bright

Why audience engagement must be appropriately defined

9 October 2016 Greg Bright

Digital engagement measures are still up for debate

19 September 2016 Greg Bright

Facebook penalises click-bait in feeds

22 August 2016 Greg Bright

Big Data’s next steps go from the promise to the payoff

25 July 2016 Greg Bright

Albuquerque Journal’s app adds value to reader loyalty discount programme

26 June 2016 Greg Bright

How data helps media companies help advertisers in B2B2C relationships

15 June 2016 Greg Bright

How B2B data collection differs from B2C

17 May 2016 Greg Bright

Recommendation engines for digital audiences: Buy, build, or sit this one out?

18 April 2016 Greg Bright

Sometimes circulation campaigns need a break to be successful

27 March 2016 Greg Bright

How to properly time a cross-channel campaign with data-driven marketing

1 March 2016 Greg Bright

Database design: What to get, what to keep, what to shed

2 February 2016 Greg Bright

Does data have a “use by” shelf life? Not if your data scientists are doing their jobs

5 January 2016 Greg Bright

How to choose a vendor for your Big Data needs

1 December 2015 Greg Bright

List management: Test and control groups for picking a winning campaign

18 November 2015 Greg Bright

How to tell if your news media company really has Big Data

28 September 2015 Greg Bright

Big Data or just lots of data? The hype, the hope, the reality

23 September 2015 Greg Bright

3 rules, 15 mistakes, and other tips for successful direct marketing campaigns

27 August 2015 Greg Bright

5 keys to monitoring marketing campaign response rates

5 August 2015 Greg Bright

Sustainable response rates in acquisition campaigns rely on refreshed data

12 July 2015 Greg Bright

Why volume-based campaigns are a flawed audience-building model

15 June 2015 Greg Bright

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