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About Ariane Bernard

Smart Data Initiative Lead

INMA

New York, Paris,

Ariane Bernard is lead of the INMA Smart Data Initiative. She is based in New York City and Paris and can be reached at Ariane.Bernard@inma.org.

Written by Ariane

62 Blog Posts

Tried-and-true uses of AI in media shouldn’t be forgotten amid ChatCPT fanfare

22 May 2023 By Ariane Bernard

INMA World Congress sessions will cover 3 areas of data applications for media

15 May 2023 By Ariane Bernard

Current copyright battle over generative AI in music is a good test for media

8 May 2023 By Ariane Bernard

Record label battles with generative AI carry lessons for news industry

24 April 2023 By Ariane Bernard

Go cautiously but excitedly toward generative AI

11 April 2023 By Ariane Bernard

Schibsted is testing “human-in-the-loop” approaches to GPT-3 integration

28 March 2023 By Ariane Bernard

The Guardian applies value-driven product thinking to data projects

27 March 2023 By Ariane Bernard

What is algorithmic governance and how does it affect news media?

13 March 2023 By Ariane Bernard

Generative-AI content needs clear disclaimers for news readers

12 March 2023 Ariane Bernard

Media’s first forays into generative AI should be as a helper tools for humans

27 February 2023 Ariane Bernard

The youth, pitfalls of generative AI are key context to this moment

26 February 2023 Ariane Bernard

Look to Big Tech for a senior data scientist’s view of media company careers

14 February 2023 Ariane Bernard

Young data people want to transform media companies, work on diverse problems

13 February 2023 Ariane Bernard

Here’s what generative AI and Google Search do — and do not — have in common

30 January 2023 Ariane Bernard

Journalism and generative AI differ in one big way: auditability

29 January 2023 Ariane Bernard

What ethical questions will generative AI bring up for media?

17 January 2023 Ariane Bernard

Growing a media data team points to two key questions

16 January 2023 Ariane Bernard

Testing is a key priority for media data teams for these 4 reasons

15 January 2023 Ariane Bernard

Diversity on your data team means supporting various styles of work, life

19 December 2022 Ariane Bernard

Media companies, data teams should question hiring culture to attract better talent

18 December 2022 Ariane Bernard

Is your data team heard and respected throughout the company?

5 December 2022 Ariane Bernard

Data team culture should start with a great mission

4 December 2022 Ariane Bernard

Finances, contractors are key to building a successful media data team

21 November 2022 Ariane Bernard

Strong data teams have a mission, bring value from the beginning

20 November 2022 Ariane Bernard

Editorial teams can relax about personalisation and here’s why

7 November 2022 Ariane Bernard

Evaluating news articles against a baseline may be worth the extra effort

25 October 2022 Ariane Bernard

Relative ranking is an imperfect system of judging news articles

24 October 2022 Ariane Bernard

Blended metrics offer better analysis of what media data teams need

10 October 2022 Ariane Bernard

What important data are our dashboards not gathering?

9 October 2022 Ariane Bernard

Predictive modeling is a gateway drug to personalisation

27 September 2022 Ariane Bernard

Media companies need these 3 things to get started with predictive analytics

26 September 2022 Ariane Bernard

3 media companies share 3 paths to building data teams

11 September 2022 Ariane Bernard

Media company’s data organisation chart should reflect their data mission

29 August 2022 Ariane Bernard

Data team placement depends on whether a media company is product- or engineering-led

28 August 2022 Ariane Bernard

Hiring of first data scientist signals pivot in data organisation for publishers

16 August 2022 Ariane Bernard

Which of 3 stages of data organisation is your media company in?

15 August 2022 Ariane Bernard

Media companies should consider a self-hosted analytics solution

2 August 2022 Ariane Bernard

Vox Media, Le Monde have cookie best practices to learn from

1 August 2022 Ariane Bernard

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