You must be an INMA member
to access our new answer engine!
Join Now Become a full INMA member Login Now If you are a current INMA member
The most popular questions from INMA members
What are the best practices by media companies to grow programmatic advertising?
How do I balance the strategic relationship between subscriptions and advertising?
What are the best branding campaigns by news media companies from the past three years?
What tactics work best when users refuse to pay at the paywall?
Which media companies are best-in-class for audio/podcasts?
What are the Top 5 ideas to boost readership of under-30 adults?
What is the likely impact on search for news publishers as a result of the rise of GenAI?
How can I get my newsroom to embrace a user-needs model?
Which use cases of GenAI are paying off for media companies?
Where do podcasts and audio fit into publisher strategies? How can publishers monetize podcasts?
What are the biggest mistakes that news organisations make with AI?
I am starting off with GenAI at my news company. How should I structure a team and how centralised should it be?
I have run many GenAI experiments already. How do I prioritise and scale GenAI adoption?
I am having trouble showing ROI on my GenAI projects. Any advice for me?
How do I get my newsroom excited about GenAI, now that the novelty has worn off?
How does Google intersect with news publishers across the enterprise?
What is a smart paywall?
We’re considering switching from a freemium paywall to a dynamic paywall, find me relevant research and case studies
I am looking for case studies about targeting 30-45 years old with subscription offers. What benefits could we offer them?
What are the best practices in growing and managing a newsletter portfolio?
What is the market penetration potential for digital subscriptions?
I am looking for benchmarks on subscriber activity — how often they visit, how many articles they read, what features are most commonly used
How to reduce passive churn?
Examples of publishers which made progress in growing direct traffic
Is there any case study on capping the number of simultaneous logged-in devices
How companies balance advertising and reader revenue
Our value propositions
Specialised AI answer engine for media professionals
Industry expertise
Every answer is derived from INMA’s extensive archive, ensuring that the insights provided are directly relevant to media professionals.
Multi-channel content integration
By incorporating blogs, reports, PDFs, and multimedia content, the “Ask INMA” answer engine enables comprehensive information retrieval across all INMA resources.
Verified sources
Our responses are built on original, authenticated INMA materials, fostering trust and credibility in every interaction.
Intuitive, clean interface
“Ask INMA” is designed for simplicity — focus on asking questions and receiving precise answers without unnecessary distractions.
Contextual and in-depth responses
Not only do we deliver concise answers, but we also offer follow-up suggestions, additional information, and links to source materials for deeper exploration.
The INMA archive
INMA's unique knowledge base
No other answer engine
has access to INMA’s archive
10+ years
A decade of expertise of continuously documented industry knowledge.
20,000+ documents and records
Including blog posts, reports, awards competition entries, video recordings, audio recordings, and more.
4,000+ multimedia files
Rich multimedia resources, ranging from videos and presentations to high-quality images.
90+ countries
Global perspective: Materials offering a truly international view of media trends and practices.
Case studies
We know what you want to know
Digital subscription model
What proven strategies help increase the number of digital subscribers?
Multimedia content strategies
How do media organisations effectively integrate video and audio content with online articles to boost audience engagement?
Newsroom transformation
What are the latest trends in transforming newsrooms in the context of remote and hybrid work?
Impact of AI in media
How is AI changing the processes of content creation and distribution in the media industry?
Social media and audience engagement
What media strategies help increase user engagement on social platforms?
Advertising ideation
What are the best ideas to grow programmatic advertising revenue?
