Red Study Tour of New York

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This is a preliminary agenda

Monday

May 19

8:00 a.m.-8:30 a.m.
Study Tour registration and welcome coffee

Join INMA for your registration credentials and welcome coffee. Then grab your seat for the Study Tour briefing.

8:30 a.m.-9:00 a.m.
Tour briefing

An overview of the New York news media landscape, study tour agenda, highlighting the key themes and goals for the day.

Readers First Initiative Lead, INMA, United Kingdom

Greg Piechota

9:00 a.m.-10:30 a.m.

Inside The New York Times

The New York Times (NYT) is one of the most respected and influential news organisations globally, known for its commitment to quality journalism and adaptability in a rapidly changing media landscape. This visit will offer participants a closer look at the NYT’s approach to digital transformation, subscription strategies, and engaging audiences. It’s an opportunity to learn directly from a newsroom and leadership team that continues to shape the future of news media.

10:30 a.m.-11:00 a.m.
Transit to next visit
11:00 a.m.-12:30 p.m.
Visit: Pending confirmation

This visit will showcase cutting-edge strategies in media operations, content innovation, and audience engagement.

12:30 p.m.-1:30 p.m.
Lunch and transit to Scientific American

Location:
Scientific American
1 New York Plaza, Suite 4600

1:30 p.m.-3:00 p.m.

Exploring change: Transformations in subscriptions, technology, and engagement at Scientific American

Founded in 1845, Scientific American is the longest-running magazine in the United States, serving as a platform for groundbreaking scientific insights, including contributions from over 200 Nobel Prize winners. With a global monthly audience of more than 10 million across its Web site, print editions, digital platforms, newsletters, app, and social media, the publication remains a cornerstone of scientific communication. This session explores how Scientific American has adapted over the years, focusing on its evolution in subscriptions, technology adoption, and strategies for engaging diverse audiences worldwide.

Head of Marketing, Scientific American, United States

Chris Monello-Johnson

3:00 p.m.-3:30 p.m.
Transit to The Guardian

Location:
The Guardian
61 Broadway

3:30 p.m.-5:00 p.m.

The Guardian’s strategic success in the U.S. market

The Guardian is renowned for its commitment to independent journalism and its unique membership-driven revenue model. As a leader in investigative reporting and digital innovation, The Guardian sets benchmarks for transparency and trust. The Guardian has made a strategic investment in the United States, capitalising on the growing interest of American readers. By focusing on digital revenue, the newspaper has successfully attracted and retained a loyal base of financially supportive readers. Tailored initiatives, such as topic-specific newsletters designed for an American audience, highlight The Guardian's commitment to delivering personalised and relevant content.

5:00 p.m.-5:45 p.m.
Debrief

A recap of key insights and takeaways from the day’s visits lead by the tour lead Greg Piechota.

Readers First Initiative Lead, INMA, United Kingdom

Greg Piechota

5:45 p.m.-7:00 p.m.
Drinks on INMA

Unwind and network over drinks hosted by INMA.

Tuesday

May 20

8:00 a.m. - 8:30 a.m.
Welcome coffee and morning briefing

Start the day with coffee and an outline of the day's itinerary and key objectives.

Location:
Newsweek
One World Trade, New York, NY 1000

8:30 a.m.- 10:00 a.m.

Newsweek: Thriving in the digital era

Exploring how Newsweek, under CEO Dev Pragad's leadership, has achieved the largest audience in its 90-year history, doubling year-on-year to over 100 million global visits per month. Newsweek’s rapid growth, driven by strategic use of platforms like Google Discover, highlights its ability to tailor content for personalised newsfeeds, resulting in increased traffic, revenue, and reinvestment in quality journalism. Hear from the Newsweek team about the tactics behind this success and how Newsweek continues to innovate and thrive in today’s competitive digital landscape.

Location:
Newsweek
One World Trade, New York, NY 1000

10:00 a.m.- 10:30 a.m.
Transit to Financial Times

Location:
Financial Times
330 Hudson Street

10:30 a.m.- 12:00 p.m.

Unpacking innovation and strategy the Financial Times

The Financial Times (FT) is a global leader in business journalism, widely regarded for its success in transitioning to a subscription-driven revenue model. The FT has an impressive paying readership of 1.4 million, three-quarters of which are digital subscriptions. In this exclusive session, we’ll explore the FT's digital transformation, from the democratisation of data across the business to the innovative use of AI, and more. We'll also dive into the journey to digital transformation, data-driven methods to enhance reader loyalty, and insights into AI in journalism and business.

Vice President, Financial Times US, Managing Director FT Specialist at Financial Times, United States

Matthew Fottrell

Chief Product and Technology Officer at Financial Times, United Kingdom

John Kundert

12:00 p.m.- 1:00 p.m.
Lunch and transit
1:00 p.m.- 2:30 p.m.
Visit pending confirmation

This session will highlight strategies for reaching diverse audiences or driving innovation in media products.

2:30 p.m.- 3:00 p.m.
Transit to Reuters

Location:
Reuters
3 Times Square

3:00 p.m.- 4:30 p.m.

Visit with Reuters

As one of the world’s largest international news agencies, Reuters is a beacon for trusted, real-time reporting and data journalism. Its pioneering use of technology ensures global reach and credibility. Reuters is at the forefront of leveraging artificial intelligence to transform journalism. By building its own AI-driven applications, Reuters enhances its ability to mine, create, curate, and personalise content, ensuring its audience receives accurate, relevant, and timely news in an increasingly fast-paced digital world.

4:30 p.m.- 5:30 p.m.
Debrief

Discuss the insights and lessons from the day, wrapping up the study tour experience.

5:30 p.m.- 6:30 p.m.
Transit to Welcome Reception at Peak at Hudson Yards
6:30 p.m.- 9:00 p.m.
Welcome reception at Peak at Hudson Yards

Set above the clouds, Peak at Hudson Yards is a sky-high oasis offering impressive views of New York City from the 101st floor. You’ll also have access to The Edge, the highest outdoor sky deck in the Western Hemisphere.

Location:
Peak at Hudson Yards
30 Hudson Yards, 101st Floor

Study Tour leaders

Greg Piechota and Madhavi Sekhri

GregPhoto  Madhavi Photo

Greg Piechota, Readers First Initiative Lead, INMA, United Kingdom
Madhavi Sekhri, Head - South Asia Division Strategy and Special Projects Lead - Asia Pacific

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