Join INMA for your registration credentials and welcome coffee. Then grab your seat for the Study Tour briefing.

Location:
New York Times
620 8th Avenue

An overview of the New York news media landscape, study tour agenda, highlighting the key themes and goals for the day.

Location:
New York Times
620 8th Avenue

The New York Times continues to evolve, expanding its business while staying true to its core journalistic values. This exclusive study tour visit will provide an inside look at how The Times is developing new products, strengthening its business, and deepening its relationship with readers. This session will offer a rare glimpse into the decision-making and strategy behind one of the world’s most influential media organizations

Location:
New York Times
620 8th Avenue

Location:
Gannett
1675 Broadway, 23rd Floor

As the largest publisher in the United States, Gannett | USA TODAY Network is redefining how local and national journalism co-exist. With a data-driven approach to storytelling, the USA TODAY Network combines investigative depth with mass reach, ensuring communities stay informed while scaling engagement across digital platforms. During this visit, we’ll explore how Gannett | USA TODAY Network leverages AI, reader insights, and cutting-edge audience strategies to shape the best products for the future of local and national news.

Location:
Gannett
1675 Broadway, 23rd Floor

Location:
Scientific American
1 New York Plaza, Suite 4600

Founded in 1845, Scientific American is the longest-running magazine in the United States, serving as a platform for groundbreaking scientific insights, including contributions from over 200 Nobel Prize winners. With a global monthly audience of more than 10 million across its Web site, print editions, digital platforms, newsletters, app, and social media, the publication remains a cornerstone of scientific communication. This session explores how Scientific American has adapted over the years, focusing on its evolution in subscriptions, technology adoption, and strategies for engaging diverse audiences worldwide.

Location:
Scientific American
1 New York Plaza, Suite 4600

Location:
The Guardian
61 Broadway

The Guardian is renowned for its commitment to independent journalism and its unique membership-driven revenue model. As a leader in investigative reporting and digital innovation, The Guardian sets benchmarks for transparency and trust. The Guardian has made a strategic investment in the United States, capitalising on the growing interest of American readers. By focusing on digital revenue, the newspaper has successfully attracted and retained a loyal base of financially supportive readers. Tailored initiatives, such as topic-specific newsletters designed for an American audience, highlight The Guardian's commitment to delivering personalised and relevant content.

Location:
The Guardian
61 Broadway

A recap of key insights and takeaways from the day’s visits lead by the tour lead Greg Piechota.

Location:
Trinity Place
115 Broadway

Unwind and network over drinks hosted by INMA at an american eatery set in a converted bank vault with original vault doors dating to 1904.

Location:
Trinity Place
115 Broadway

Start the day with coffee and an outline of the day's itinerary and key objectives.

Location:
Newsweek
One World Trade, New York, NY 1000

In recent years, Newsweek has experienced a remarkable resurgence, leveraging digital innovation, audience-first strategies, and bold product development to expand its reach and impact. As a legacy brand with a strong journalistic foundation, Newsweek continues to adapt and thrive in an evolving media landscape. At our visit, we’ll hear from Bharat Krish, Chief Product Officer of Newsweek, about how Newsweek has grown its digital footprint and audience engagement, strategies for building and scaling media products that resonate with today’s audiences, and the intersection of technology, content, and business growth in a modern newsroom. This session will offer a deep dive into how a heritage media brand is successfully innovating to reach new audiences and drive sustainable growth.

Location:
Newsweek
One World Trade, New York, NY 1000

Location:
Mercer Labs
21 Dey Street

Explore how storytelling is being redefined in the digital age at Mercer Labs, a groundbreaking museum blending immersive art and cutting-edge technology. The current exhibition, Maestros and the Machines, reinterprets iconic creators like Da Vinci and Mozart through interactive, sensory-driven narratives. This visit offers media professionals fresh insight into how technology can elevate storytelling and audience engagement to entirely new dimensions.

Location:
Mercer Labs
21 Dey Street

Location:
Financial Times
330 Hudson Street

Location:
Financial Times
330 Hudson Street

The Financial Times (FT) is a global leader in business journalism, widely regarded for its success in transitioning to a subscription-driven revenue model. The FT has an impressive paying readership of 1.4 million, three-quarters of which are digital subscriptions. In this exclusive session, we’ll explore the FT's digital transformation, from the democratisation of data across the business to the innovative use of AI, and more. We'll also dive into the journey to digital transformation, data-driven methods to enhance reader loyalty, and insights into AI in journalism and business.

Location:
Financial Times
330 Hudson Street

Location:
Reuters
3 Times Square

Reuters is known for trusted, accurate real-time global reporting. Its pioneering use of technology ensures Reuters is at the forefront of leveraging artificial intelligence to transform journalism. This exclusive study tour offers a rare chance to get inside Reuters’ approach to AI: learn from our editorial team on how we’re prioritizing, testing and implementing new tools in our newsroom, and see our newly released AI-powered tools to transform newsrooms workflows in action.

Location:
Reuters
3 Times Square

Discuss the insights and lessons from the day, wrapping up the study tour experience.

Set above the clouds, Peak at Hudson Yards is a sky-high oasis offering impressive views of New York City from the 101st floor. You’ll also have access to The Edge, the highest outdoor sky deck in the Western Hemisphere.

Location:
Peak at Hudson Yards
30 Hudson Yards, 101st Floor