Join INMA for your registration credentials and welcome coffee. Then grab your seat for the Study Tour briefing.

An overview of the New York news media landscape, study tour agenda, highlighting the key themes and goals for the day.

The New York Times (NYT) is one of the most respected and influential news organisations globally, known for its commitment to quality journalism and adaptability in a rapidly changing media landscape. This visit will offer participants a closer look at the NYT’s approach to digital transformation, subscription strategies, and engaging audiences. It’s an opportunity to learn directly from a newsroom and leadership team that continues to shape the future of news media.

This visit will showcase cutting-edge strategies in media operations, content innovation, and audience engagement.

Location:
Scientific American
1 New York Plaza, Suite 4600

Founded in 1845, Scientific American is the longest-running magazine in the United States, serving as a platform for groundbreaking scientific insights, including contributions from over 200 Nobel Prize winners. With a global monthly audience of more than 10 million across its Web site, print editions, digital platforms, newsletters, app, and social media, the publication remains a cornerstone of scientific communication. This session explores how Scientific American has adapted over the years, focusing on its evolution in subscriptions, technology adoption, and strategies for engaging diverse audiences worldwide.

Location:
The Guardian
61 Broadway

The Guardian is renowned for its commitment to independent journalism and its unique membership-driven revenue model. As a leader in investigative reporting and digital innovation, The Guardian sets benchmarks for transparency and trust. The Guardian has made a strategic investment in the United States, capitalising on the growing interest of American readers. By focusing on digital revenue, the newspaper has successfully attracted and retained a loyal base of financially supportive readers. Tailored initiatives, such as topic-specific newsletters designed for an American audience, highlight The Guardian's commitment to delivering personalised and relevant content.

A recap of key insights and takeaways from the day’s visits lead by the tour lead Greg Piechota.

Unwind and network over drinks hosted by INMA.

Start the day with coffee and an outline of the day's itinerary and key objectives.

This visit will focus on an innovative approach to content creation, monetisation, or audience strategies.

Location:
Financial Times
330 Hudson Street

The Financial Times (FT) is a global leader in business journalism, widely regarded for its success in transitioning to a subscription-driven revenue model. The FT has an impressive paying readership of 1.25 million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news, and services for the global business community. In this exclusive session, we’ll explore the company’s innovative use of AI, data strategies, and audience engagement techniques. This interactive visit will include FT’s approach to AI in journalism and business, data-driven methods to enhance reader loyalty, and insights into their successful digital transformation.

This session will highlight strategies for reaching diverse audiences or driving innovation in media products.

Location:
Reuters
3 Times Square

As one of the world’s largest international news agencies, Reuters is a beacon for trusted, real-time reporting and data journalism. Its pioneering use of technology ensures global reach and credibility. Reuters is at the forefront of leveraging artificial intelligence to transform journalism. By building its own AI-driven applications, Reuters enhances its ability to mine, create, curate, and personalise content, ensuring its audience receives accurate, relevant, and timely news in an increasingly fast-paced digital world.

Discuss the insights and lessons from the day, wrapping up the study tour experience.

Set above the clouds, Peak at Hudson Yards is a sky-high oasis offering impressive views of New York City from the 101st floor. You’ll also have access to The Edge, the highest outdoor sky deck in the Western Hemisphere.

Location:
Peak at Hudson Yards 30 Hudson Yards, 101st Floor