Join INMA for your registration credentials and welcome coffee. Then grab your seat for the Study Tour briefing.

Location:
Morning attendee arrival: Dotdash Meredith
225 Liberty St, 4th Floor

Join INMA at the Dotdash Meredith offices for your registration credentials and welcome coffee on the terrace with a view of the Hudson River. After meeting with colleagues, and a welcome from INMA, you’ll be briefed on the current media landscape in the United States, the study tour agenda, highlighting the key themes and goals for the day.

Dotdash Meredith, America’s largest publisher, reaches nearly 200 million people through more than 40 iconic brands, including ”People”, ”Better Homes & Gardens”, ”Allrecipes”, and ”Investopedia”. In this exclusive visit, we’ll explore how Dotdash Meredith leverages AI, first-party data, and innovative monetisation strategies to drive audience engagement and sustainable growth. Hear from their leadership about the future of publishing, including cutting-edge approaches to product development, audience retention, and optimisation. The visit includes a tour of their offices and testing labs, offering a behind-the-scenes look at how they continue to lead in the digital publishing space.

Location:
1 World Trade Center, 87th Floor

Condé Nast is a global leader in media, renowned for its portfolio of iconic brands such as Vogue, The New Yorker, Vanity Fair, and GQ. With a legacy of excellence in storytelling, fashion, culture, and journalism, Condé Nast continues to shape the cultural zeitgeist while driving innovation in digital transformation, audience engagement, and revenue generation. This study tour stop will dive into the innovative strategies powering Condé Nast's success with a panel of senior leaders driving product development, subscriptions, growth, and technology. This session will explore how Condé Nast leverages cutting-edge design, data-driven insights, and collaborative efforts to create exceptional user experiences, grow its audience, and enhance revenue streams.

Location:
1 World Trade Center, 44th Floor

Advance Local is a major news organisation in the United States dedicated to delivering trusted journalism to communities across the country. Known for its forward-thinking approach, Advance Local has been a leader in the shift from print to digital, pioneering reductions in print frequency — a strategy now widely adopted in the industry. By adapting to changing audience needs, Advance Local continues to innovate and set an example for the future of local news.

Location:
1211 6th Ave

Dow Jones, a global provider of business news, information, data, and analysis, has consistently set the standard for excellence in journalism and innovation. This study tour will provide an in-depth look at the company's innovative approach to productisation and user experience, featuring insights from their product and engineering leadership. The session will showcase both consumer-facing and B2B product examples — highlighting the journey from concept to execution — and the strategies behind balancing user needs with business goals. Attendees will gain valuable perspectives on Dow Jones' collaborative approach to product innovation, the role of technology in driving engagement, and lessons learned from aligning cross-departmental efforts to create impactful solutions. The visit will conclude with an interactive Q&A, offering actionable takeaways for participants to apply in their own organisations.

A recap of key insights and takeaways from the day’s visits led by the tour lead.

Unwind and network over drinks hosted by INMA.

Join INMA for the start of Day 2 of the blue study tour.

Location:
Morning attendee arrival: The Atlantic
130 Prince Street

The study tour at The Atlantic will offer participants an exclusive glimpse into one of the most innovative and respected media organisations in the world. Renowned for its thought-provoking journalism and bold storytelling, The Atlantic has also embraced cutting-edge technology to redefine the media landscape. This visit will focus on Atlantic Labs, showcasing how AI and innovation are integrated into their storytelling and audience engagement strategies, alongside a broader exploration of leadership and creativity in a digital-first world. Led by key members of The Atlantic team, the session will delve into practical applications of AI in content creation and strategies for fostering innovation in media. Participants will engage in a dynamic discussion with insights on leadership, adaptability, and navigating the challenges of media transformation. Participants will leave with actionable ideas to implement at their own organisations.

Location:
277 Mott Street

Business Insider is a leading global digital media outlet known for its fast-paced reporting, insightful analysis, and innovative approach to business and tech news. With a strong digital-first strategy, it has become a go-to source for millions of readers worldwide. During this visit, participants will gain insights into Business Insider's strategies for engaging diverse audiences, leveraging technology for storytelling, and driving growth in the competitive digital media landscape. This session offers a valuable look at how a digital pioneer continues to evolve and succeed in a rapidly changing industry.

Location:
TBA

This session will highlight strategies for reaching diverse audiences or driving innovation in media products.

Discuss the insights and lessons from the day, wrapping up the study tour experience.

Set above the clouds, Peak at Hudson Yards is a sky-high oasis offering impressive views of New York City from the 101st floor. You’ll also have access to The Edge, the highest outdoor sky deck in the Western Hemisphere.

Set above the clouds, Peak at Hudson Yards is a sky-high oasis offering impressive views of New York City from the 101st floor. You’ll also have access to The Edge, the highest outdoor sky deck in the Western Hemisphere.

Location:
Peak at Hudson Yards30 Hudson Yards, 101st Floor