Join INMA for your registration credentials and welcome coffee. Then grab your seat for the Study Tour briefing.

Location:
Morning attendee arrival: Dotdash Meredith
225 Liberty St, 4th Floor

Join INMA at the Dotdash Meredith offices for your registration credentials and welcome coffee on the terrace with a view of the Hudson River. After meeting with colleagues, and a welcome from INMA, you’ll be briefed on the current media landscape in the United States, the study tour agenda, highlighting the key themes and goals for the day.

Dotdash Meredith, America’s largest publisher, reaches nearly 200 million people through more than 40 iconic brands, including ”People”, ”Better Homes & Gardens”, ”Allrecipes”, and ”Investopedia”. In this exclusive visit, we’ll explore how Dotdash Meredith leverages AI, first-party data, and innovative monetisation strategies to drive audience engagement and sustainable growth. Hear from their leadership about the future of publishing, including cutting-edge approaches to product development, audience retention, and optimisation. The visit includes a tour of their offices and testing labs, offering a behind-the-scenes look at how they continue to lead in the digital publishing space.

Location:
Dotdash Meredith
225 Liberty St, 4th Floor

Location:
1 World Trade Center, 87th Floor

Condé Nast is a global leader in media, renowned for its portfolio of iconic brands such as Vogue, The New Yorker, Vanity Fair, and GQ. With a legacy of excellence in storytelling, fashion, culture, and journalism, Condé Nast continues to shape the cultural zeitgeist while driving innovation in digital transformation, audience engagement, and revenue generation. This study tour stop will dive into the innovative strategies powering Condé Nast's success with a panel of senior leaders driving product development, subscriptions, growth, and technology. This session will explore how Condé Nast leverages cutting-edge design, data-driven insights, and collaborative efforts to create exceptional user experiences, grow its audience, and enhance revenue streams.

Location:
Condé Nast
1 World Trade Center, 87th Floor

Location:
1 World Trade Center, 87th Floor

Location:
Advance Local
1 World Trade Center, 44th Floor

As a trusted and innovative news organisation, Advance Local has been at the forefront of the print-to-digital transformation, guided by the preferences of their readers. By adapting to changing audience needs and strategically investing in their journalism, Advance Local continues to innovate and set a benchmark for the future of local news. Learn how they fund their newsrooms through two key revenue streams: programmatic advertising and consumer revenue. They’ll share how they maximise these revenue streams by collaboration and by leveraging innovative technologies, AI, and data.

Location:
Advance Local
1 World Trade Center, 44th Floor

Location:
195 Broadway, Harper Collins building

Dow Jones, a global provider of business news, information, data, and analysis, has consistently set the standard for excellence in journalism and innovation. Get an in-depth look at the company's innovative approach to productisation and user experience, featuring insights from their product and engineering leadership. The session will showcase both consumer-facing and B2B product examples, highlighting the journey from concept to execution and the strategies behind balancing user needs with business goals. Attendees will gain valuable perspectives on Dow Jones's collaborative approach to product innovation, the role of technology in driving engagement, and lessons learned from aligning cross-departmental efforts to create impactful solutions. The visit will conclude with an interactive Q&A, offering actionable takeaways for participants to apply in their own organisations.

Location:
The Wall Street Journal
195 Broadway, Harper Collins building

A recap of key insights and takeaways from the day’s visits led by the tour lead.

Unwind and network over drinks hosted by INMA at this traditional american restaurant and bar.

Location:
Blue Haven South
121 Fulton Street

Join INMA for the start of Day 2 of the blue study tour.

Location:
Morning attendee arrival: The Atlantic
130 Prince Street

The visit at The Atlantic will offer participants an exclusive glimpse into one of the most innovative and respected media organisations in the world. Renowned for its thought-provoking journalism and bold storytelling, The Atlantic has also embraced cutting-edge technology to redefine the media landscape. This visit will focus on Atlantic Labs, a research and development site –– independent from its journalism –– where its product team is incubating new ideas in a push to understand how the publisher can benefit from emerging tech, alongside a broader exploration of leadership and creativity in a digital-first world. Led by key members of The Atlantic team, the session will delve into practical applications of AI in its business-side work and product experimentation. Participants will engage in a dynamic discussion with insights on leadership, adaptability, and navigating the challenges of media transformation. Participants will leave with actionable ideas to implement at their own organisations.

Location:
The Atlantic
130 Prince Street

Location:
BBC
1120 Avenue of the Americas, Suite 5

Hear from the team behind BBC.com about how they are transforming the company's digital platforms outside of the United Kingdom to better serve global audiences and advertisers. Get an inside look at the vision for BBC.com, their product journey, and how the company is thinking about success in an increasingly fractured media landscape while remaining steadfast in its public service mission.

Location:
BBC
1120 Avenue of the Americas, Suite 5

Location:
One Liberty Plaza, 8th Floor

Axel Springer is a global media and technology company at the forefront of digital transformation, with a strong transatlantic presence through brands like Business Insider and Politico. Its New York operations play a vital role in shaping the company’s international strategy, combining editorial excellence with innovation in product and audience development. During this visit, we’ll explore Axel Springer in the Age of AI — how the company is leveraging artificial intelligence to enhance journalism, personalize user experiences, and drive sustainable growth in a rapidly evolving media landscape.

Location:
Business Insider
One Liberty Plaza, 8th Floor

Business Insider is a leading global digital media outlet known for its fast-paced reporting, insightful analysis, and innovative approach to business and tech news. With a strong digital-first strategy, it has become a go-to source for millions of readers worldwide. During this visit, participants will gain insights into Business Insider's strategies for engaging diverse audiences, leveraging technology for storytelling, and driving growth in the competitive digital media landscape. This session offers a valuable look at how a digital pioneer continues to evolve and succeed in a rapidly changing industry.

Location:
Business Insider
One Liberty Plaza, 8th Floor

Participants will learn how Yahoo News is transforming digital news through advanced personalization, strategic partnerships and innovative products. This discussion will focus on how Yahoo News has evolved beyond simple aggregation into a dynamic content discovery platform that combines technology and editorial expertise to connect millions of readers with quality journalism—creating value for publishers, advertisers and users. Our panel of executives will share insights into how Yahoo is advancing news consumption and shaping the future of content aggregation.

Location:
770 Broadway, New York

Discuss the insights and lessons from the day, wrapping up the study tour experience.

Location:
Peak at Hudson Yards
30 Hudson Yards, 101st Floor

Set above the clouds, Peak at Hudson Yards is a sky-high oasis offering impressive views of New York City from the 101st floor. You’ll also have access to The Edge, the highest outdoor sky deck in the Western Hemisphere.

Location:
Peak at Hudson Yards
30 Hudson Yards, 101st Floor