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Set above the clouds, Peak at Hudson Yards is a sky-high oasis offering impressive views of New York City from the 101st floor. You’ll also have access to The Edge, the highest outdoor sky deck in the Western Hemisphere. Enter The Shops at Hudson Yards on Hudson Boulevard, directly across from the Vessel in the Public Square and Gardens. Once inside, proceed to the first-floor elevators near the Cartier store/Concierge desk to access the 5th floor, where you’ll find the “Quin Bar with Priceless”. Once on the 5th floor, Peak staff will guide you to express elevators leading to Peak on the 101st floor.

Location:
Peak at Hudson Yards
20 Hudson Yards, 101st Floor

Join INMA members from around the world for a welcome coffee in our Networking Lounge where you can connect with peers, dive deep with news and tech industry solution providers, and conduct Ask Me Anything sessions with INMA initiative leads on subscriptions, product & tech, newsroom transformation, and generative AI. If you haven’t already done so, now is the time to grab your credentials at the Congress Registration Desk.

Start the World Congress with a warm welcome and an energising ceremony that sets the stage for bold ideas, forward-thinking discussions, and a transformative journey into the future of news media.

Kicking off the Congress, the INMA CEO will bring insights over three decades of global experience with news media to offer a clear, energising roadmap for the future. In a time of rapid technological change and fragmented efforts toward digital sustainability, he will explore the macro-trends shaping the industry today and the opportunities of the next 18 months. From consumer revenue models and brand innovation to newsroom transformation, generative AI, and tech partnerships, Earl will connect the dots to inspire a unified, forward-looking approach for publishers worldwide.

In this engaging interview, Almar Latour delivers real-world insights on navigating the new economy of news media. With a proven track record of blending traditional journalistic excellence with bold digital transformation and smart commercial innovation, Almar offers a candid look at what it takes to thrive in today’s industry. From building a powerhouse subscription model to reimagining journalism for the digital age, he’ll share the strategies that have made The Wall Street Journal a global leader—and what they mean for your organisation's future. Expect sharp analysis, actionable ideas, and a clear-eyed view of what’s next for news media.

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This visionary panel of global media leaders will challenge conventional thinking and explore bold strategies to redefine the news media ecosystem. With deep insights and forward-looking perspectives, they will address the challenges and opportunities of adapting to new market realities. Topics include rethinking operations, products, tools, and alliances to build sustainable business models, driving digital transformation, and cultivating innovative leadership. Key themes will center on streamlining operations, enhancing digital capabilities, and cultivating a culture of continuous improvement to shape a resilient future

Younger audiences — from Gen Z to Gen Alpha — are reshaping how news is consumed, shared, and trusted. They demand new formats, faster cycles, deeper participation, and a clear focus on people over institutions. In this dynamic session, rising voices and experienced leaders come together to explore how media companies must evolve to stay relevant — not just in how they reach younger audiences, but in how they attract and empower the next generation of talent. From personality-driven journalism to the overlooked power of product and tech roles, we will dive into what it means to build future-ready teams and content strategies. Expect a frank discussion on reverse mentoring, leadership advice for up-and-comers, and how generational collaboration is key to innovation. This is not just a conversation about young professionals — it’s about how every media leader can adapt, lead, and thrive in a generationally shifting landscape.

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In an age of political chaos, platform dominance, and public distrust, local news media is quietly becoming one of the most powerful forces of innovation in the United States. In this conversation, three of America’s most influential regional publishers will share how they are reinventing newsrooms, redefining business models, and rebuilding community trust. Their organisations may be local — but their strategies hold global lessons.

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Two-time Pulitzer Prize winner Bob Woodward is one of the most renowned investigative journalists in American history, best known for his groundbreaking reporting on the Watergate scandal alongside Carl Bernstein at The Washington Post. Their work played a pivotal role in exposing the Nixon administration’s cover-up, ultimately leading to President Richard Nixon’s resignation in 1974. Woodward is also the author or co-author of 16 No. 1 New York Times bestselling books over the last 50 years, chronicling American presidencies and power with unmatched depth and insight. In this powerful closing keynote, Woodward will reflect on the state of journalism today — its challenges, responsibilities, and enduring purpose. In an era of political upheaval, technological disruption, and misinformation, why do we do what we do in journalism? How can journalists continue to hold power accountable, uncover the truth, and rebuild trust? Drawing from his decades of experience covering presidents and power, Woodward will offer an unfiltered perspective on the role of journalism in democracy and what the future holds for the industry.

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Join us in the Networking Area for an evening of Manhattan and Times Square Glow cocktails, engaging conversations, and meaningful connections. Discover exhibitors, exchange ideas, and unwind in a dynamic atmosphere that captures the essence of the city that never sleeps!

Today is your last opportunity to meet face-to-face with news industry solution providers. Schedule meetings in our Networking Lounge, and make the most of being in-person.

In this compelling keynote, The Atlantic’s CEO Nicholas Thompson explores the biggest questions facing the media industry today as a result of AI, and how publishers can make sense of them. With insights drawn from leading one of the world’s most iconic publications, Thompson will dig into the many ways AI is poised to change the business of news publishing, and offer a forward-looking perspective on the strategies news organisations can adopt to stay relevant and connected in an era of rapid technological evolution.

What happens when journalists become their own platforms — not for fame, but for trust? In this keynote, Noor Tagouri shares how independent storytelling is reshaping journalism from the outside in. Drawing on her investigative work and experiences building a sustainable, values-driven media platform, Noor will explore what it takes to earn audience trust, sustain independent reporting, and redefine power through collaboration, transparency, and community. Discover strategies to adapt to this new landscape and harness the power of the individual voice within your newsroom.

Journalism remains the cornerstone of our business, yet how people consume it has radically evolved. Our newsrooms strive to adapt to these changes but aren't evolving rapidly enough. While we frequently use data, it's not always applied effectively. We need to invest more time in understanding our audience's desires and move beyond traditional text stories. Experimenting with diverse storytelling methods is crucial to meeting the demands of modern readers and ensuring our journalism remains relevant and impactful in the digital age.

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This keynote will give a global overview of the current and future state of news media revenues and will explore how leading organisations are diversifying streams through subscriptions, advertising, commerce, and hybrid models to achieve financial sustainability. Drawing on key metrics, case studies, and regional trends, Greg Piechota will highlight the innovations, challenges, and opportunities shaping the future of monetisation in an increasingly digital and fragmented landscape. This session is essential for leaders seeking actionable insights and strategies for long-term growth.

Exploring proven strategies for driving reader revenues, focusing on the critical collaboration between newsrooms and marketing teams. Featuring case studies from a leading news organisation, the speakers will highlight innovative subscription models, retention tactics, and value-driven approaches that resonate with audiences. Through an engaging dialogue, we’ll examine how editorial and marketing teams can work together to optimise content strategies, leverage data insights, and create seamless reader experiences. Attendees will leave with actionable ideas to enhance their own revenue models and foster deeper alignment within their organisations.

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Bloomberg Media’s campaign launched in September 2023 to unify its consumer marketing and showcase its objective, business-focused journalism. It aimed to drive understanding, consistency, and measurable results, including a 5% traffic lift to Bloomberg.com and positive ROI within the campaign window. The campaign exceeded expectations, uniting Bloomberg’s platforms under one brand and transforming the relationship between marketing and the newsroom. It improved ROI across media investments, scaling impact by 3x while maintaining efficiency, and set a strong foundation for future initiatives.

As the media landscape evolves, advertising remains a vital revenue stream, with new opportunities emerging to overcome challenges like ad fatigue and the decline of third-party cookies. By leveraging first-party data, news organisations can offer premium targeting to advertisers while enhancing audience trust. Native advertising and branded content continue to grow, providing seamless storytelling opportunities that resonate with readers. Innovative formats, such as video, audio, and immersive AR/VR experiences, are reshaping how advertisers connect with audiences. Contextual advertising is making a strong comeback, offering privacy-friendly solutions that align with today’s digital environment. To thrive, news media must embrace these innovations, prioritise trust, and deliver value-driven advertising experiences.

Patrick will share a compelling case study on how the company presents shopping content within its iconic brands. By leveraging editorial authority to curate product recommendations and create seamless shopping experiences in service of the reader, Condé Nast has transformed content into a powerful driver of revenue and engagement. Patrick will show how close partnerships with merchants can enhance their Commerce ecosystem. This session will offer actionable insights for publishers looking to innovate in the Commerce space.

Jerusha Raath will delve into the success of Media24’s Brand Story studio, which has redefined native advertising and earned international recognition for its innovative campaigns. Jerusha will explore how Media24 leverages custom content solutions to strengthen relationships with advertisers, enhance subscriber value, and create sustainable revenue streams. This session will provide actionable strategies for integrating commercial content into a broader revenue model while maintaining trust and audience engagement.

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At a time when trust is fragile and the information space is increasingly chaotic, the value of independent journalism has never been more essential. Katherine Maher, CEO of NPR, will reflect on the role of news media in supporting democracy — as a builder of informed, engaged societies. She’ll also look ahead to where the real opportunities lie: how news media can grow its impact, reimagine its role, and stay relevant in a fast-changing world.

In this closing keynote, Sir Mark Thompson, chairman and CEO of CNN Worldwide and former president and CEO of The New York Times, as well as director-general of the BBC, takes the stage to share his unparalleled global perspective on the profound changes reshaping the news media industry. Drawing from decades at the helm of the world’s most influential media organisations, Sir Mark will explore how to leverage emerging technologies, reimagine business strategies, and strengthen audience trust to cut through the noise and stay relevant in today’s fast-evolving landscape. This session isn’t just about adapting—it’s about leading with clarity and vision.

Have you secured your ticket to tonight’s Global Media Awards Dinner at Edison Ballroom in Times Square? Whether a finalist or not, you won’t want to miss this extraordinary evening consisting of a reception, dinner, awards ceremony, and after-party. Get your camera ready for celebrations and a taste of Manhattan.

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Location:
The Edison Ballroom
240 West 47th Street