Agenda


Thursday, May 16

Module 1: What we learned by building GenAI products

10:00 a.m.-12:30 p.m.
(New York time)

How can generative AI improve every aspect of our business? How can we use it to strengthen customer loyalty and to make sales more efficient? How to assist our journalists? What about the question of ROI and issues such as build vs. buy? Our speakers present crucial insights from their own innovations and experimentation.


Sonali Verma 10:00 a.m.-10:05 a.m. (New York time)
Welcome & introduction
Sonali Verma, Generative AI Initiative Lead, INMA



10:05 a.m.-10:35 a.m. (New York time)
Keynote: GenAI for business transformation

GenAI has the potential to change every aspect of our business, whether it is how we find news or package it or interact with our audience or undertake customer service. We provide concrete examples and an inspiring vision for the future. Speaker to be announced.


10:35 a.m.-11:35 a.m. (New York time)
GenAI that makes us money

Our speakers outline use cases of GenAI that bring in the bucks, whether it is through advertising or subscriptions. Speakers to be announced.


Fabian Rosekeit 11:35 a.m.-12:05 p.m. (New York time)
GenAI to strengthen customer loyalty and make advertising more efficient

How can we use GenAI to ensure our customers are better taken care of and our customer-service staff are not overburdened? Fabian walks us through an AI voice solution that ended up paying for itself in six months.

Fabian Rosekeit, Head of CRM and Growth, Medien Hub Bremen-Nordwest

Thorge Schramm The product portfolio at Nordwest is complex and expanding rapidly. Thorge and his team built a chatbot, connected to an extensive knowledge base, that can answer all of their sales team’s questions and will soon be able to find the right solution from the product portfolio for the customer, based on their industry, budget, and a general advertising goal or theme.

Thorge Schramm, Senior Product Manager, Nordwest Media


Kasper Lindskow 12:05 p.m.-12:25 p.m. (New York time)
Do this, don’t do that

Practical examples of what works and what doesn't, combined with insight into build vs buy decisions, ROI and getting your stakeholders and organisation aligned behind your efforts.

Kasper Lindskow, Head of AI, JP/Politikens Hus


12:25 p.m.-12:30 p.m.(New York time)
Wrap up

Tuesday, May 21

Module 2: Harnessing GenAI to make internal workflows more efficient and effective

10:00 a.m.-12:30 p.m.
(New York time)

How can we do more with limited resources? We’ll hear from newsroom leaders who showcase their GenAI applications for digital and print workflows as well as those that help understand and serve customers better. Plus: An in-depth look at GenAI tools for newsrooms.


Sonali Verma 10:00 a.m.-10:05 a.m. (New York time)
Welcome & introduction
Sonali Verma, Generative AI Initiative Lead, INMA



Zach Seward 10:05 a.m.-10:35 a.m. (New York time)
Keynote: How does one of the world's leading media companies tackle the challenges and opportunities presented by GenAI?

Zach outlines his vision and philosophy for using AI in journalism along with practical use cases that he considers exemplary.

Zach Seward, Head of Newsroom AI, The New York Times



Aviral Mathur 10:35 a.m.-10:55 a.m. (New York time)
How HT Media doubled its traffic on niche sites and gained more than 40 per cent in market share

Join us to learn about this best practice for using AI in the newsroom. Aviral shares his insights with us on using AI to generate content that engages readers while helping editors with predictive content selection at this Indian publishing giant.

Aviral Mathur, Head of Data and Analytics, HT Media



Florian Schiller 10:55 a.m.-11:15 a.m. (New York time)
Print automation using GenAI

OVB Media will save more than €500,000 annually by using GenAI automation in its print production process – and its editors love it. Managing Director Florian Schiller walks us through how OVB built and refined this tool within 16 weeks.

Florian Schiller, Managing Director, OVB Media



Pieter de Jong 11:25 a.m.-11:55 a.m. (New York time)
Two smart ways to use GenAI to better understand your customers

Mediahuis is using sentiment analysis to classify customer feedback, slashing analysis time from 24 hours to just 1-2 hours. The publisher now gets real-time, actionable insights through dynamic dashboards, enabling strategic decision-making and quicker adaptation to customer needs.

Pieter de Jong, Customer Experience Project Manager, Mediahuis Noord



Magnus Helgesen Bergens Tidende introduced AI in its collection and scoring of customer satisfaction data, almost quadrupling the amount of feedback collected. It now swiftly understands how satisfied readers are in real-time, whether satisfaction is trending up or down, and the most important action points to address.

Magnus Helgesen, UX Lead, Bergens Tidende


Nikita Roy Jeremy Caplan 11:55 a.m.-12:20 p.m. (New York time)
Sketching the field of GenAI tools for newsrooms

There is a profusion of GenAI tools out there to choose from. Which are worth your time and money, and which are the ones to watch going forward?

Nikita Roy, Knight Fellow at the International Centre for Journalists
Jeremy Caplan, Director of Teaching and Learning at CUNY's Newmark Graduate School of Journalism



12:20 p.m.-12:30 p.m.(New York time)
Wrap up

Thursday, May 23

Module 3: Powerful examples of GenAI to serve audiences better

10:00 a.m.-12:30 p.m.
(New York time)

As we move towards personalisation, our speakers share real-world examples of innovative GenAI use cases that have helped them serve news consumers’ needs more effectively, while building trust in AI products.


Sonali Verma 10:00 a.m.-10:05 a.m. (New York time)
Welcome & introduction
Sonali Verma, Generative AI Initiative Lead, INMA



Alexandra Irina Nicolae 10:05 a.m.-10:35 a.m. (New York time)
Keynote: How does Axel Springer approach consumer-facing products

Axel Springer is known for being a global leader in innovation. Alexandra shares insights on practical use cases from across Axel Springer’s network of brands and gives us a glimpse of what lies ahead.

Alexandra Irina Nicolae, Senior Technical Product Owner, Generative AI, Germany


10:35 a.m.-10:55 a.m. (New York time)
TBA



Nico Wilfer 10:55 a.m.-11:45 a.m. (New York time)
Two smart uses of GenAI that serve the reader better

FAZ subscribers have repeatedly said they are tight on time and would like a better overview and faster access to content. Nico explains how FAZ’s new GenAI product saves subscribers time and helps them grasp the news better.

Nico Wilfer, Chief Product Officer, Frankfurter Allgemeine Zeitung

Mike Pletch Mike introduces us to a GenAI chatbot that helps readers find exactly what they are looking for, serving the purpose of one-to-one personalisation and building stronger loyalty with Canada’s national newspaper.

Mike Pletch, Managing Director of Product and UX, The Globe and Mail


Carmen Heger 11:45 a.m.-12:10 p.m. (New York time)
Build trust with users on GenAI products

Most news organisations are concerned about how their audiences will react to GenAI products. Carmen explains how SZ familiarised its subscribers with GenAI features and used them to understand their interactions with its products.

Carmen Heger, Head of Data Science, Süddeutsche Zeitung Digitale Medien


12:10 p.m.-12:30 p.m.(New York time)
Takeaways and wrap up

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