INMA: Sharing Ideas, Inspiring Change

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INMA News Blog | 2 March 2015

89 finalists selected in INMA Awards competition for best media sales, marketing initiatives

INMA Awards 2015 competition garners 578 entries from 190 companies in 38 countries. First-place recipients will be announced May 12 at INMA World Congress in New York. By Dawn McMullan ... More

Media Leaders

1 March 2015

How your non-traditional competitors are attracting Generation Y readers

Digital publications such as BuzzFeed, 9Gag, and similar European Web sites are attracting young readers at an alarming rate and should be considered serious competitors in the news media industry. By Gerold Riedmann ... More

Innovative Advertising Solutions Blog

1 March 2015

Wanted: Sales people empowered by management to sell

Organisations need to enable their best sales employees with adequate support systems and the opportunity to work within verticals instead of geographical regions to produce the best results. By Adam Burnham ... More

Bottom-Line Marketing Blog

26 February 2015

#AdviceForYoungJournalists from a sales, marketing perspective

Young journalists should be aware of emerging trends, especially as they relate to mobile platforms, creating a quality customer experience, and personal engagement — because all lead to increased revenue. By Phil Schroder ... More

Satisfying Audiences

25 February 2015

Media companies bring Academy Awards to digital audiences

Los Angeles Times, New York Times, Facebook, and Twitter take creative advantage of the Academy Awards with a myriad of multi-media content, including interactive quizzes, photo and video content, and a live stream of social chatter. By Kathleen Coleman ... More

Innovative Advertising Solutions

25 February 2015

Think like your customer’s customer

Advertising managers should think about how their customer’s customers shop and make decisions in online spaces to help maximise conversion success. By Darrell Kunken ... More

Satisfying Audiences

24 February 2015

5 ways companies are missing the mark with targeted marketing

Targeted marketing sounds good in theory. But marketers need to find a way to adjust for one-time purchases, changes in taste, and movement across devices while still avoiding the antiquated spray-and-stick tactic. By Claire Hawley ... More

Ideas Blog

24 February 2015

Ekstra Bladet moves from product to customer focus to build audience, ad revenue

Ekstra Bladet is focused on growing data on its customers. While investing in SEO, social media, and gathering behavioural data, the news media company expects to increase advertising revenue based on what it knows about its consumers. By Jeremy C. Fox ... More

Keynote

23 February 2015

6 pillars of a revenue-generating business model for digital journalism

If the old business model works only for print, what’s the next step for news media companies that must keep revenues coming in? Here are six pillars of the new media value chain from a Columbia University research initiative. By Caio Túlio Costa ... More

Disruptive Innovation

23 February 2015

Why we need to change the audience game

All aspects of the media industry come down understanding, appreciating, and responding to the changing needs and desires of the audience. By Steve Gray ... More