INMA: Sharing Ideas, Inspiring Change

The Latest

Audiencentricity Blog | 7 March 2014

5 things media companies need to know about content, advertising, and trust

The trust and credibiity a news brand can generate among its readers strengthen the effectiveness of advertising on its Web site, which in turns adds to the brand’s credibility. And on the cycle continues. By Peter Marsh ... More

Bottom-Line Marketing Blog

5 March 2014

Want more relevance and revenue? Start with your mobile audience

Content is still king, but the way consumers access that content is a moving target — a target advertisers must follow. News brands that successfully follow readers and advertisers into the mobile realm — like The New York Times with its TimesAction iPad app — will reap the rewards. By Lon Haenel ... More

Sustainability Matters Blog

5 March 2014

New “carbon tax” is another way our environmental footprint affects the bottom line

Just when it looked like the recession was safely in the rear-view mirror for North American media companies, a new cost of doing business appears on the horizon: a tax on the air pollution generated by their operations. By Andrée Gosselin O’Meara ... More

INMA News Blog

3 March 2014

90 finalists chosen for INMA Awards 2014, signifies best in media marketing

From 560 entries in the world’s leading competition rewarding sales and marketing best practices by media companies, an international panel of judges has selected 90 finalists for INMA Awards 2014. ... More

Ideas Blog

4 March 2014

3 initiatives that help Bay Area News Group tame the digital sales, revenue chaos

BANG keeps up with the demands of the digital space by creating a culture of high-level digital account executives, keeping support teams connected, and making pipeline development a priority. By Jason Cross ... More

Innovative Advertising Solutions

4 March 2014

Video strives to engage advertisers with leading print ideas

To inspire advertisers, media planners, and creative agencies, Newspapers Canada produced a video that showcases innovative ways to use newspapers’ front pages. By Suzanne Raitt ... More

Culture Change

3 March 2014

Time to dismantle the newspaper factory culture

To achieve a full print-to-digital transition, media companies must do more than tack on a digital component to their print operations. Instead, they need to free their journalists to work on digital platforms, then use that digital content to create print versions. By Steve Buttry ... More

Ideas Blog

2 March 2014

Condé Nast shares audience, revenue lessons from its user-first smartphone strategy

Condé Nast’s future outlook for Web and mobile apps? Their revenue will equal desktop revenue by 2016. Here's how the media company is getting there. By Dawn McMullan ... More

Satisfying Audiences

2 March 2014

Which generation is driving creative media disruption? X marks the spot

With the graying of Generation X comes an opportunity for media companies to tap into an affluent audience that not only wields significant buying power, but also personifies the industry's transition from traditional to new and innovative. By Dan Johnson ... More

Ideas Blog

27 February 2014

Amedia raises advertiser’s brand awareness with school competition

When faced with an advertiser with an awareness problem, Amedia looked closely at the problem and came up with the “Carpenter Champions” campaign. This contest for local schools significantly increased Carlsen Fritzøe’s brand awareness. By Trude B-J Margel ... More