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Ideas From INMA Members

Schibsted reduces cost-per-action with programmatic subscription offer

18 November 2019 By Siri Holstad Johannessen & Thea Kristin Hansen

Speaker, brand quality are key to Globe and Mail’s event success

17 November 2019 By Garth Thomas

Pretoria News engages seniors, students with 120th anniversary campaign

14 November 2019 By Valerie Boje

Culture change, company buy-in are key to a digital subscription revenue model

14 November 2019 By Shelley Seale

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The new Internet: News media moves beyond digital platforms

13 November 2019 By Shelley Seale

Research: 90% of Canadians are aware of “fake news” but can’t agree on meaning

12 November 2019 By Rahul Sethi

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers
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