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NYT Now, Morning Briefing apps grow audience, increase engagement Ideas Blog | 27 July 2015

NYT Now, Morning Briefing apps grow audience, increase engagement

In 2014, The New York Times launched NYT Now, a mobile app with news updated throughout the day, and Morning Briefing, a daily news rundown. Both have brought new audiences and higher levels of engagement with daily content. By Tom Kulaga ... More



INMA News Blog INMA report on media smartphone apps shines light on rapidly shifting discussions 27 July 2015

INMA report on media smartphone apps shines light on rapidly shifting discussions

“Smartphone App Lessons for Media Companies” offers strategies and success stories from 19 media companies around the world. The 71-page report highlights 10 key takeaways from its case studies and research, including focusing on core strengths and the continued search for the smartest way to advertise on the small screen. By Dawn McMullan ... More

Mobile Strategies How will ad blockers change mobile advertising? 26 July 2015

How will ad blockers change mobile advertising?

News media publishers need to get ahead of the curve on how ad blockers will affect mobile advertising by educating consumers and advertisers. By Lorna White ... More

Ideas Blog Multi-channel holiday retail promotions lift circulation for NZ House & Garden 26 July 2015

Multi-channel holiday retail promotions lift circulation for NZ House & Garden

Direct mail was the key facet of NZ House & Garden’s single-copy sales campaign, which increased sales at retail locations 20% above average. By Cherie Russell ... More

Ideas Blog Crítica increases circulation with campaign featuring local prisoner turned hero 23 July 2015

Crítica increases circulation with campaign featuring local prisoner turned hero

Crítica’s “La Critilocura” multi-media campaign injects new life into print with multiple rewards for the people of Panama, increasing circulation by 20% with a video-based campaign featuring a local woman who stood up for prisoner rights. By Jitzel C. Sandoval A. ...   More

Innovative Advertising Solutions Sports marketing specialisation hits passionate demographic 22 July 2015

Sports marketing specialisation hits passionate demographic

More than seven billion minutes of sports content was consumed via smartphones in 2014, which presents a massive marketing opportunity for news media brands. By Greg Bobolo ...   More

Satisfying Audiences Great data — like great content — should not be free 21 July 2015

Great data — like great content — should not be free

The right data is incredibly valuable, but only if it is used in the right way. So are news media companies making a strategic mistake by refusing to pay for it? By Jim Fleigner ...   More


Ideas Blog VG embraces journalism + technology culture needed to reach younger audience 21 July 2015

VG embraces journalism + technology culture needed to reach younger audience

While other departments in news media companies rush into the Digital Age, what is the newsroom doing to embrace the storytelling necessary to reach a digital audience? And what are universities doing to prepare young journalists with the technology skills they will need? By Ola E. Stenberg ...   More

Video Innovations 4 key facets to a profitable pre-roll video strategy for media publishers 20 July 2015

4 key facets to a profitable pre-roll video strategy for media publishers

The cruel reality of pre-roll leaves publishers scratching their heads because the numbers just do not add up. But there are profitable paths. By Peter Vamos ...   More

Ideas Blog Styria profits from marketing its CMS to other media companies 20 July 2015

Styria profits from marketing its CMS to other media companies

Styria didn’t develop a CMS with the idea of monetisation in mind. Here are the steps that led from in-house innovation to the profitable Styria Digital Services. By Boris Trupčević ...   More

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