INMA: Sharing Ideas, Inspiring Change

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Bottom-Line Marketing Blog | 15 April 2014

Coupon clippers still a force to be reckoned with

The vast majority of consumers (92%) continue to use coupons and many rely on their Sunday newspaper to deliver them. Smart media brands have leveraged the power of the coupon to sell subscriptions and boost single-copy sales. By Phil Schroder ... More

Ahead Of The Curve Blog

15 April 2014

Super-abundance of mobile advertising opportunities await media companies

Consumers spend 26% of their media consumption time on mobile devices. Mobile advertising is poised to overtake print by 2015. What can the media industry learn about mobile strategy from brands like Bank of America, MediaCom Worldwide, Microsoft, and Yahoo? By Peter Marsh ... More

Culture Change Blog

14 April 2014

Axel Springer’s takeaways from Silicon Valley? Transformation must center on technology, interdisciplinary cooperation

What executives from German media company Axel Springer learned about innovation and culture change from a three-day “learning journey” to Silicon Valley — home to such disruptive innovators as Apple, Google, Facebook, and eBay. By Tilmann Knoll ... More

The Earl Blog

14 April 2014

Embrace the bold and diminish inch-by-inch change

10 years after the big flirtation with broadsheet-to-tabloid format change, news publishers have bigger challenges. Yet the long-term lessons from that flirtation are important today, as publishers strategise how to re-invent and innovate routinely in fast-changing markets. By Earl J. Wilkinson ... More

Innovative Advertising Solutions

13 April 2014

How to use survey data to prove the ROI for your media brand

Not only do print and digital advertising across news brands remain a worthwhile investment for advertisers, the media industry has the numbers to back up its claims of reach and audience engagement. By Darrell Kunken ... More

Media Entrepreneur

13 April 2014

An old equation for a new time: Content + network = relevance

News brands need to see readers for what they are: an integral part of their overall content presentation. How? By creating a truly interactive experience. By Pit Gottschalk ... More

INMA News

9 April 2014

What does the man who helped create the first Apple mouse have to say about media innovation?

In an exclusive presentation at the INMA World Congress next month, David Kelley will discuss how leading companies and start-ups are learning to innovate by design to navigate the complexity of fast-moving global markets. And yes, you can ask him about the mouse. By Dawn McMullan ... More

Ideas Blog

10 April 2014

Blog turned live feed is Verlag Dierichs’ answer to social media “news”

What started out as an experimental blog soon turned into a key digital strategy component, as Kassel Live seeks to compete with the social media news-gathering habit. Live is the key word here. By Jens Nähler ... More

Ideas Blog

9 April 2014

ZEE rolls out two mind-stimulating events, boosting its brand image

“Leadership Series” and “MindSpace” are just the intellectual tickets ZEE needs to reach its goal audience of one billion. Through these initiatives, ZEE aims to further connect with its viewers daily, address their entertainment needs, and elevate its rank amongst the top-10 global media brands. By Parag Darade ... More

Mobile + Tablets

8 April 2014

Lessons from grumpy cats and BuzzFeed about digital storytelling

Face it: Cute images of kittens, puppies, and bunny rabbits are as much a part of the readers' online social experience as links to breaking news out of a war zone. Smart news sites are following BuzzFeed’s lead by trying to find a way to present both. By Otto Sjöberg ... More