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Ideas From INMA Members

Research: Advertisers underspend on news brands, missing out on £3 billion profit

22 May 2018 By Jessie Sampson
How Stuff harnessed a homegrown social network to reach local audiences

How Stuff harnessed a homegrown social network to reach local audiences

21 May 2018 By Sinead Boucher
Content for humanity: a call for a return to fundamentals

Content for humanity: a call for a return to fundamentals

21 May 2018 By Angela Everitt
In-house newsletter keeps Schibsted employees informed, creates new revenue stream

In-house newsletter keeps Schibsted employees informed, creates new revenue stream

20 May 2018 By Mikaela Akerman and Frida Kvarnstrom

Upcoming Events

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News media companies must create new business models to survive

News media companies must create new business models to survive

20 May 2018 By Kirk MacDonald
HBO advice to news media: Emotionally connect with customers

HBO advice to news media: Emotionally connect with customers

17 May 2018 By Shelley Seale
Upcoming INMA Webinar: The future of mobile

Upcoming INMA Webinar: The future of mobile

17 May 2018 By Shelley Seale
6 audience segments defined by preferences (hint: trust is key)

6 audience segments defined by preferences (hint: trust is key)

16 May 2018 By Donald Williams and Rahul Sethi
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