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3 rules, 15 mistakes, and other tips for successful direct marketing campaigns Big Data For News Publishers | 27 August 2015

3 rules, 15 mistakes, and other tips for successful direct marketing campaigns

Those working on direct marketing campaigns should understand how best to utilise the postal service, monitor components being used to create mailings, and conduct spot checks for accuracy and quality. By Greg Bright ... More



Ideas Blog Gannett Wisconsin connects regional businesses, prospective employees 27 August 2015

Gannett Wisconsin connects regional businesses, prospective employees

Gannett Wisconsin Media used the power of its 10 newspapers for “State of Opportunity,” an in-depth print series on workforce opportunities followed by 80% of readers surveyed. By Jim Fitzhenry and Melissa Olson ... More

Media Leaders Publishers welcome Periscope into social media mix 26 August 2015

Publishers welcome Periscope into social media mix

The newest communication app on the market is Periscope, which allows users to broadcast a live television feed and interact with viewers in real time – an opportunity news publishers need to explore. By Frida Boisen ... More

Ideas Blog Miami Herald grows audiences with growing number of niche smartphone apps 26 August 2015

Miami Herald grows audiences with growing number of niche smartphone apps

In 2009, The Miami Herald released its first smartphone app. Six years and 10 in-house apps later, the news media company uses the apps — most of which are sports related — to better relate to and grow its audience. By Jeremy C. Fox ... More

Tech Trends Fast forward to 2018: The future of micro payments 25 August 2015

Fast forward to 2018: The future of micro payments

Is it possible that in a future dominated by ad blockers, micro payments will finally be embraced by publishers and their readers? By Sajith Pai ...   More

Ideas Blog APN’s multi-media advertising bundles grow ad revenue, market share 25 August 2015

APN’s multi-media advertising bundles grow ad revenue, market share

Sometimes, simplicity is simply the better option. APN ARM found this to be so with its multi-media advertising offer. The news media company went from 260 sizing options to 18, resulting in a fourth-quarter revenue increase of A$0.5 million. By Amy Currie ...   More

Mobile Strategies Are in-car apps the next platform for news media companies? 24 August 2015

Are in-car apps the next platform for news media companies?

Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available. By David Murphy ...   More


Ideas Blog How salmon saved De Morgen 24 August 2015

How salmon saved De Morgen

When De Morgen realised it had lost its mojo, the news media company brought in a well-known designer, re-designed a multi-media product, and launched a branding campaign. That’s where the salmon came in. By Ward Cannaerts ...   More

Satisfying Audiences Why it’s difficult for media companies to measure audience satisfaction 23 August 2015

Why it’s difficult for media companies to measure audience satisfaction

Marketers seek to build brand loyalty through reader sentiment, but the emotional aspect of published content clouds measurement of their success. By Nicki Purcell ...   More

Ideas Blog SPH partners with skyline artist to tout multi-media advertising capabilities 23 August 2015

SPH partners with skyline artist to tout multi-media advertising capabilities

Singapore Press Holdings wanted to show potential advertisers the company’s multi-media possibilities. Its “See the Big Picture” event generated 80 million media impressions with only S$1.8 million worth of media dollars. By James Chua ...   More

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