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Sex sells ... sometimes Satisfying Audiences Blog | 30 March 2015

Sex sells ... sometimes

The Toronto Sun and the United Kingdom’s version, The Sun, bank on the scantily clad models who grace their pages. But broadsheet newspapers steer clear of sex despite its popularity. By Kevin Curnock ... More



Ideas Blog SCMP takes front page back 42 years to promote shopping center 30 March 2015

SCMP takes front page back 42 years to promote shopping center

As interest in one of Hong Kong’s premier shopping centers wained, the South China Morning Post put the advertiser on its front page, bringing back its history as a reminder to locals. By Annie Wong ... More

The Earl Blog News media companies: Stretch your imagination for mobility 29 March 2015

News media companies: Stretch your imagination for mobility

The recent INMA Mobile Summit revealed new benchmarks for mobile consumption, new metrics for success, and the cultural underpinnings of the modern media company — with mobile at the center. By Earl J. Wilkinson ... More

Ideas Blog Axel Springer e-commerce portfolio proves profitable 29 March 2015

Axel Springer e-commerce portfolio proves profitable

While not its core business, the e-commerce segment of Axel-Springer brought in EU€716 million in 2013. By Shelley Seale ... More

INMA 2015 World Congress
Conference Data to action in 5 steps 27 March 2015

Data to action in 5 steps

Data must be collected, stored, controlled, and analysed properly before it can be put to use in real-time action. By Brandon Tensley ...   More

Conference Panel agrees media alliances, consumer focus important for monetisation 27 March 2015

Panel agrees media alliances, consumer focus important for monetisation

The future of Big Data monetisation will likely require better cross-device tracking, a focus on the people who use mobile devices, and media alliances that share data. By Caroline Lees ...   More

Conference Decision making at News UK driven by data, customers 27 March 2015

Decision making at News UK driven by data, customers

Data without context is just data, but putting customers at the center of decision-making processes involving data helps provide value. By Brandon Tensley ...   More


Conference Data journalism ultimately about storytelling 27 March 2015

Data journalism ultimately about storytelling

Instead of letting Big Data overwhelm, journalists should hone in on details to find uncovered stories. By Caroline Lees ...   More

Conference Data should tell stories, stimulate interest 27 March 2015

Data should tell stories, stimulate interest

Big Data can be overwhleming and difficult to comprehend when simply presented as a collection of numbers. Finding a way to illustrate this information makes it much more appealing to people. By Brandon Tensley ...   More

Conference Though insightful, automated journalism unlikely to replace traditional journalism 27 March 2015

Though insightful, automated journalism unlikely to replace traditional journalism

Automated programmes can help organisations tell what their customers like based on behaviour in social media, but there are still uncertainties that rely on human judgment. By Caroline Lees ...   More

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