The emerging GenAI playbook for news media: Best practices from news publishers worldwide

What’s next for GenAI and media

Use cases optimising internal workflows

GenAI products that pay dividends

GenAI tools for the news industry

The Generative AI era

Generative AI burst on the scene with a bang about 18 months ago, scattering opportunities for increased efficiency and effectiveness across the news media industry. How can we take full advantage of these while safeguarding our reputations and building trust with our audience?


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Jeremy Caplan

Director of Teaching and Learning
CUNY's Newmark Graduate School of Journalism
United States

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Pieter de Jong

Customer Experience Project Manager
Mediahuis Noord
The Netherlands

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Carmen Heger

Head of Data Science
Süddeutsche Zeitung Digitale Medien

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Margnus Helgesen

UX Lead
Bergens Tidende, Schibsted Media

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Kasper Lindskow

Head of AI
JP/Politikens Hus

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Aviral Mathur

Head of Data and Analytics
HT Media

Alexandra Nicolae

Alexandra Nicolae

Senior Technical Product Owner, Generative AI
Axel Springer

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Mike Pletch

Managing Director of Product and UX
The Globe and Mail

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Fabian Rosekeit

Head of CRM and Growth
Medien Hub Bremen-Nordwest

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Nikita Roy

Knight Fellow
International Centre for Journalists

Siddhant Satsangi

Siddhant Satsangi

Head of Growth
Times Internet

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Florian Schiller

Managing Director
OVB Media

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Thorge Schramm

Senior Product Manager
Nordwest Media

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Zach Seward

Head of Newsroom AI
The New York Times
United States of America

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Nico Wilfer

Chief Product Officer
Frankfurter Allgemeine Zeitung


GenAI for making money

GenAI for optimising internal workflows

GenAI for serving readers and subscribers better

Which GenAI tools are truly useful?

Maintaining audience trust in the era of GenAI


Thursday, May 16

Module 1: What we learned by building GenAI products

Click here for more information on this module

Tuesday, May 21

Module 2: Harnessing GenAI to make internal workflows more efficient and effective

Click here for more information on this module

Thursday, May 23

Module 3: Powerful examples of GenAI to serve audiences better

Click here for more information on this module

Curated by

Sonali Verma

Sonali Verma

Generative AI Initiative Lead
International News Media Association (INMA)


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$495 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,290, which includes one free year of INMA membership




Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me