Agenda


Tuesday, November 10

Module 1: Market trends, strategies, what 2021 looks like

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

A strategic look at what’s next in advertising. We will look at the past and present of digital advertising. Where have we come from? What’s broken and needs fixing vs what should be dropped altogether. And what categories in (digital) advertising that promise growth in 2021.


Thursday, November 12

Module 2: Selling advertising in a changed market: best practices and case studies

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

News media need to move from simply selling “advertising space” to “media solutions.” How to become a news brand and advertising agency at the same time for your clients. Building long-term relationships with your advertisers:

  • How to sell your own media vs. Google and Facebook
  • Video advertising
  • Native advertising
  • How to sell beyond banners: the new solutions
  • How to sell first-party audience segments

Tuesday, November 17

Module 3: Data analytics in advertising

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

This third and last module, we take a look at data-infused advertising. How to utilise your reader data for your advertising business and is targeting really the holy grail?


Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

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Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me