After 8+ months of COVID-19, what does the next year start to look like? Where do we shift sales resources next as we make bets on rising accounts?
In this Master class, we will look at how publishers organise their sales team compensation when advertising sales moves to long-term relationships with advertisers and what skill sets are needed from your advertising team. Or is everything moving to self-service advertising where the client does everything themselves and there is no sales team?
After months of messaging focused on empathy and support, do we double down or evolve? In this Master Class, learn what the advertising playbook for 2021 looks like.
Market trends, strategies, and what 2021 looks like
The prognosis for next year, self-service advertising, new business models
Selling advertising in a changed market
Best practices: multi-channel products supporting ad sales, partnership models, native advertising
Data analytics in advertising
Targeting emotional context, selling first-party audience segments, leveraging subscription data for ad sales, the impact of third-party cookie demise
Job van den Berg
Data Strategy Director, DPG Media
Head of Business Intelligence
Dr. Augustine Fou
Marketing Science Consulting Group
Head of Programmatic
Stampen Media, Sweden
Head of Brand Solutions
The Hindu Group, India
Head Of News Media & Lifestyle
Sanoma Media Finland, Finland
Thomas Lue Lytzen
Head of Product Development & Insights
JP/Politikens Hus, Denmark
Regional Digital Director
USA Today Network/LOCALiQ, United States
VP Data & Insights (Growth & Advertising)
The New York Times, United States
VP Advertising Sales
Senior Marketing Analyst
NRC Media, The Netherlands
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time. Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Advertising executives and sales reps and those overseeing advertising strategy