INMA posts 2 conference summaries for members: E-Reading Congress and INMA World Congress

INMA has posted member-exclusive summaries of two recently completed conferences that looked at the media industry through different lenses.

The 2011 INMA World Congress in New York took a broad scope, challenging attendees to re-think their notions of transformation and innovation in the newsmedia industry worldwide.

The inaugural World E-Reading Congress in London kept a much tighter focus, with a close examination of how e-reading technologies are re-shaping the publishing world.

INMA offers two ways for members to view and consume these summaries:

• PDF: Click here to download curated PDF versions of either summary (good for printing).


• Web: Click here to read the summaries via the Web site via the Web site.

For its 81st annual conference, INMA drew more than 350 delegates from 45 countries. This executive summary reviews 20 thought-provoking presentations on such themes as re-invention of corporate culture, maximising resources, delivering content and advertising across platforms, willingness to innovate and take risks, and accelerating the evolution of the newspaper business. The PDF report, for the first time, includes video links to speakers.

As a first-time event, World E-Reading Congress 2011 in London brought together publishers, technology providers, and other participants best described as “futurologists.” This executive summary examines the future of e-reading devices such as tablets, including potential ways to monetise the technology and to maximise it for the benefit of both publishers and consumers.