INMA blogs aim to stake leadership roles on a range of topics important to news media companies worldwide. They are designed to share, educate, provoke, and inspire change – at the heart of what INMA and its network of members bring to the table of the news media industry.

big data Big Data For News Publishers

Big Data For News Publishers

This blog looks at how Big Data is used to bring more editorial relevancy, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data-oil into a gold mine of opportunities. Read More

marketing Bottom-Line Marketing

Bottom-Line Marketing

The “Bottom-Line Marketing” blog aims to bring together the principles behind marketing affecting news media companies. Our bloggers, most of whom have experience with packaged-goods companies, will aim to show how marketing — often under-utilised in the news industry — improves the bottom line (even a baby's bottom). Read More

conferences Conference Blog

Conference Blog

This Conference Blog chronicles INMA conferences and seminars. Some conferences includes full-on team blog coverage and others include summaries of the events. Read More

CULTURE Culture Change Blog

Culture Change

The urgent need to change the corporate culture at media companies to attract and retain platform-agile employees has spawned new initiatives and new methods to promote innovation and transformation. INMA's Culture Change blog captures best practices of media companies aiming to change their corporate culture — and the stories and lessons behind them. Read More

Digital Digital Insider

Digital Insider

Digging deep into what's hot, what's not and what's about to erupt in the evolving digital media landscape. Trending topics under scrutiny include distribution, discovery, engagement, technologies and revenue models. Read More

disruption Disruptive Innovation

Disruptive Innovation

The Disruptive Innovation blog aims to help the news media industry see the new opportunities we can create in our markets even as the world's information pipe expands to infinity. Read More

trends The Earl Blog

The Earl Blog

Connecting the dots for the global newsmedia industry is the mission of this blog written by Earl J. Wilkinson, executive director and CEO of INMA. In his interactions with INMA members globally, Earl is a trendspotter and leading advocate for cultural change, transformation, and innovation. Read More

case studies Ideas Blog

Ideas Blog

The Ideas Blog captures the practical discussions and case studies of news media company executives to grow revenue, audience, and brand. The blog is written by INMA members for INMA members. Read More

inma news INMA News Blog

INMA News Blog

The INMA News Blog keeps you up to date on all things INMA. Yes, we're a big and sometimes unwieldy global network and web site. So, consider this blog a pointer to new developments and updates from discussion forum conversations to conference developments to new releases. Read More

advertising Innovative Advertising Solutions

Innovative Advertising Solutions

The Innovative Advertising Solutions Blog looks at not only integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers: print, digital, package, and event sales; social media marketing services on behalf of advertisers; and behavioural targeting across a range of digital products. Read More

leadership Keynote Blog

Keynote Blog

The Keynote Blog shines a light on the top strategic issues facing the news media industry, marshaling the top thinkers to show us the way. This leadership blog is INMA's monthly “keynote presentation.” Read More

Leadership Media Leader

Media Leader

The Media Leader blog is INMA's answer to the need for honest, big picture, fearless leadership that needs to be happening in the news media industry. We work in exciting yet challenging times. Our bloggers are doing some of the most exciting work at some of the most cutting-edge companies. Here are their stories from the field. Read More

research Media Research

Media Research for Newsmedia

The mission of the Media Research Blog, written by the INMA Europe Research Committee, is to highlight research done by newsmedia companies as an activity that should guide strategic and tactical decisions. At INMA we believe research is more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms. Read More

mobile Mobile Strategies

Mobile Strategies

As news increasingly goes mobile, this blog's mission is to be the worldwide reference guide to growing and engaging news audiences via mobile devices and tablets; attracting mobile revenue via advertising, sponsorship, and subscriptions; and owning the market for mobile news. Read More

print Print Innovations

Print Innovations

Think all the movement and innovation within the media industry is focused on digital? Think again. INMA's Print Innovations blog taps into those most passionate about print within the industry to share strategies and best practices from the platform that is our foundation. Read More

content Satisfying Audiences

Satisfying Audiences

As newspapers transition to newsmedia companies, unlocking the commercial value of content across platforms among audience segments is crucial to our industry's success. This blog written by INMA members is dedicated to identifying the emerging linkages between content, audiences, and platforms. Read More

social media Social Media

Social Media

Drawing on experiences with other industries, the Social Media Blog at INMA aims to relate experiences in digital and social media marketing back to the practical world of news publishers aiming to transition to multi-media. Read More

sustainability Sustainability Matters

Sustainability Matters

As an industry we need to build resiliency not only to survive but to thrive. This blog will look at building resiliency through the lenses of sustainability. It will review common challenges, share best practices and provide practical ideas to implement and execute. Read More


Tech Trends

Media and technology have become intertwined in almost every possible way. INMA's Tech Trends blog explores how digital technology - from the Apple Watch to mobile apps to Bitcoin - is transforming the traditional news media business model, the resulting new opportunities, and the economics underlying them. Read More

video Video Innovations

Video Innovations

Our audience loves video. Within the news media industry, video strategy and innovation are moving fast — as it should be. The Video Innovations Blog follows video trends in and out of our industry, best practices, what's happening now, and what is likely to happen next. Read More

events INMA World Congress

INMA World Congress

The World Congress Blog is your up-to-the-minute guide — pre-conference, on-site, and post-conference — to INMA's premier event. Read More

Recent Posts

Yes, local news media companies can make money from digital ad targeting

Irish Times analytics team plans for paid content model, deciphers reader behaviour

3 things every media leader needs to do before the New Year

What role do outside vendors play in your media company’s data strategy?

Media companies should take their own advice when it comes to digital marketing

ABP helps advertiser broaden brand reach with radio selfie spin-off contest

Why print news still deserves the spotlight

Stampen uses new products, young employees to attract young audience

Does your news media company really know what “audience” means?

Sacramento Bee smartphone app expected to grow audience 10%

New INMA strategic report highlights global media innovators

Lessons on innovation, storytelling from Stanford’s

List management: Test and control groups for picking a winning campaign

5 reasons travel industry marketers are embracing bloggers

New York Times delivers virtual reality

Why Schibsted Tech Polska is winning in product development

The first step in dealing with ad-blocking? Better ads

4 steps to success in sourcing new revenues for news media companies

App users behave differently, so Toronto Star treats them differently

Print vs. digital content clash: A tale of two burning ends of a rope

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