INMA blogs aim to stake leadership roles on a range of topics important to news media companies worldwide. They are designed to share, educate, provoke,
and inspire change – at the heart of what INMA and its network of members bring to the table of the news media industry.
The Media Entrepreneur blog is written by Pit Gottschalk, managing director of content management at Axel Springer in Germany.
The blog is a platform to show, explain and evaluate new ideas to respond to the increasing challenges news media companies face today, providing
context to what is most important and deserves a closer look at.
The Naturally Novak blog is a personal blog by international media consultant Anette Novak. The blog's focus is on digital opportunities
for publishers, open innovation, storytelling, trust in the audience, and creating amazing experiences.
The mission of the Media Research Blog, written by the INMA Europe Research Committee, is to highlight research done by newsmedia companies as an activity that should guide strategic and tactical decisions.
At INMA we believe research is more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms.
The Out of the Box Blog features Kylie Davis' professional passions: vibrant, creative and entrepreneurial newspapers; giving oxygen to great journalism;
creating connected and engaged communities of readers and advertisers; and smashing down any barriers or closed mindedness that prevents the above.
As newspapers transition to newsmedia companies, unlocking the commercial value of content across platforms among audience segments is crucial to our
industry's success. This blog written by INMA members is dedicated to identifying the emerging linkages between content, audiences, and platforms.
Audiencentricity offers ideas and observations on media, business & technology trends from DTI's global team. The blog explores audience-centric newsmedia
strategies: new ways to grow audiences and revenues. Read More
Connecting the dots for the global newsmedia industry is the mission of this blog written by Earl J. Wilkinson, executive director and CEO of INMA.
In his interactions with INMA members globally, Earl is a trendspotter and leading advocate for cultural change, transformation, and innovation.
The Innovative Advertising Solutions Blog looks at not only integrated advertising sales for newsmedia companies but the full spectrum of agency-level
marketing solutions for advertisers: print, digital, package, and event sales; social media marketing services on behalf of advertisers; and behavioural targeting
across a range of digital products. Read More
The “Bottom-Line Marketing” blog aims to bring together the principles behind marketing affecting news media companies.
Our bloggers, most of whom have experience with packaged-goods companies, will aim to show how marketing — often under-utilised in the news
industry — improves the bottom line (even a baby's bottom). Read More
As news increasingly goes mobile, this blog’s mission is to be the worldwide reference guide to growing and engaging news audiences via mobile devices and tablets; attracting mobile revenue via advertising, sponsorship, and subscriptions; and owning the market for mobile news.
The INMA News Blog keeps you up to date on all things INMA. Yes, we’re a big and sometimes unwieldy global network and web site. So, consider this blog a pointer to new developments and updates from discussion forum conversations to conference developments to new releases. Read More
The World Congress Blog is your up-to-the-minute guide – pre-conference, on-site, and post-conference – to INMA's premier event.
The Ideas Blog captures the practical discussions and case studies of news media company executives to grow revenue, audience, and brand. The
blog is written by INMA members for INMA members.
The Keynote Blog shines a light on the top strategic issues facing the news media industry, marshaling the top thinkers to show us the way. This leadership blog is INMA's monthly “keynote presentation.”
Drawing on experiences with other industries, the Social Media Blog at INMA aims to relate experiences in digital and social media marketing back
to the practical world of news publishers aiming to transition to multi-media. Read More
The Mind The Gap blog focuses on the impact of technology on content producing companies and how technology can accelerate organisational change, grow advertising revenue, and improve audience retention.
The Disruptive Innovation blog aims to help the news media industry see the new opportunities we can create in our markets even as the world’s information pipe expands to infinity.
As an industry we need to build resiliency not only to survive but to thrive. This blog will look at building resiliency through the lenses of sustainability. It will review common challenges, share best practices and provide practical ideas to implement and execute.
This blog looks at how Big Data is used to bring more editorial relevancy, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data-oil into a gold mine of opportunities.
The urgent need to change the corporate culture at media companies to attract and retain platform-agile employees has spawned new initiatives and new methods to promote innovation and transformation. INMA's Culture Change blog captures best practices of media companies aiming to change their corporate culture – and the stories and lessons behind them.