INMA blogs aim to stake leadership roles on a range of topics important to newsmedia companies worldwide. They are designed to share, educate, provoke, and inspire change – at the heart of what INMA and its network of members bring to the table of the newsmedia industry.
The Out of the Box Blog features Kylie Davis' professional passions: vibrant, creative and entrepreneurial newspapers; giving oxygen to great journalism; creating connected and engaged communities of readers and advertisers; and smashing down any barriers or closed mindedness that prevents the above. Read More
As newspapers transition to newsmedia companies, unlocking the commercial value of content across platforms among audience segments is crucial to our industry's success. This blog written by INMA members is dedicated to identifying the emerging linkages between content, audiences, and platforms. Read More
Audiencentricity offers ideas and observations on media, business & technology trends from DTI's global team. The blog explores audience-centric newsmedia strategies: new ways to grow audiences and revenues. Read More
Connecting the dots for the global newsmedia industry is the mission of this blog written by Earl J. Wilkinson, executive director and CEO of INMA. In his interactions with INMA members globally, Earl is a trendspotter and leading advocate for cultural change, transformation, and innovation. Read More
Integrating advertising sales across platforms is the premier model for newsmedia companies to grow and sustain revenue at maximum efficiency. Yet the transition to this model is fraught with cultural, organisational, and management pitfalls. In this “Integrated Advertising Sales”, we aim to provide insights into the total audience model for advertising sales and inject digital fluency into the advertising departments of newspapers transitioning to becoming newsmedia companies. Read More
The “Bottom-Line Marketing” blog aims to bring together the principles behind marketing with the real-world experiences of newspapers transitioning to newsmedia companies. Our bloggers are some of the leading marketers at the world’s leading newsmedia companies today, most with experiences with packaged goods and brands such as McDonald's and Disney. They will aim to show how marketing — often under-utilised in the news industry — improves the bottom line (even a baby's bottom). Read More
As news increasingly goes mobile, this blog’s mission is to be the worldwide reference guide to growing and engaging news audiences via mobile devices and tablets; attracting mobile revenue via advertising, sponsorship, and subscriptions; and owning the market for mobile news. Read More
The mission of the Media Research Blog is to highlight research done by newsmedia companies as an activity that should guide strategic and tactical decisions. At INMA we believe research is more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms. To put it bluntly, we hope to inspire media researchers worldwide with this blog put together by the INMA Europe Research Committee. Read More
The World Congress Blog is your up-to-the-minute guide – pre-conference, on-site, and post-conference – to INMA's premier event. Read More
The INMA News Blog keeps you up to date on all things INMA. Yes, we’re a big and sometimes unwieldy global network and web site. So, consider this blog a pointer to new developments and updates from discussion forum conversations to conference developments to new releases. Read More
La misión del Blog INMA en Español es la de señalar, a aquellos ejecutivos de la industria de las noticias que prefieren el idioma español, el contenido más relevante de INMA.org. Leer Más
3 ways to join INMA: register for an e-newsletter and headlines, become an individual member, or sign up for a corporate membership (unlimited employees) Sign up now