blogs

INMA blogs aim to stake leadership roles on a range of topics important to news media companies worldwide. They are designed to share, educate, provoke, and inspire change – at the heart of what INMA and its network of members bring to the table of the news media industry.

entrepreneurial Media Entrepreneur

Media Entrepreneur

The Media Entrepreneur blog is written by Pit Gottschalk, managing director of content management at Axel Springer in Germany. The blog is a platform to show, explain and evaluate new ideas to respond to the increasing challenges news media companies face today, providing context to what is most important and deserves a closer look at. Read More

editorial Naturally Novak

Naturally Novak

The Naturally Novak blog is a personal blog by international media consultant Anette Novak. The blog's focus is on digital opportunities for publishers, open innovation, storytelling, trust in the audience, and creating amazing experiences. Read More

research Media Research

Media Research for Newsmedia

The mission of the Media Research Blog, written by the INMA Europe Research Committee, is to highlight research done by newsmedia companies as an activity that should guide strategic and tactical decisions. At INMA we believe research is more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms. Read More

management Out of the Box

Out of the Box

The Out of the Box Blog features Kylie Davis' professional passions: vibrant, creative and entrepreneurial newspapers; giving oxygen to great journalism; creating connected and engaged communities of readers and advertisers; and smashing down any barriers or closed mindedness that prevents the above. Read More

content Satisfying Audiences

Satisfying Audiences

As newspapers transition to newsmedia companies, unlocking the commercial value of content across platforms among audience segments is crucial to our industry's success. This blog written by INMA members is dedicated to identifying the emerging linkages between content, audiences, and platforms. Read More

audience Audiencentricity

Audiencentricity

Audiencentricity offers ideas and observations on media, business & technology trends from DTI's global team. The blog explores audience-centric newsmedia strategies: new ways to grow audiences and revenues. Read More

trends The Earl Blog

The Earl Blog

Connecting the dots for the global newsmedia industry is the mission of this blog written by Earl J. Wilkinson, executive director and CEO of INMA. In his interactions with INMA members globally, Earl is a trendspotter and leading advocate for cultural change, transformation, and innovation. Read More

advertising Innovative Advertising Solutions

Innovative Advertising Solutions

The Innovative Advertising Solutions Blog looks at not only integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers: print, digital, package, and event sales; social media marketing services on behalf of advertisers; and behavioural targeting across a range of digital products. Read More

marketing Bottom-Line Marketing

Bottom-Line Marketing

The “Bottom-Line Marketing” blog aims to bring together the principles behind marketing affecting news media companies. Our bloggers, most of whom have experience with packaged-goods companies, will aim to show how marketing — often under-utilised in the news industry — improves the bottom line (even a baby's bottom). Read More

mobile Mobile and Tablets

Mobile and Tablets

As news increasingly goes mobile, this blog’s mission is to be the worldwide reference guide to growing and engaging news audiences via mobile devices and tablets; attracting mobile revenue via advertising, sponsorship, and subscriptions; and owning the market for mobile news. Read More

inma news INMA News Blog

INMA News Blog

The INMA News Blog keeps you up to date on all things INMA. Yes, we’re a big and sometimes unwieldy global network and web site. So, consider this blog a pointer to new developments and updates from discussion forum conversations to conference developments to new releases. Read More

events INMA World Congress

INMA World Congress

The World Congress Blog is your up-to-the-minute guide – pre-conference, on-site, and post-conference – to INMA's premier event. Read More

case studies Ideas Blog

Ideas Blog

The Ideas Blog captures the practical discussions and case studies of news media company executives to grow revenue, audience, and brand. The blog is written by INMA members for INMA members. Read More

leadership Keynote Blog

Keynote Blog

The Keynote Blog shines a light on the top strategic issues facing the news media industry, marshaling the top thinkers to show us the way. This leadership blog is INMA's monthly “keynote presentation.” Read More

social media Social Media

Social Media

Drawing on experiences with other industries, the Social Media Blog at INMA aims to relate experiences in digital and social media marketing back to the practical world of news publishers aiming to transition to multi-media. Read More

technology Mind The Gap

Mind The Gap

The Mind The Gap blog focuses on the impact of technology on content producing companies and how technology can accelerate organisational change, grow advertising revenue, and improve audience retention. Read More

disruption Disruptive Innovation

Disruptive Innovation

The Disruptive Innovation blog aims to help the news media industry see the new opportunities we can create in our markets even as the world’s information pipe expands to infinity. Read More

sustainability Sustainability Matters

Sustainability Matters

As an industry we need to build resiliency not only to survive but to thrive. This blog will look at building resiliency through the lenses of sustainability. It will review common challenges, share best practices and provide practical ideas to implement and execute. Read More

big data Big Data For News Publishers

Big Data For News Publishers

This blog looks at how Big Data is used to bring more editorial relevancy, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data-oil into a gold mine of opportunities. Read More

CULTURE Culture Change Blog

Culture Change

The urgent need to change the corporate culture at media companies to attract and retain platform-agile employees has spawned new initiatives and new methods to promote innovation and transformation. INMA's Culture Change blog captures best practices of media companies aiming to change their corporate culture – and the stories and lessons behind them. Read More



Recent Posts

The new normal among Canadian media brands: innovation


Predict much? Deloitte technology specialist looks into his crystal ball at INMA World Congress


Research proves media brands must supplement — not supplant — print with digital for advertising mix


How media companies can reclaim recruitment services market


Lead with every audience data tool in the kit, successful advertising campaigns will follow


Het Belang van Limburg’s community-focused initiatives build on “the Limburg feeling”


Content recommendations shouldn’t be an audience engagement afterthought


What news publishers can learn from BuzzFeed


3 strategies for navigating the mobile advertising maze


Coupon clippers still a force to be reckoned with


Super-abundance of mobile advertising opportunities await media companies


Axel Springer’s takeaways from Silicon Valley? Transformation must center on technology, interdisciplinary cooperation


Embrace the bold and diminish inch-by-inch change


How to use survey data to prove the ROI for your media brand


An old equation for a new time: Content + network = relevance


Blog turned live feed is Verlag Dierichs’ answer to social media “news”


What does the man who helped create the first Apple mouse have to say about media innovation?


ZEE rolls out two mind-stimulating events, boosting its brand image


Lessons from grumpy cats and BuzzFeed about digital storytelling


Winnipeg Free Press partners with health authority on niche print product, brings in new revenue


Join INMA Today
 
Upcoming Events
May
11
INMA World Congress
San Francisco, United States
11-13 May 2014
Jun
19
Séminaire de la Presse Francophone
Paris, France
19-20 June 2014
Aug
21
INMA South Asia Conference
New Delhi, India
21-22 August 2014
Aug
27
INMA Congreso Latinoamericano
Panama, Panama
27-29 August 2014
Oct
01
INMA Seminário Internacional - Brasil
São Paulo, Brazil
01-02 October 2014
Oct
06
INMA Revenue Diversification Summit
Denver, United States
06-07 October 2014
Oct
08
INMA European News Media Conference
Tallinn, Estonia
08-10 October 2014

More Events

Member Profiles

  • Momenur Siddiquee
    Bangladesh


  • Etienne Maccario
    Hong Kong


  • Rickard Öhrn
    Sweden



  • Tomas Niklasson
    Sweden


  • Chuck Blevins
    USA


  • Damian Eales
    Australia



http://www.vipplazasellvip.comhttp://www.vipplazaselljapan.comhttp://www.sellplazas.comhttp://www.sellplazajp.comhttp://www.sellplazasjp.com
©2014 INMA | Home | About | Contact | RSS | Privacy | Link to INMA | Sitemap

Site by Drawbackwards