blogs

INMA blogs aim to stake leadership roles on a range of topics important to news media companies worldwide. They are designed to share, educate, provoke, and inspire change – at the heart of what INMA and its network of members bring to the table of the news media industry.

audience Audiencentricity

Ahead Of The Curve

Ideas and observations on media, business, and technology trends from NEWSCYCLE's global team. Read More

big data Big Data For News Publishers

Big Data For News Publishers

This blog looks at how Big Data is used to bring more editorial relevancy, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data-oil into a gold mine of opportunities. Read More

marketing Bottom-Line Marketing

Bottom-Line Marketing

The “Bottom-Line Marketing” blog aims to bring together the principles behind marketing affecting news media companies. Our bloggers, most of whom have experience with packaged-goods companies, will aim to show how marketing — often under-utilised in the news industry — improves the bottom line (even a baby's bottom). Read More

conferences Conference Blog

Conference Blog

This Conference Blog chronicles INMA conferences and seminars. Some conferences includes full-on team blog coverage and others include summaries of the events. Read More

CULTURE Culture Change Blog

Culture Change

The urgent need to change the corporate culture at media companies to attract and retain platform-agile employees has spawned new initiatives and new methods to promote innovation and transformation. INMA's Culture Change blog captures best practices of media companies aiming to change their corporate culture — and the stories and lessons behind them. Read More

disruption Disruptive Innovation

Disruptive Innovation

The Disruptive Innovation blog aims to help the news media industry see the new opportunities we can create in our markets even as the world's information pipe expands to infinity. Read More

trends The Earl Blog

The Earl Blog

Connecting the dots for the global newsmedia industry is the mission of this blog written by Earl J. Wilkinson, executive director and CEO of INMA. In his interactions with INMA members globally, Earl is a trendspotter and leading advocate for cultural change, transformation, and innovation. Read More

case studies Ideas Blog

Ideas Blog

The Ideas Blog captures the practical discussions and case studies of news media company executives to grow revenue, audience, and brand. The blog is written by INMA members for INMA members. Read More

inma news INMA News Blog

INMA News Blog

The INMA News Blog keeps you up to date on all things INMA. Yes, we're a big and sometimes unwieldy global network and web site. So, consider this blog a pointer to new developments and updates from discussion forum conversations to conference developments to new releases. Read More

advertising Innovative Advertising Solutions

Innovative Advertising Solutions

The Innovative Advertising Solutions Blog looks at not only integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers: print, digital, package, and event sales; social media marketing services on behalf of advertisers; and behavioural targeting across a range of digital products. Read More

leadership Keynote Blog

Keynote Blog

The Keynote Blog shines a light on the top strategic issues facing the news media industry, marshaling the top thinkers to show us the way. This leadership blog is INMA's monthly “keynote presentation.” Read More

entrepreneurial Media Entrepreneur

Media Entrepreneur

The Media Entrepreneur blog is written by Pit Gottschalk, managing director of content management at Axel Springer in Germany. The blog is a platform to show, explain and evaluate new ideas to respond to the increasing challenges news media companies face today, providing context to what is most important and deserves a closer look at. Read More

research Media Research

Media Research for Newsmedia

The mission of the Media Research Blog, written by the INMA Europe Research Committee, is to highlight research done by newsmedia companies as an activity that should guide strategic and tactical decisions. At INMA we believe research is more vital than ever in understanding the complex calculus of audiences, advertising, and media platforms. Read More

mobile Mobile and Tablets

Mobile + Tablets

As news increasingly goes mobile, this blog's mission is to be the worldwide reference guide to growing and engaging news audiences via mobile devices and tablets; attracting mobile revenue via advertising, sponsorship, and subscriptions; and owning the market for mobile news. Read More

editorial Naturally Novak

Naturally Novak

The Naturally Novak blog is a personal blog by international media consultant Anette Novak. The blog's focus is on digital opportunities for publishers, open innovation, storytelling, trust in the audience, and creating amazing experiences. Read More

management Out of the Box

Out of the Box

The Out of the Box Blog features Kylie Davis' professional passions: vibrant, creative and entrepreneurial newspapers; giving oxygen to great journalism; creating connected and engaged communities of readers and advertisers; and smashing down any barriers or closed mindedness that prevents the above. Read More

print Print Innovations

Print Innovations

Think all the movement and innovation within the media industry is focused on digital? Think again. INMA's Print Innovations blog taps into those most passionate about print within the industry to share strategies and best practices from the platform that is our foundation. Read More

content Satisfying Audiences

Satisfying Audiences

As newspapers transition to newsmedia companies, unlocking the commercial value of content across platforms among audience segments is crucial to our industry's success. This blog written by INMA members is dedicated to identifying the emerging linkages between content, audiences, and platforms. Read More

social media Social Media

Social Media

Drawing on experiences with other industries, the Social Media Blog at INMA aims to relate experiences in digital and social media marketing back to the practical world of news publishers aiming to transition to multi-media. Read More

sustainability Sustainability Matters

Sustainability Matters

As an industry we need to build resiliency not only to survive but to thrive. This blog will look at building resiliency through the lenses of sustainability. It will review common challenges, share best practices and provide practical ideas to implement and execute. Read More

events INMA World Congress

INMA World Congress

The World Congress Blog is your up-to-the-minute guide — pre-conference, on-site, and post-conference — to INMA's premier event. Read More



Recent Posts

McClatchy launches customer data center, provides advertisers with audience information


Dallas Morning News sports app offers differentiation within market


Beyond the expected: 6 unique advertising ideas


Behind the scenes of Toronto Star’s C$10 million niche print business


The argument against integration in newsrooms


Schibsted shares 4 key lessons from its private programmatic marketplace


Social selling: truth or myth?


Danish Publisher Network leverages audience data for programmatic revenue


Attention legacy media: It’s not about us anymore


Media opportunities increase as technology makes us even more connected


Cox Media Group revamps digital strategy, starts with Atlanta Journal-Constitution


How Google sees its role in programmatic advertising partnerships with local media


Backing off to see what it takes to reach overly connected consumers


Real-time news equals relevance, and relevance equals quality


Educating the next generation of sustainable media managers


News media companies need to act now on digital for long-term revenue strategy


Thinking bigger than native advertising


The state of paid content: For free, for a fee, or somewhere in between


News media fail, social media score in Scottish referendum


Print + social media = #winner


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