Newspaper Industry Conference Reports
The following represents 171 executive summaries of newspaper industry conferences
written by INMA volunteers and staff since 1995, listed chronologically.
Date Of Event: 2-3 April 2008 · Location: Macau, China ·
Words: 2693
Ifra’s Publish Asia 2008 event examined the pitfalls and potential of the 21st century’s new communication channels, including how a renewed focus on the needs of the customer can buoy a newspaper, the development of deeper insights into the audience’s make-up and characteristics, and strategies to reach audiences through new media platforms, among other subjects.
Date Of Event: 31 March-2 April 2008 · Location: New York, USA ·
Words: 5656
Industry leaders gathered at the Advertising Research Federation annual conference to discuss the demands of advertising and marketing in 2008, and analyse the issues facing marketers in the current environment and the strategies and tactics necessary to survive in it.
Date Of Event: 13-14 March 2008 · Location: Budapest, Hungary ·
Words: 2734
The World Association of Newspapers' (WAN) 18th World Newspaper Advertising Conference and Expo featured speakers and attendees from all over the world, discussing the best practices and strategies to navigate the opportunities and threats facing newspapers in today’s digital world.
Date Of Event: 24-27 February 2008 · Location: Orlando, USA ·
Words: 3153
The Newspaper Association of America (NAA) 2008 Marketing Conference focused on best practices in the United States and Canada to grow circulation, audience, and advertising.
Date Of Event: 31 Jan.-1 Feb. 2008 · Location: Palm Springs, USA ·
Words: 3560
The INMA Summit on Audience Development featured speakers discussing the evolution of newspaper circulation departments, how newspapers are rebranding themselves for new audiences, and how the move to digital will impact the print product.
Date Of Event: 24-25 January 2008 · Location: London, United Kingdom ·
Words: 4034
The INMA Internet Advertising Summit brought together newspaper and media innovators looking at the latest techniques, formats, pricing strategies, and metrics behind web-based advertising. The summit also looked in-depth into how internet advertising works technically, in pricing, in business models, and more.
Date Of Event: 14-15 November 2007 · Location: New Delhi, India ·
Words: 3658
Titled “Building Market Cap In the Newspaper Enterprise,” the INMA South Asia Conference included presentations from the chief executive officers of three of India’s largest newspapers, as well as top executives from the leading private equity firm investing in newspapers, advertisers, media planners, and packaged-goods marketers. The conference also featured presentations from The Times of London and an INMA overview of global trends in newspaper publishing.
Date Of Event: 8-9 November 2007 · Location: Dublin, Ireland ·
Words: 3416
Ifra's 15th annual Beyond the Printed Word Conference in Dublin, Ireland brought together executives from around the world to discuss how newspapers can connect to audiences and advertisers through modern digital technologies and trends.
Date Of Event: 18-19 October 2007 · Location: Amsterdam, the Netherlands ·
Words: 2674
At the WAN 10th World Editor and Marketeer Conference, speakers from around the world shared their insights on the changing nature of news media and print's role in this evolution.
Date Of Event: 18-19 October 2007 · Location: Dallas, Texas ·
Words: 9679
INMA's 2007 Marketing and Promotions Conference explored the newspaper industry's challenges in reaching out to and connecting with consumers and how innovative newspaper companies are overcoming them.
Date Of Event: 12-16 October 2007 · Location: Miami, USA ·
Words: 1714
Presentations at the Inter-American Press Association's 63rd General Assembly touched on a number of subject important to the newspaper industry, among them changes in newsroom culture and evolving company business models.
Date Of Event: 27-28 September 2007 · Location: Warsaw, Poland ·
Words: 1922
At INMA/Ifra Classified Advertising and Web 2.0 seminars in Warsaw, Poland, attendees learned the latest strategies on dealing with the increasingly competitive classifieds market and on taking advantage of the latest online developments.
Date Of Event: 6-7,10-11,13-14 September · Location: Buenos Aires, Argentina; Sao Paulo, Brasil; Panama City, Panama ·
Words: 3575
INMA tuvo tres seminarios en Latinoamérica en Septiembre del 2007. Estos seminarios atrajeron a ejecutivos de toda la región para discutir los problemas que hoy en dia enfrenta la industria.
Date Of Event: 6-7,10-11,13-14 September · Location: Buenos Aires, Argentina; Sao Paulo, Brasil; Panama City, Panama ·
Words: 2838
INMA held three conferences in Latin America in September 2007. These seminars brought newspaper executives together from across the region to discuss the issues facing the industry today.
Date Of Event: 4-6 September 2007 · Location: Chennai, India ·
Words: 3145
A global roster of speakers brought the lessons they have learned to India at the annual Ifra India conference and expo. Presentations covered a number of subjects, including multi-media strategies, capturing younger readers, and advertising sales methodologies.
Date Of Event: 7-8 August 2007 · Location: Melbourne, Australia ·
Words: 2449
At PANPA's 38th annual conference and exposition, attendees from across the region examined a wide range of topics relevant to today's newspaper industry.
Date Of Event: 3-6 June 2007 · Location: Cape Town, South Africa ·
Words: 2577
Creating a strategic framework for transforming newspapers into multi-media companies, new research on print and online reading experiences, understanding citizen journalism and its young consumers, as well as Süddeutsche Zeitung’s move into line extensions, El Tiempo’s database innovations, and the explosive growth of South Africa’s Daily Sun were among the key presentations at the 60th Annual WAN World Newspaper Congress in Cape Town.
Date Of Event: 8 May 2007 · Location: Amsterdam, The Netherlands ·
Words: 1592
Video strategies for newspapers were the subject of Ifra's Digital Trend Day, held in Amsterdam, the Netherlands on 8 May 2007. Presentations covered online models, content, distribution, advertising, and other subjects.
Date Of Event: 25-27 April 2007 · Location: Paris, France ·
Words: 5672 ·
Images: 9
Newspaper companies have unique value in the emerging media universe and can leverage revenue and profits by focusing strategic energies on brand, content, total audience, change, and new business models. These were the key themes at the 77th Annual INMA World Congress in Paris April 25-27.
Date Of Event: 20-24 April 2007 · Location: Orlando, USA ·
Words: 1365
At the Newspaper Association of America's NEXPO '07, held in Orlando, Florida, USA on April 20-24, the agenda featured educational and technical sessions among other subjects.
Date Of Event: 18-20 April 2007 · Location: Marbella, Spain ·
Words: 2312
La Asociación Española de Editoriales de Publicaciones Periódicas (AEEPP) held its Press Editors’ National Conference in Marbella, Spain on 18-20 April 2007. Key topics covered were the new media environment, building an audience of young readers online, the opportunities inherent in mobile telephony, and examining how readers consumer the print newspaper.
Date Of Event: 27-28 March 2007 · Location: Manila, Philippines ·
Words: 2398
The theme of Ifra's Publish Asia conference in Manila, Philippines was “Reinventing for Today’s Business, Creating for Tomorrow’s Challenges.” Speakers and attendees from across the region and the world discussed topics ranging from changes in the newspaper industry, examining their implications, and exploring how publishers can best respond to them.
Date Of Event: 25-28 March 2007 · Location: Washington, D.C., USA ·
Words: 2534
The World Association of Newspaper's 7th World Young Reader Conference and Expo featured speakers from the world presenting on the latest strategies and tactics newspapers are using to attract younger audiences and turn them into life-long newspaper readers.
Date Of Event: 16-19 March 2007 · Location: Cartagena, Colombia ·
Words: 1227
The mid-year conference of the Inter-American Press Association featured speakers discussing press freedom issues and the particular challenges facing newspapers as they expand online.
Date Of Event: 8-9 March 2007 · Location: Oslo, Norway ·
Words: 1973
The World Association of Newspapers's (WAN) Digital Winners — Mobile Strategies for Newspapers brought together speakers and attendess from around Europe to discuss the best strategies and tactics to reach consumers through online and mobile telephones.
Date Of Event: 8-9 March 2007 · Location: San Diego, USA ·
Words: 2331
INMA's 8th annual Circulation Summit gathered speakers and attendees from around the world to share best practices in the acquistion and retention of newspaper readers.
Date Of Event: 1-2 March 2007 · Location: Munich, Germany ·
Words: 1805
Attendees gathered in Munich, Germany to discuss the latest developments in newspapers from a number of European countries.
Date Of Event: 22-23 February 2007 · Location: Zurich, Switzerland ·
Words: 2014
The World Association of Newspapers' World Newsppaer Advertising Conference and Expo focused on the techniques newspaper organisations had developed to build market share and revenues in a competitive, modern marketplace.
Date Of Event: 1-2 February 2007 · Location: Copenhagen, Denmark ·
Words: 2471
The power of free newspaper business models in carving out audience-building distribution niches and leveraging these new audiences for advertisers were the key topics at the INMA workshop titled “Does Price Matter? Positioning Free and Paid Newspaper Models” in Copenhagen.
Date Of Event: 28-31 January 2007 · Location: Las Vegas, Nevada, USA ·
Words: 2326
The 2007 Newspaper Association of America (NAA) Marketing Conference in Las Vegas examined newspapers' value propositions, segmentation, advertising effectiveness, free newspapers, and audience development among other topics.
Date Of Event: 23-24 November 2006 · Location: Madrid, Spain ·
Words: 2271
The World Association of Newspaper’s (WAN) 9th Editor and Marketeer Conference and Expo explored a range of issuess facing the newspaper industry, including free dailies, brand extension, multi-media initiatives, new revenue sources, and discussed the pitfalls in newspaper marketing among others.
Date Of Event: 9-10 November 2006 · Location: Vienna, Austria ·
Words: 2639
Ifra's 14th annual Beyond the Printed Word conference drew newspaper executives from around the world to hear speakers present on pioneering new approaches for web sites.
Date Of Event: 5-6 October 2006 · Location: Atlanta, Georgia, USA ·
Words: 2334
Marketing and promotion managers from the United States and Canada gathered to learn practical approaches to growing traditional and non-traditional aspects of the newspaper business.
Date Of Event: 20-22 September 2006 · Location: Barcelona, Spain ·
Words: 2493
Through case studies, briefings, and seminars, attendees at INMA's 35th Annual European Conference learned about the challenges facing newspapers today in a new world of consumerism and technology.
Date Of Event: 28-30 August 2006 · Location: Gold Coast, Australia ·
Words: 2094
At the 37th Annual Pacific Area Newspaper Publishers Associaiton conference, delegates from across the South Pacific gathered to learn the latest issues facing newspapers in editorial, marketing, and technology.
Date Of Event: 19-20 June 2006 · Location: New York, USA ·
Words: 2341
Among the topics explored at this seminar were establishing alternative publishing models, growing the newspaper through new products, a strategic evaluation of a product portfolio, and applying broadcaster lessons to newspaper product strategies.
Date Of Event: 4-7 June 2006 · Location: Moscow, Russia ·
Words: 2760
Attendees at WAN's World Newspaper Congress and Editors Forum in Moscow, Russia heard presentations on a wide variety of issues facing the modern newspaper industry, inclduing format change, online developments, and weekend editiosn, among others.
Date Of Event: 9 May 2006 · Location: Amsterdam, The Netherlands ·
Words: 1810
INMA and Ifra's conference in Amsterdam took an in-depth look at the digital future mobile telephones offer newspapers, including new ways to interest and engage customers, new services, and the business models behind these initiatives.
Date Of Event: 5-7 April 2006 · Location: Chicago, USA ·
Words: 5825 ·
Images: 6
The 76th Annual INMA World Congress in Chicago featured a diverse range of presentations on digital media, free newspapers, editorial and marketing innovations, and perspectives from outside the industry, among other topics.
Date Of Event: 3-4 April 2006 · Location: Sydney, Australia ·
Words: 1373
At PANPA's 2006 Newspaper Advertising Forum in Sydney, Australia, attendees heard the latest trends in boosting newspapers' advertising and revenues from a range of local and international speakers.
Date Of Event: 2-4 April 2006 · Location: Chicago, USA ·
Words: 3523
The NAA Annual Convention, attended by U.S. newspaper publishers, looked at the advantages and disadvantages offerered to advertisers, re-shaping the newspaper organisation for a multi-media future, the value of newspapers, segmenting the newspaper audience, and circulation strategies.
Date Of Event: 20-22 March 2006 · Location: New York City, USA ·
Words: 4059
The Advertising Research Foundation's 52nd Annual convention and boutique expo featured an agenda addressing the rise of new media, the challenges for traditional marketing media, the use of online panels, and the need to more effectively engage consumers in a fragmented media environment.
Date Of Event: 23-24 February 2006 · Location: Paris, France ·
Words: 2059
The World Association of Newspapers' World Newspaper Advertising Conference looked at finding new revenues for newspapers online, packaging multiple print products into advertising sales, exploring new advertising pricing models, and the development of online advertising revenues.
Date Of Event: 19-22 February 2006 · Location: Orlando, USA ·
Words: 2526
The 2006 Newspaper Association of America (NAA) Marketing Conference in Orlando explored how to prepare for a circulation audit, the newspaper advantages with advertising, how to reach a Spanish-language audience, promoting newspaper web sites, and identifying the newspaper's impact on advertising customers.
Date Of Event: 16-17 February 2006 · Location: Frankfurt, Germany ·
Words: 2909
The INMA and ZMG seminar in Frankfurt looked at newspaper innovations such as format change and free newspapers, particularly how they might influence the German market. In addition to strategic presentations, case studies were heard from Zeitungsgruppe Köln in Germany, 20 Cent in Germany, Welt Kompakt in Germany, Dagens Nyheter in Sweden, 24 sata in Croatia, and Basler Zeitung in Switzerland.
Date Of Event: 9 February 2006 · Location: Brussels, Belgium ·
Words: 2138
The INMA/Ifra Branding Seminar looked at applying brand management practices to the newspaper, branding strategies that can impact classified advertising, quantifying the newspaper brand, changing the newspaper's brand image, and how brands can impact the relationship with readers.
Date Of Event: 26-27 January 2006 · Location: Scottsdale, Arizona, USA ·
Words: 2383
The 7th Annual INMA Circulation Summit in Scottsdale focused on the investment community's perception of online brand expansion, reader retention programmes at the Chicago Tribune and The Globe and Mail in Canada, a broadsheet-to-compact format change case study, and podcasting and videocasting to expand audience.
Date Of Event: 17-18 November 2005 · Location: Athens, Greece ·
Words: 2022
The 2005 WAN World Editor and Marketeer Conference in Athens included a case study presentation by Greece's Sports.gr on multi-media applications, the St. Petersburg Times' circulation strategies, the Wall Street Journal's new compact editions and online applications, customer relationship management with Northcliffe Newspapers, and the launch of the new Croatian newspaper, 24sata.
Date Of Event: 10-11 November 2005 · Location: Madrid, Spain ·
Words: 2108
Ifra’s Beyond the Printed Word conference on digital publishing in Madrid examined how to add blogs to the newspaper product portfolio, how the Guardian is developing successful online products, how CanWest is pairing online and print to build classified advertising, El Mundo's successful online enterprise, pairing television and video with the newspaper in Sweden, and how magazines are incorporating digital editions.
Date Of Event: 20-22 October 2005 · Location: Manaus, Brasil ·
Words: 2169
The 12th annual INMA Latin America Conference in Manaus, Brasil, included presentations on El Salvador’s Editorial Altamirano Madriz and their successful digital strategy, Diario de São Paulo's changing business model, how Argentina's La Nación revamped its classifieds, and Mario Garcia on format change.
Date Of Event: 6-7 October 2005 · Location: Denver, USA ·
Words: 2100
A mix of newspaper marketing, promotion, and community relations professionals assembled in Denver, USA on 6-7 October for INMA’s Smart Newspapers Conference: The Practicalities of Marketing. There, speakers from a number of top North American newspapers discussed topics ranging from building the newspaper’s brand to growing its audience to increasing revenue.
Date Of Event: 21-24 September 2005 · Location: Istanbul, Turkey ·
Words: 3665
The 34th Annual INMA Europe Conference took place in Istanbul, Turkey on 21-24 September. There, newspaper executives from around the world discussed a wide range of topics confronting the industry, including multi-media, advertising effectiveness, citizen journalism, line extensions, distribution, and the core product.
Date Of Event: 18-21 September 2005 · Location: Buenos Aires, Argentina ·
Words: 3690
On 18-21 September, an international gathering of newspaper executives met in Buenos Aires, Argentina, to discuss developing a new generation of newspaper readers at the World Association of Newspapers (WAN) 6th World Young Readers Conference. Discussion topics ranged from the best methods of targeting specific age groups, innovative ways to utilise technology to connect with young people, and appealing to youths without alienating adult readers, among others.
Date Of Event: 8-9 September 2005 · Location: Herndon, Virginia, USA ·
Words: 3378
The Newspaper Association of America (NAA) held a seminar titled "Free vs. Paid, Tabloid vs. Broadsheet." There, attendees and speakers from across the industry discussed case studies of newspapers that are pioneering new approaches that challenge the traditional thinking in newspaper circulation and production between free and paid, and broadsheet and tabloid.
Date Of Event: 8-10 August 2005 · Location: Cairns, Australia ·
Words: 2071
The 36th Annual PANPA Conference in Cairns, Australia, examined developments in the South Pacific newspaper industry, the fast-moving media and advertising industries in Australia, brand management, what other industries are doing to market their products, and the value of brands and consumer insights.
Date Of Event: 17-18 June 2005 · Location: Bruges, Belgium ·
Words: 676
Attendees of INMA’s Dutch-Flemish seminar, held on 17-18 June in Bruges, Belgium, compared the differences between their products and markets while contemplating a future featuring new subscription formulas, redefined multimedia companies, and stronger online competitors.
Date Of Event: 9-10 June 2005 · Location: Bischoffsheim, Strasbourg, France ·
Words: 1635
Bischoffsheim, France, near Strasbourg, played host to the 8th annual INMA French Seminar on June 9-10. There, executives from across France gathered to listen to speakers present on a number of issues relevant to the newspaper industry today. These topics included in-newspaper promotions, the opportunities of mobile telephony and the internet, format change, and innovative approaches to gaining reader feedback.
Date Of Event: 6-8 June 2005 · Location: Rosemont, Illinois, USA ·
Words: 3345
The Newspaper Association of America (NAA) drew newspaper executives from across the nation to Chicago for the Readership and Future of Newspapers Conferences, held on 6-8 June. Attendees heard speakers from a range of disciplines discuss the challenges facing newspapers in today’s wired world, from attracting and keeping readers to slowing the migration of advertisers away from the printed page and onto digital media.
Date Of Event: 2-3 June 2005 · Location: Brussels, Belgium ·
Words: 2208
At INMA’s Advertising Effectiveness and Research Seminar, held in Brussels, Belgium on 2-3 June, attendees were briefed on a number of innovative topics that they could take back to their own organisations. The topics of these discussions ranged from how consumers are interacting with media, advertising research to measure effectiveness, and the emerging "print + web" frontier, among other developments.
Date Of Event: 29 May-1 June 2005 · Location: Seoul, South Korea ·
Words: 2485
Newspaper executives from around the world gathered in Seoul, South Korea on May 29th for the World Association of Newspaper’s (WAN) 58th Annual World Newspaper Congress and 12th World Editor’s Forum and Info Services Expo. Running through June 1st, the event offered attendees discussions on a range of topics, including changing demographics among today’s newspaper readers, the opportunities presented by modern digital media, and flourishing in a fragmenting marketplace, among others.
Date Of Event: 9-11 May 2005 · Location: Las Vegas, USA ·
Words: 7522 ·
Images: 10
INMA celebrated its 75th anniversary at 2005’s World Congress in Las Vegas. During the Congress, presenters examined a wide range of issues facing the modern newspaper industry, including the changing demographics in the marketplace, the growth of newspapers in India, growing circulation in the face of today’s downward trends, managing newspaper’s market value, and the spread of paid promotions to newspapers around the world.
Date Of Event: 18-19 April 2005 · Location: New York, USA ·
Words: 4161
Advertising and marketing executives gathered on April 18-19 in New York for the Advertising Research Federation’s 51st Annual Convention. There, speakers shared innovative and eye-opening developments in new and traditional media marketing, the utilisation of online panels, and the challenges faces researchers today, including consumer’s increasing avoidance of advertising and the fragmenting audience.
Date Of Event: 17-19 April 2005 · Location: San Francisco, USA ·
Words: 3373
On April 17-19 in San Francisco, the Newspaper Association of America held its annual convention. Attendees and speakers from across the U.S. addressed the challenges facing today’s newspapers, including integrating new media channels into the newspaper’s brand and culture, managing circulation regulation compliance, building successful, revenue-generating classified advertising policies.
Date Of Event: 11 April 2005 · Location: Warsaw, Poland ·
Words: 1587
Executives from across Poland’s newspaper landscape met in Warsaw April 11th for INMA’s Poland Seminar. There, speakers from a number of European countries discussed the latest trends in the newspaper industry, including market research, advertiser relationships, and the new multimedia environment.
Date Of Event: 7-8 April 2005 · Location: Vienna, Austria ·
Words: 1983
INMA examined the emerging world of mobile telephony and its impact on newspapers. Topics covered included shaping the relationship between newspapers and readers, fitting modern media into the newspaper brand, mobile telephony as part of long-term strategy, where mobile strategy is going, and how mobile can assist newspapers. Leading medi companies presenting included Asahi Shimbun, Schibsted, and Mobilkom.
Date Of Event: 19-22 March 2005 · Location: Dallas, USA ·
Words: 5150
The Newspaper Association of America (NAA) Newspapers ’05 Convention featured presentations on new media, market trends, new revenue trails, single-copy sales, leveraging diversity for growing sales, building an online audience, managing ABC compliance, building an effective advertisement, data as a circulation strategy, building powerful brands, addressing minority markets, the future for newspaper advertising in retailing, and the future of department store advertising.
Date Of Event: 24-25 February 2005 · Location: Rome, Italy ·
Words: 1967
Newspaper executives gave advertising a close look at the World Association of Newspaper’s Advertising Conference in Rome. Topics included reacting to changing media and readership characteristics, brand building, advertising on multiple-platforms, advertising pricing structures, and the internet’s impact on classified advertising.
Date Of Event: 21-26 February 2005 · Location: Sydney, Australia ·
Words: 1303
The Commonwealth Press Union’s 46th Biennial Conference and Editor’s Forum, held in Sydney, Australia, attracted delegates from news organisations across the Commonwealth of Nations. Discussions touched on subjects ranging from the Times of London’s movement to tabloid to managing newspaper websites to environmental responsibility, among a range of other topics.
Date Of Event: 21-22 February 2005 · Location: London, England ·
Words: 5085
Representatives from newspapers in 35 countries gathered in London for INMA’s 2005 format change summit. Newspapers that have made the transition themselves shared their motivations and experiences, while industry experts discussed how best to implement a move to a new format. With the trend toward smaller formats in full-swing across much of the world, delegates left with valuable insights on whether format change was the right option for their newspapers.
Date Of Event: 27-28 January 2005 · Location: Miami, USA ·
Words: 2816
The sixth annual INMA Circulation Summit in Miami allowed delegates to take a closer look at the issue of circulation accountability following the scandals that shook American newspapers last year. It also shone a spotlight on growing and maintaining circulation in today’s fragmenting marketplace.
Date Of Event: 15-17 September 2004 · Location: Florence, Italy ·
Words: 5993
From format change to the role of digital technology to the future of European newspapers, the 2004 INMA Europe Conference in Florence provided delegates an outstanding overview of the opportunities and threats facing newspapers.
Date Of Event: 19 May 2004 · Location: New York, USA ·
Words: 1223
In a workshop in conjunction with the 2004 INMA World Congress of Newspaper Marketing, executives with the New York Post, Newsday, and The New York Times share their best practices with delegates.
Date Of Event: 16 May 2004 · Location: New York, USA ·
Words: 3238
In an executive briefing prior to the 2004 INMA World Congress of Newspaper Marketing in New York, association Executive Director Earl J. Wilkinson provides an overview of the major issues facing the newspaper industry -- and highlights those issues with interviews with 10 newspaper executives. Among the trends are young adult up-market newspapers, down-market newspapers, and compact newspapers. Among the markets examined are Johannesburg, London, Toronto, Säo Paulo, Brussels, Graz, Oslo, Sacramento, and Sydney.
Date Of Event: 16-19 May 2004 · Location: New York, USA ·
Words: 6340 ·
Images: 3
Under the theme of "The Battle For the Individual," the 74th Annual INMA World Congress examined how newspapers are moving toward niche and one-to-one strategies, addressing the young adult up-market, and reacting to structural shifts from print advertising to online advertising.
Date Of Event: 16-17 March 2004 · Location: Amsterdam, The Netherlands ·
Words: 1427
The shift of classified advertising from print newspapers to web sites dominated discussions, as publishers look to take advantage of print-web combinations and partnerships in the employment, real estate, and automotive fields.
Date Of Event: 11-12 March 2004 · Location: Las Vegas, USA ·
Words: 3399
Newspaper executives took a different look at circulation development in the fifth annual INMA Circulation Summit. Topics included a case study of a newspaper abandoning telemarketing as a sales channel, a new young adult newspaper, reaching consumers through SMS text messaging, the relationship between the web and print circulation, non-traditional approaches to retention, direct mail improvement, sponsorship programmes, and the movement toward consumer-driven marketing practices.
Date Of Event: 13 February 2004 · Location: Brussels, Belgium ·
Words: 3477
In a first-of-its-kind workshop, INMA looks at the advertising implication of broadsheet-to-compact format change for newspapers. The just-in-time workshop featured presentations by The Times in London, Gazet van Antwerpen, Smålandsposten, Le Matin, De Standaard, Dagens Nyheter, La Libre Belgique and La Derniere Heure les Sports, McKinsey & Company, Initiative Media, and others.
Date Of Event: 25-26 November 2003 · Location: Monaco ·
Words: 1679
The WAN Editor & Marketeer Conference looked at the role of tabloids versus broadsheets in the consumer market, the launch of a tabloid edition by The Independent, a case study of The Business in the United Kingdom, the transformation of Denmark’s Berlingske Tidente, the launch of a daily school children’s newspaper in Bolivia called MiSupraDiario, a profile of Paris’ 20 Minutes free commuter newspaper, youth readership, and shaping the future of newspapers.
Date Of Event: 29-30 September 2003 · Location: La Antigua, Guatemala ·
Words: 3213
Maximising the power of information, changing the marketing mix, boosting classified advertising revenues, bringing classifieds to the next level, launching niche products, attracting young readers, understanding markets better, confronting competition, weathering economic storms, and offering companion products were among the topics discussed at the 2003 INMA Latin America Conference.
Date Of Event: 4-6 August 2003 · Location: Brisbane, Australia ·
Words: 1327
Profound changes in how advertising agencies and media planners view marketing should impact the newspaper industry. Newspapers should increase their levels of marketing expenditures and emulate fast-moving consumer goods. Meanwhile, there are differences between newspapers and FMCGs and the challenge is to navigate the cultural minefields to generate a closer connection to readers.
Date Of Event: 8-11 June 2003 · Location: Dublin, Ireland ·
Words: 1579
Top executives from the leading newspaper companies from around the world look at the new marketplace as a time for opportunitism, an opportunity to reach increasingly mobile readers, and an opportunity to serve advertisers increasingly in a multi-media manner. The conference included strategic projections for newspapers in the coming years.
Date Of Event: 27-30 April 2003 · Location: Seattle, USA ·
Words: 2709
As U.S. newspapers make preparations for the strategic move to multi-media, publishers hear about technology innovations from Microsoft, how the government views convergence, the role of disruption in newspaper audience growth, the state of retailing, and evolving trends in readership.
Date Of Event: 23-25 April 2003 · Location: Vancouver, Canada ·
Words: 7213 ·
Images: 4
Presented under the theme of "Disrupting Complacency, Confronting Change," delegates heard how consumer and advertising marketplaces are changing, how marketing is moving toward a quantifiable business lever, and how newspaper innovators are responding to these strategic changes.
Date Of Event: 20-21 May 2002 · Location: The Poynter Institute, St. Petersburg, Florida, USA ·
Words: 1039
At a New Directions For News-organised summit meeting of journalism associations, academics, and foundations, a University of Minnesota professor outlines a journalism-based business model that would appeal to investors.
Date Of Event: 9-13 May 2002 · Location: Ljubljana, Slovenia ·
Words: 1229
The annual IPI World Congress, with heavy emphasis on press freedom issues, examined expansion of the European Union, the evolving situation in the Balkans, and sobering news in the war on terrorism.
Date Of Event: 1-3 May 2002 · Location: Fairmont Royal York Hotel, Toronto, Canada ·
Words: 2345 ·
Images: 5
The 72nd Annual INMA World Congress focused on "Opportunities In Disruption," including the evolving recruitment advertising marketplace, permission marketing, youth readership, the evolving marketing ethos and organisational structure at newspapers, the power of ideas, and more.
Date Of Event: 1 May 2002 · Location: Fairmont Royal York Hotel
Toronto, Canada ·
Words: 1455 ·
Images: 1
In a first-of-its-kind forum, hear the publishers of the four daily newspapers in Toronto -- Toronto Star, Globe and Mail, National Post, and Toronto Sun -- discuss strategic and competitive issues facing their companies in 2002. In a moderated forum, INMA conference attendees will then be able to question the publishers about their companies' practices.
Date Of Event: 6-9 February 2002 · Location: San Jose, California, USA ·
Words: 1409
The 2002 Editor & Publisher (E&P) Interactive Newspapers Conference in San Jose, California, examined the state of online newspapers, the need for newspaper experimentation and risk-taking in the online arena, the online advertising evolution, media in the age of creative construction, opportunities with online classifieds, and how the newspaper is uniquely positioned with local advertisers to deliver online results.
Date Of Event: 20-22 January 2002 · Location: San Diego, California, USA ·
Words: 3225
The 2002 NAA Marketing Conference examined Sunday circulation sales solutions, the strategic implications of growing newspaper readership, making newspapers more meaningful to customers, branding from the inside-out, and a personal view of shopper insights and how this impacts newspaper circulation sales.
Date Of Event: 7-9 August 2001 · Location: Melbourne Convention Centre, Melbourne, Australia ·
Words: 2146
The 32nd Annual Pacific Area Newspaper Publishers Association (PANPA) Conference in Melbourne, Australia, looked at the state of newspapers in Australia and New Zealand, the newspaper's need for change and perspective, newspapers of the future, understanding customers and creating value, advertising by results, and the free commuter newspaper situation in Melbourne.
Date Of Event: 3-6 June 2001 · Location: Hong Kong ·
Words: 1107
Delegates to the 54th Annual World Newspaper Congress of the World Association of Newspapers in Hong Kong heard presentations on press freedom in China, how newspaper companies like Knight Ridder are reinventing themselves, three industry reports on the future of newspapers, and divergent discussions on what convergence ultimately means to newspapers and journalism.
Date Of Event: 22-25 May 2001 · Location: Westin St. Francis Hotel, San Francisco, USA ·
Words: 1755
Under the theme, "The Evolution of Dinosaurs," the 71st Annual INMA World Congress looked at strategic topics such as the value of "free," the need for speed in the corporate culture, a U.S. readership and cultural study that provides new opportunities to grow circulation, free commuter newspapers, customer relationship management (CRM) at newspapers, classified advertising opportunities, and retail advertising pricing alternatives.
Date Of Event: 27-28 March 2001 · Location: Raffles City Convention Centre, Singapore ·
Words: 1444
Key presentations from this conference in Singapore include Associated Newspapers' adaptation of change and customer relationship management (CRM), the newspaper as the "ultimate browser" in Independent News & Media's newspaper and media collection, De Telegraaf's experience with free commuter newspapers, surviving the Internet age at Singapore Press Holdings, and trends and developments in the China newspaper industry.
Date Of Event: 21-24 February 2001 · Location: Dallas, USA ·
Words: 2328
The capital pullback from the Internet has put newspapers in a strong position in cyberspace, yet the focus in 2001 is more on business principles and finding the proper organisational structures for success. Key presentations at this conference include The New York Times management of digital assets, key analysts' views on what newspapers should do next, what JCPenney's is doing online, and more.
Date Of Event: 25-26 July 2000 · Location: Chicago, USA ·
Words: 1458
Newspapers are ill-equipped to reverse circulation declines because defensive cultures and people management are out of sync with the fast-evolving consumer marketplace, according to preliminary studies of 100 U.S. daily newspapers by Northwestern University's Readership Institute.
Date Of Event: 11-14 June 2000 · Location: Rio de Janeiro, Brazil ·
Words: 1205
The World Association of Newspapers' 53rd World Newspaper Congress and 7th World Editors' Forum was held in Rio de Janeiro, featuring speakers on a wide range of topics, with heavy emphasis on the future of media and press freedom. INMA has selected four presentations that would be of maximum interest to marketing professionals. Among the presentations: a case study on Independent News & Media, measuring readership satisfaction in Italy, the transformation of the newspaper industry in the new economy, and the newspaper in a multi-media world.
Date Of Event: 23-26 May 2000 · Location: New Orleans, Louisiana, USA ·
Words: 2458
The 70th Annual INMA World Congress of Newspaper Marketing in New Orleans examined newspapers, culture, and the need for speed; reaching newspaper consumers; what convergence will soon mean for newspapers; the gap between intrinsic values and Wall Street values; practical branding developments for newspapers; and free newspapers and their impact on "traditional" daily newspapers.
Date Of Event: 7-10 May 2000 · Location: The Waldorf-Astoria Hotel
New York, USA ·
Words: 2087
The NAA Annual Convention, attended mostly by U.S. newspaper publishers and chief executive officers, featured presentations on the state of newspapers in 2000, how "good" companies can become "great" companies, the association's Horizon Initiative looking at strategic scenarios for newspapers, creating top-of-mind awareness among readers and advertisers, and the evolving relationship between "old" media and the Internet.
Date Of Event: 9-11 February 2000 · Location: New Orleans, Louisiana, USA ·
Words: 1816
The E&P Interactive Newspapers Conference examined mostly online advertising themes, looking at the impact of the Internet on the retail world, how young people utilise the Internet, online classifieds in transition, and the case study of USAToday.com, banner advertising options for Times Digital Company.
Date Of Event: 3-5 November 1999 · Location: San Francisco, USA ·
Words: 1238
The annual ABC conference in San Francisco featured the Knight Ridder chairman calling the newspaper's future "resilient and robust," the Time chief executive discussing the changing future of magazines, Excite@Home's database-driven service, a panel exploring applications of ABC's Readerprofile service, and new auditing programmes by the ABC.
Date Of Event: 13 October 1999 · Location: Dallas, Texas, USA ·
Words: 554
A Jupiter Communications Executive Breakfast in Dallas looked at Internet trends in the United States through 2004.
Date Of Event: 29 September-1 October 19 · Location: Brighton, England ·
Words: 2450
The INMA Europe Conference in Brighton, England, looked at news beyond paper, the newspaper and the future, the Bild brand development, a case study of Il Sole 24 Ore's move to multi-media, how The Guardian survived England's price wars, and reaching and involving young readers in Sweden.
Date Of Event: 15-17 September 1999 · Location: Buenos Aires, Argentina ·
Words: 1260
The 7th Annual INMA Latin America Conference in Buenos Aires looked at the role of collectables in circulation development, targeting inserts for advertisers, deceptive advertising, institutional marketing, database marketing, the impact of technology on newspapers, marketing in an editorial arena, and reaching non-readers by La Gazeta.
Date Of Event: 3-5 August 1999 · Location: Christchurch, New Zealand ·
Words: 2246
The Pacific Area Newspaper Publishers Association annual conference in Christchurch, New Zealand, included a case study of John Fairfax Ltd.'s long-term business strategy, newspaper choices in Internet development, and "Life in the Bull's Eye: What Newspapers Must Do Next" by a leading media consultant.
Date Of Event: 13-16 June 1999 · Location: Zürich, Switzerland ·
Words: 2690
Major presentations at the World Association of Newspapers annual World Newspaper Congress in Zürich, Switzerland, included trends and ideas by Innovation International, De Persgroep's passion for the reader, core values and high quality standards, newspaper companies in a saturated market, The Boston Globe's new era, and vision and planning at The New York Times.
Date Of Event: 23-26 May 1999 · Location: Miami, Florida, USA ·
Words: 2564
In this INMA World Congress report from Miami, read about strategic choices for newspapers, the content-commerce collision, consumers and newspapers in the attention economy, one-to-one marketing versus mass marketing, as well as highlights from all other conference sessions.
Date Of Event: 6-7 May 1999 · Location: Toronto, Ontario, Canada ·
Words: 1797
Speakers at the Canadian Newspaper Association (CNA) Super-Conference in Toronto examined topics such as print product circulation and young readers, online presence: the case study of Canoe, newspaper classifieds in flux, as well as newspapers, branding, and advertising agencies.
Date Of Event: 25-28 April 1999 · Location: San Diego, California, USA ·
Words: 1788
The Newspaper Association of America (NAA) Publishers Convention included several marketing-oriented sessions, including one by Sergio Zyman on positioning, branding and demand, a Wall Street look at the future of newspapers, e-commerce and newspapers, and competing for young readers.
Date Of Event: 17-20 February 1999 · Location: Atlanta, Georgia, USA ·
Words: 2783
At the 10th Annual Interactive Newspapers Conference, produced by The Editor & Publisher Company, keynote addresses were presented, including an overview of newspapers in cyberspace; an address by Peter Winter waking up the newspaper industry; the Bloomberg experience; online communities; co-branding in relationship-building; U.S. strategic partnerships; and newspapers and advertising sales forces.
Date Of Event: 21 October 1998 · Location: Brussels, Belgium ·
Words: 862
Speakers at the INMA Research Seminar in Brussels, Belgium, covered topics such as finding hidden data, a case study on the development of a user-friendly and modern image using research, combining data from various sources to reinforce the findings of specific media research, virtues and uses of cartographic analysis, Mondriaan editorial analysis, and newspaper sections.
Date Of Event: 12-16 October 1998 · Location: Lyon, France ·
Words: 798
At the IFRA98 Expo and Congress in Lyon, France, delegates hear a workshop on how newspapers can make money on the Web. Meanwhile, at the World Electronic Publishing Conference, delegates heard about the new professionalism of online publishing and long-term opportunities for newspapers on the Internet.
Date Of Event: 14-16 September 1998 · Location: Göteborg, Sweden ·
Words: 945
The Nordic Newspaper Marketing Conference, held in Göteborg, Sweden, and sponsored by the four national press associations of Scandinavia, covered topics such as consumerism, journalism and products; advertising strength; tomorrow's newspaper readers; supplements and value; and a look at the future.
Date Of Event: 13-16 September 1998 · Location: Clearwater, Florida, USA ·
Words: 1393
The INMA Southern Conference, the Clearwater, Florida, event that attracted delegates from a broad geography, featured sessions on how to profit from promotion; the Pittsburgh Post-Gazette's "repackaged profit"; worst ideas exchange; getting branding right; and sleeping with the "enemy".
Date Of Event: 30 June-1 July 1998 · Location: London, England ·
Words: 2413
"Marketing 2020 Europe: an International Conference on Advertising and Brand Marketing" was produced by Advertising Age International and the International Advertising Association's U.K. chapter in London. Major topics included marketing innovation in Europe; the relationship between global and local; what a multi-national corporation wants from today's advertising agencies; and Internet advertising.
Date Of Event: 21-24 June 1998 · Location: Orlando, Florida, USA ·
Words: 1327
The NAA Marketing Conference in Orlando featured topics such as creating an emotional connection through branding, value-based pricing of advertising, strategies for human performance involvement, circulation and editorial cooperation, and sales force automation.
Date Of Event: 20-22 June 1998 · Location: Orlando, Florida, USA ·
Words: 1710
NEXPO '98 in Orlando featured more than 200,000 square feet of the latest technology offered by vendors. The event also included presentations on the following topics: Orlando Sentinel multi-media project; chief executives and the media landscape; Disney-style customer service; shifts in culture; cross-marketing; flat panel and display technologies; and pagination and beyond.
Date Of Event: 8-9 June 1998 · Location: The Belfry, Warwickshire, England ·
Words: 1522
England's Newspaper Society Senior Management Forum included sessions on newspapers and cyberspace, the Web and the media mix, emphasising local news, how to keep existing audiences, U.K. classified advertising on the Web, partnership possibilities for regional newspapers, changing leadership, newspapers as problem-solvers, and the regional press versus other media.
Date Of Event: 3-5 June 1998 · Location: Amsterdam, The Netherlands ·
Words: 2656
INMA's historic 1998 World Congress, held in Amsterdam, included sessions looking at consumer and branding trends through 2004, how to cause disruption in marketing efforts, measuring brand communication return on investment, measuring customer relationships for competitive advantage, fundamental shifts in newspaper circulation strategy, an overview of the global advertising scene, the potential for crisis and opportunity that online classifieds present newspapers, and other case studies.
Date Of Event: 31 May-3 June 1998 · Location: Kobe, Japan ·
Words: 3194
The World Association of Newspaper's 51st conference was held in Kobe, Japan, and included sessions on how Japanese newspapers are targeting the next century, a case study of The Times of London, expanding the brand through a more local marketing focus, harnessing creativity to build the newspaper of the future, how an advertising company sees the future of newspapers, and a case of Australia's John Fairfax Holdings.
Date Of Event: 19-22 April 1998 · Location: Dallas, USA ·
Words: 2082
This year's Newspaper Association of America (NAA) Publishers Convention in Dallas featured an update on the Los Angeles Times brand management structure, the issue of editorial independence versus arrogance, the impact of the Baby Boom generation on newspapers, an examination of cyber-advantages of newspapers by the chairman of America Online (AOL), and a summary of a new study on the best practices of U.S. circulation leaders.
Date Of Event: 4-7 February 1998 · Location: Seattle, USA ·
Words: 1824
The 1998 Interactive Newspapers Conference in Seattle included sessions on classified advertising under assault from online competitors, how cyberspace may re-energise entrepreneurialism in newspapers, redefining Web content, a look at the book "The Data Smog," and many other developments.
Date Of Event: 26 January 1998 · Location: Brussels, Belgium ·
Words: 1947
Sponsored by INMA, ENPA, WAN and IFRA, this one-day workshop in Brussels, Belgium, included sessions the future of electronic products and commerce, some Internet warnings, and case studies on Le Monde in France and the Electronic Telegraph in the U.K.
Date Of Event: 12-14 November 1997 · Location: Zürich, Switzerland ·
Words: 2346
The Interactive Publishing Conference in Zürich, Switzerland, examined change, newspapers and the Web; a case study of Salon; creating community and experimentation; creating communities for advertisers; a Smart Street Journal report; ideas from the Detroit News Online; the Dutch joint venture, City Online; content on the Web; and writing copy for the Internet.
Date Of Event: 16-17 October 1997 · Location: Amsterdam, The Netherlands ·
Words: 1238
This conference examined the global trends of newspapers on the Web -- a look back at 1997 and a look ahead to 1998.
Date Of Event: 15-17 October 1997 · Location: Cancún, Mexico ·
Words: 2738
This year's INMA Latin American conference looked at Latin American newspapers in the year 2010, attracting at-risk readers, how El Tiempo is getting close to the community, subscription marketing strategies at El Mercurio, the message and money of cross-marketing, classified marketing at Diario de Cuyo, Jornal Do Brasil's Achei! project, Clarín Digital's case study, El Nuevo Herald/Miami Herald advertising strategies, sports newspaper marketing at Olé, and single-copy sales at Diario Hoy.
Date Of Event: 24-26 September 1997 · Location: Salzburg, Austria ·
Words: 2524
Topics covered at this year's INMA Europe Conference in Salzburg, Austria include a case study by Sydsvenska Dagbladet; a reader loyalty study done by Wegener Uitgeverij; Berner Zeitung's "renovation"; "Newspapers As Ice Cream: Is Vanilla Your Flavour?"; research techniques of Lausitzer Rundschau; the effect of Princess Diana's death on the media; studying successful German newspapers; newspaper research budgets in Europe; the Weekend Financial Times case study; providing data to support a newspaper's role with readers; an Austrian branding campaign; and Norwegian and Austrian press association campaigns.
Date Of Event: 21-24 September 1997 · Location: Charlotte, USA ·
Words: 1266
The INMA Southern Region Conference, held in Charlotte, North Carolina, included a report on credit card marketing at The Boston Globe; a single-copy sales test at the Pittsburgh Post-Gazette; Triad Home TV by the News & Record; and editorial promotion ideas.
Date Of Event: 15-17 September 1997 · Location: Colorado Springs, USA ·
Words: 922
Held in Colorado Springs, the INMA Western Region Conference looked at team-building blocks, relationship expectations, advertising promotion, customer care, the leadership challenge, creativity, and subscribers.
Date Of Event: 10-11 September 1997 · Location: São Paulo, Brasil ·
Words: 942
The international NIE conference, held in São Paulo, Brasil, examined young readers as a consumer group, how the Internet should not challenge print media; programmes to target the youth market; and NIE programmes online.
Date Of Event: 21-23 July 1997 · Location: San Francisco, USA ·
Words: 2056
This year's Newspaper Association of America marketing conference, which was held in San Francisco, looked at readers and how they use newspaper products; branding and marketing; building and measuring brand value; how the Houston Chronicle turned an advertising threat into an opportunity; building relationships through database marketing; and changes in advertising.
Date Of Event: 20-21 June 1997 · Location: Vaals, The Netherlands ·
Words: 1740
The INMA Dutch-Flemish Workshop was held in Vaals, The Netherlands, and included topics such as newspapers as a fast-moving brand; newspapers as a real brand; the fight for the mind; newspapers and the Internet; editors as business managers; "Every Morning an Egg"; and energy and dynamite.
Date Of Event: 1-4 June 1997 · Location: Rai Congress Centre, Amsterdam, The Netherlands ·
Words: 2323
Speakers at this Amsterdam event encouraged delegates to cannibalize print revenues to preserve the newspaper's spot in cyberspace; move from a free Web environment to a paid consumer environment; how to brand and establish corporate values; and presented new looks at circulation "winners" worldwide. The report also includes new international statistics on newspaper circulation and readership.
Date Of Event: 27 May 1997 · Location: Brussels, Belgium ·
Words: 501
The European Newspaper Publishers Association (ENPA) presents its case on the value added tax for newspapers; media concentration; the information society and the Internet; and publicity and commercial communication.
Date Of Event: 4-7 May 1997 · Location: Los Angeles, USA ·
Words: 2095
This report from the Los Angeles conference, which drew 425 delegates from 37 countries, includes sessions on how newspapers under-market to consumers versus other industries; how to build reader expectation; the new frontier of newspaper marketing; and casting out complacency in newspapers.
Date Of Event: 28-30 April 1997 · Location: Chicago, USA ·
Words: 1824
See an exclusive report on Microsoft Chairman Bill Gates' address to U.S. publishers, along with reports on classifieds, the Web and preparing now; the future of retailing; a media usage study; and newspaper TV advertising.
Date Of Event: 23 April 1997 · Location: Dublin, Ireland ·
Words: 1691
The Dublin, Ireland, conference by Marketing Week includes reports on integrating the Web into your communication centre; media usage study; how to sell and market successfully on the Internet; taking your brand online; marketing strategy and developing online; calculating Net response; and advertising and marketing on the Internet.
Date Of Event: 24-25 March 1997 · Location: Granada, Spain ·
Words: 809
View reports from this Granada, Spain, conference, including The European Union: A federation of Nations and Regions; Fortress Europe: The Problem with Immigration; The Challenge of Islam; and Media Concentration: A Global Phenomenon.
Date Of Event: 5-6 March 1997 · Location: Milan, Italy ·
Words: 2105
This new media conference in Milan, Italy, includes case studies from Andersen Consulting, Italy; The Guardian Newspaper, United Kingdom; La Republica, Italy; Phoenix Newspapers, USA; Burda New Media, Germany; Dagens Nyheter, Sweden; and Flammarion, France.
Date Of Event: 13-15 February 1997 · Location: Houston, USA ·
Words: 3415
The Houston, USA, conference includes reports on fighting for the local newspaper franchise; newspapers and online services; the interactive advertising agency; Houston Chronicle and directory center initiative; the local online market; the view by local online services; strategic choices for newspapers; discussion points for newspapers from CNN Interactive; the Dow Jones strategy; and magazines on the Web.
Date Of Event: 5-6 February 1997 · Location: Porto Allegre, Brasil ·
Words: 727
The Porto Allegre, Brazil, meeting of press associations looks at the battle for press freedom and excellence in Latin American newspapers.
Date Of Event: 19-20 November 1996 · Location: Punta del Este, Uruguay ·
Words: 1154
The Punta del Este, Uruguay, conference examined the Internet and newspapers, newspaper marketing case studies, and the relationship between advertising agencies and newspapers.
Date Of Event: 15-17 November 1996 · Location: Warwick, England ·
Words: 1618
Held in Warwick, England, the INMA workshop covered topics such as research; graphics, content and technical matters; and database and subscription marketing for newspapers.
Date Of Event: 17-18 October 1996 · Location: Dallas, USA ·
Words: 1305
This inaugural newspaper industry workshop by INMA included case studies from the Houston Chronicle, Arizona Daily Star and The Boston Globe; an examination of online advertising and sponsorships; and a delegate-created list of 10 steps to creating a successful Web site.
Date Of Event: 26-27 September 1996 · Location: Antwerp, Belgium ·
Words: 1734
The INMA Europe Conference in Antwerp, Belgium, held after Research Day, included topics such as research's role; marketing from an editorial point of view; building the newspaper brand; top European newspaper promotions; socially responsible business activity; customer service; loyalty through the Web; marketing to new and loyal advertisers; big card loyalty schemes; and new media usage.
Date Of Event: 25 September 1996 · Location: Antwerp, Belgium ·
Words: 1336
INMA held the first-ever European Research Day and covered topics such as how editors need research; reader appreciation of news articles; a research case study involving the Yorkshire Post; qualitative research; newspaper research in a crowded media field; research in the use of advertisements; using geographical information for advertising sales; and a European readership research overview.
Date Of Event: 25 September 1996 · Location: Antwerp, Belgium ·
Words: 746
A country-by-country briefing on the European newspaper readership and advertising markets.
Date Of Event: 23-25 September 1996 · Location: San Antonio, USA ·
Words: 1471
Held in San Antonio, Texas, USA, this INMA regional conference covered topics such as thinking outside the circle; promotion and the law; database marketing and promotions; new product development; sports marketing and developing partners; and a unique presentation titled "Buy a Newspaper or I'll Shoot the Dog".
Date Of Event: 21-24 July 1996 · Location: Chicago, USA ·
Words: 2311
The circulation portion to the Newspaper Association of America (NAA) Marketing Conference featured presentations on circulation in the year 2006; partnering with retailers; point of purchase sales; youth market; changing a culture; "middlessence" and beyond: advertising to the mature consumers; and classified in crisis.
Date Of Event: 19-22 May 1996 · Location: Washington, D.C., USA ·
Words: 1080
The 1996 International Federation of Newspapers (FIEJ) World Congress in Washington, D.C., included marketing topics such as "Partnerships for a Networked Economy," newspaper branding, and how the Web is changing newspapers.
Date Of Event: 1-3 May 1996 · Location: Hobart, Tasmania, Australia ·
Words: 3198
The 1996 Pacific Area Newspaper Publishers Association (PANPA) Conference in Hobart, Tasmania, Australia, examined the need to "bring back the reader," loyalty cards, circulation ideas, young readers, marketing and communication, making your newspaper more reader-friendly, and other industry news for newspapers in Australia and New Zealand.
Date Of Event: 28 April-1 May 1996 · Location: New York, USA ·
Words: 2512
The Newspaper Association of America's annual convention in 1996 examined the classified advertising crisis, re-evaluated Generation X, looked at the need for brand marketing investment for new media, local content development, and other industry news in the United States. The conference was held in New York.
Date Of Event: 14-17 April 1996 · Location: Banff Springs Hotel, Banff, Alberta, Canada ·
Words: 6369
A report on the 66th Annual INMA International Conference April 14-17, 1996, in Banff, Alberta, Canada, with a theme of "What Newspaper Marketing Can Be". Major topics include the role of marketing at a newspaper, positioning marketing within the newspaper, how newspapers can become more local, the marketing focus in a multi-product industry, the need to stress frequency in advertising, using new media as advertising value added, and adding value for advertisers. The report also includes a list of tactical ideas generated at the INMA conference.
Date Of Event: April 1996 · Location: Ermatingen, Switzerland ·
Words: 785
An April 1996 conference in Ermatingen, Switzerland, looks at how Swiss, German and Austrian newspapers are reaching young readers via print and online strategies. The conference was sponsored by the Association Suisse des Editeurs des Journaux in cooperation with Ferag.
Date Of Event: 24-27 February 1996 · Location: San Francisco, USA ·
Words: 2549
An INMA-sponsored 1996 conference looks at generating revenues on the Web, content development, and interactivity's effect on marketing. This event was held in San Francisco.
Date Of Event: 22-24 November 1995 · Location: Vienna, Austria ·
Words: 1951
A first-hand report from 1995 conference in Vienna, Austria, examines readership research in Eastern Europe, acquiring better information for advertisers, bridging the gap between marketing and media planning, new research technologies, thorough and efficient use of research, and how to keep young readers.
Date Of Event: 17-18 November 1995 · Location: Warwick, England ·
Words: 1893
The U.K. regional dailies are at it again. This time, the 1995 INMA workshop in Warwick, England, yielded ideas on making readers part of the newspaper team, expanding media opportunities, keeping ahead of technology, and moving toward pay-in-advance subscriptions and direct delivery. Steal ideas from the best United Kingdom regional daily newspaper marketers.
Date Of Event: 16-17 June 1995 · Location: Vaals, The Netherlands ·
Words: 536
See how Dutch-Flemish newspapers are building cooperation between editorial and marketing departments, making event sponsorships successful, branching out onto the information superhighway, and strategically examining broadcast versus interactive media. Also, see how to get a complete complimentary report of this INMA workshop.
Date Of Event: 17 May 1995 · Location: Boston, USA ·
Words: 1656
Ideas generated by INMA members to cut costs or raise new revenues in light of rising newsprint costs. These verbatim, unedited ideas were generated May 17, 1995, at the INMA International Conference in Boston, USA.
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