How media companies can capitalize on programmatic buying in the fast-evolving sales of digital advertising is the focus of a new report released today by INMA.
To access the INMA programmatic buying report:
- INMA members: The report is free to you if you are an INMA member on September 11, 2014, and may be accessed by clicking here (password required).
- Non-members: Click here for information on the report and purchasing it online.
“Programmatic Advertising Opportunities for News Publishers” provides context on ...... [more]
13 May 2014
Thirty of the world’s best news media sales and marketing initiatives were rewarded Tuesday, May 13, by the International News Media Association (INMA), punctuated by Norway’s VG taking home the coveted “Best In Show.”
The INMA Awards were presented at the concluding dinner of the 84th Annual INMA World Congress at the Fairmont Hotel in San Francisco before nearly 300 media executives.
Highlights from the evening:
- Best In Show: The coveted “Best in Show” award, signifying the best campaign in the INMA Awards 2014 competition, went to Schibsted’s VG for its “VG Chess World Championship 2013.”
Second place went to the South China Morning Post for “Celebrating Hong Kong,” while third place was presented to the London Evening Standard for “Ladder for London.”
- Multi-winners: Six companies won two first-place awards: Aftenposten, Dainik Jagran, mX, The New York Times, South China Morning Post, and VG.
Founded in 1935, the INMA Awards competition is the news media industry’s premier barometer for... [more]
13 May 2014
Ravi Dhariwal — the CEO of The Times of India who introduced INMA to the South Asian continent and later became president of the global non-profit organisation — was announced as the recipient of INMA’s highest honour for volunteer service to and lifetime achievement in the media industry.
The Silver Shovel Award was presented in absentia to Dhariwal at the closing dinner of the 84th Annual INMA World Congress at the Fairmont Hotel in San Francisco before nearly 300 executives from around the world. The award represents INMA’s top honour for individual achievement.... [more]
13 May 2014
Fairfax Media’s Real-Time Working project — involving a metrics-focused series of technological strategies that enables more efficient and flexible work by individuals and teams — was presented the first-ever Global Innovation Award by INMA at the association’s World Congress in San Francisco.
The Australia-based Fairfax Media won the INMA worldwide prize over regional winners:
- Bennett, Coleman and Co. Ltd., India, for “Transforming Print Media Sales Culture Through Technology.”
- Gannett, United States, for “Gannett Innovation Grants Program.”
- MittMedia, Sweden, for “FutureWorks: Accelerating Innovation and Building Personal Capacity for Learning and Change.”
All four regional winners were highlighted at the INMA World Congress in San Francisco, with the global winner unveiled before 300 media executives at an awards dinner on the conference’s concluding evening.
The INMA Global Innovation Awards in 2014 aimed to shine a light on structured innovation programmes at media companies.
In implementing the Real-Time Working project, Fairfax aimed for... [more]
11 May 2014
INMA named 12 members to its global Board of Directors, the fiduciary body of the association.
Elected at the INMA annual business meeting in conjunction with the INMA World Congress in San Francisco, effective June 1, were:
- Chris Blaser, vice president/circulation, Advance Central Services, United States.
- Damian Eales, group marketing director, News Corp. Australia.
- Eduardo Garces Lopez, general manager, El Espectador, Colombia.
- Pit Gottschalk, director of content management, Axel Springer, Germany.
- Kirk MacDonald, executive vice president/sales, Digital First Media, United States.
- Sandy MacLeod, vice president/consumer marketing and strategy, The Toronto Star, Canada.
05 May 2014
INMA is teaming up with PressReader, the world leader in multi-channel newspaper and magazine content distribution, to provide thought leadership and tools to help publishers meet the challenges and take advantage of the opportunities in the rapidly evolving digital news arena.
“Most INMA members use PressReader services to extend their reach globally and monetise newspaper and magazine titles in print, online, and on the latest tablets and smartphones,” said Earl J. Wilkinson, executive director and CEO of INMA. “PressReader is a genuine leader and guide for publishers evaluating brand-extending technologies. INMA is proud to be PressReader’s partner, and we hope that by working closer together we can achieve great things for the media industry.”
With its legacy and trendsetting innovation, PressReader is a trusted partner and provider of digital content publishing technology to thousands of publishers from over 100 countries. PressReader’s unique and effective digital distribution channels and cross-platform solutions enable publishers to expand audience reach and monetise their content.... [more]
02 April 2014
Four regional winners in the INMA Global Innovation Awards were announced Wednesday, signifying excellence in media company innovation programmes. A global winner will be announced May 13 at the INMA World Congress in San Francisco.
The regional Global Innovation Awards recipients are:
- Best in the Americas: Gannett, United States, for “Gannett Innovation Grants Program.” In this initiative, Gannett employees were invited to propose new product ideas that could receive funding.
Eight ideas were selected from 70 entries, ranging from digital and mobile projects to new potential revenue streams. The programme included mentoring, subject matter experts, high-level pitches and judging, and was described by participants as a “mini-MBA.”
- Best in Asia/Pacific: Fairfax Media, Australia, for “Real-Time Working: The Media Model.” The Real-Time Working project at Fairfax is a metrics-focused series of technological strategies aimed at enabling more efficient and flexible work by individuals and teams.
In implementing Real-Time Working, Fairfax aimed for more agile and responsive business operations and an inspiring and collaborative workplace that embodied its brand.
03 March 2014
The International News Media Association (INMA) today announced 90 finalists in the INMA Awards 2014 competition that rewards global excellence in the marketing and sales of media brands.
The INMA Awards 2014 competition garnered 560 entries from 149 media companies in 37 countries. Some 28 judges from media and advertising worldwide judged the entries.
The Times of India led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each. Aftenposten, Aftonbladet, mX, and VG were named finalists in four categories.
First-place recipients will be announced at the INMA Awards Dinner on May 13 at the conclusion of the 84th Annual INMA World Congress at the Fairmont Hotel in San Francisco. In addition to 30 first-place awards, the San Francisco INMA World Congress dinner will be capped by the presentation of the “Best In Show,” representing the top sales and marketing campaign by a media company from the past year.
The World Congress theme is “Fast Track to Innovation,” and features the news industry's most innovative programme geared to business model transformation, revenue generation, and corporate culture change — with a particular emphasis on digital acceleration given the conference’s location of San Francisco.
The INMA Awards 2014 competition entries were divided into two groups so that companies were judged against peers of similar sizes. For this year, Group 1 was for brands under 300,000 print circulation or 3 million unique digital visitors per month, while Group 2 was for brands above those thresholds.
Created in 1935, the 79-year-old INMA Awards competition captures the heartbeat of the global news industry’s efforts to energise brands, stimulate audiences, innovate in product development, and grow revenue — today, in transformational times.
“The clear theme from this year’s entries centered on media companies explaining to their stakeholders — readers, advertisers, employees, shareholders — their differentiating value in the emerging multi-media landscape,” said Earl J. Wilkinson, executive director and CEO of INMA. “To see that storyline play out among media companies in Europe, North America, Latin America, Asia/Pacific, South Asia, the Middle East, and Africa is fascinating to see in this year’s entries.”... [more]
04 February 2014
INMA today launched the Global Innovation Award, a competition that rewards the best innovation programmes at media companies.
The deadline to submit entries is March 4, 2014, and can be done at www.inma.org/global-innovation-award.
The INMA Global Innovation Award is designed to shine a light on the emerging structured programmes aimed at encouraging innovation, business model transformation, and corporate culture change at media companies.
The award will be one of the news media industry’s first to bring transparency to initiatives sweeping the publishing world and driven by CEOs, human resources departments, corporate development departments, and innovation and transformation departments.... [more]
30 January 2014
As hundreds of entries to the world’s premier media sales and marketing competition pour in, a clear theme is emerging: how to communicate the essence of the multi-media brand.
Deadline to enter INMA Awards 2014 is today (Friday, January 31), though entries will be submitted throughout the weekend.
Submitting entries for the INMA Awards competition is done online and can be completed in a matter of minutes.... [more]