INMA Awards 2013 first place recipients announced, rewarding excellence in media marketing
30 April 2013
First place recipients in the INMA Awards 2013 competition, signifying the world’s best marketing campaigns produced by media companies, were announced tonight in New York.
The awards were presented by incoming INMA President Yasmin Namini, senior vice president/chief consumer officer of The New York Times, at the conclusion of the 83rd Annual INMA World Congress. More than 300 media executives from around the world were on hand at the awards dinner held at the Marriott Marquis in Times Square.
The prestigious “Best in Show” award, signifying the top campaign in the INMA Awards 2013 competition, went to the Hindustan Times in India for “You Read, They Learn,” a community service campaign that helped provide underprivileged children with an education.
The campaign drove salience for the initiative among readers and non-readers, built on the Hindustan Times brand, and was differentiating and impactful. Judges lauded the campaign for its powerful message and strong imagery.
Verdens Gang (VG) in Norway captured second place for the campaign “Relaunch VG Helg,” an advertising sales and retention campaign.
Third place went to El Espectador in Colombia for its campaign “Bibo, a Commitment For a Better Life,” also a public relations and community service campaign.
... [more]Michael Phelps wins Silver Shovel Award for volunteer service to INMA
30 April 2013
Long-time U.S. publisher Michael Phelps was presented the INMA Silver Shovel Award today in New York for volunteer service and lifetime achievements in the media industry.
The award was presented at the closing dinner of the 83rd-Annual INMA World Congress at the Marriott Marquis in New York.
A past president of INMA, Phelps is publisher, president, and chief executive officer of the Washington Examiner, a free home-delivered daily newspaper in Washington, D.C.
Phelps was cited by 2012 Silver Shovel Award recipient Paulo Mira of PHD Mobi for a “career of excellence that has advanced the causes of journalism, finding new ways to pay for journalism, and positioning INMA in the middle of that great debate.”
The Silver Shovel Award represents INMA’s highest individual honour for unselfish dedication to the association.
... [more]INMA elects 6 media executives to Board of Directors
28 April 2013
INMA elected new officers and directors today at its annual business meeting during the 83rd-Annual INMA World Congress in New York. The Board terms take effect June 1.
As INMA’s governing body, the Board of Directors is responsible for the strategy and direction of INMA worldwide.
Elected president of INMA for 2013-2015 was Yasmin Namini, senior vice president/chief consumer officer of The New York Times in the United States.
Namini joined The New York Times in 1984 in the circulation department and rose to positions of increasing responsibility, culminating in her being named Vice President/Circulation Marketing in 1999. She then held senior circulation, consumer marketing, and customer-focused roles with The Boston Globe and New England Marketing Group from 2000 to 2006.
Since returning to The New York Times seven years ago, Namini has been in senior vice president roles for circulation, marketing, and reader applications. In her current role as Chief Consumer Officer, Namini leads the Times’ growing digital and print subscription business and oversees marketing of The Times brand across print, Web, and a growing variety of mobile platforms.
She has served on the INMA Board of Directors since 2002.
Elected vice president for the same time period was Mark Challinor, director of mobile platforms for the Telegraph Media Group in the United Kingdom. Challinor is scheduled to accede to the INMA presidency in 2015-2017.
... [more]New INMA report evaluates online video opportunities for news publishers
03 April 2013
Evaluating the opportunity that the rapid rise in online video consumption offers media companies is the subject of a new report released today by INMA, titled “Making Video Pay Off For News Publishers.”
The INMA report covers four key points related to online video:
- Consumer engagement opportunity: The exponential uptake of video as a consumer medium, combined with plummeting costs of video production, puts publishers on the verge of connecting with new audiences in profound ways.
- Advertising opportunity depends on scale: The degree to which a publisher can monetise this nexus between video storytelling and audience engagement depends on scale and segmentation, the pillars of advertising sales opportunities.
- Global best practices to command revenue: The first-movers among news publishers in the video space have created robust “TV channels” on their Web sites with a combination of original video and syndicated video – of sufficient scale to command premium CPMs.
- Where publishers fit in this new world: First-mover publishers are in the best position to monetise online video today, while others are putting together plans to match or exceed global best practitioners.
New York World Congress focuses on new revenue models for publishers
14 March 2013
Why are 300+ of the world’s leading news media company executives attending the INMA World Congress in New York April 28-30? It’s about alternative revenue models, relevance to customers, and a new storyline for the news industry.
With programming and scheduling for the 83rd Annual INMA World Congress nearly complete and more than 300 executives from the world’s leading news media companies pre-registered, attention for the April 28-30 conference in New York turns to practicalities: What can the news industry learn from it?
Under the theme “Monetizing the New Print + Digital Ecosystem,” programming is revenue- and business model-focused. The caliber of the speakers and the seniority of delegates provide a clear sense of urgency for the news industry.
The early discounted registration deadline is Friday, March 15. Complete conference information may be found at www.inma.org/worldcongress.
The conference focus is on the rapid development of alternative revenue streams to stem the tide of losses and slowdowns in print advertising, said Earl J. Wilkinson, executive director and CEO of the International News Media Association (INMA).
“The news industry has an engaging story to tell about transformation, reinvention, and transition that runs counter to the doom and gloom arguments repeated by those who just scratch the surface of our industry. INMA intends to lay out that story on the world’s biggest stage, New York,” Wilkinson said.
“Drawing together world-class speakers and world-class revenue stories, you begin to see light at the end of the tunnel,” he continued. “INMA’s unique ability to bring together global best practices from the world’s elite companies will show new revenue streams and a new commitment to relevance and transparency.”
Led by the INMA Board of Directors, the carefully crafted New York programme looks at 10 revenue streams that, added together, could preserve today’s scale of journalism at news media companies:
... [more]87 finalists selected for INMA Awards 2013, rewarding marketing of news brands
04 March 2013
The International News Media Association (INMA) today announced 87 finalists in the INMA Awards 2013 competition, rewarding excellence in marketing news brands.
First-place recipients will be announced Tuesday, April 30, at a dinner at the Marriott Marquis in New York, capped by the presentation of the prestigious “Best of Show” award signifying the world's top media marketing campaign of the year.
The dinner will conclude the 83rd Annual INMA World Congress, held under the theme of “Monetizing the New Print + Digital Ecosystem” April 28-30.
“This year's finalists truly capture the spirit of the news industry's transformation from print to multi-media, punctuated by outstanding ways of growing revenue, audience, and brand through creative marketing,” said Earl J. Wilkinson, executive director and CEO of INMA.
The INMA Awards represent the premier competition rewarding excellence in marketing news media brands worldwide.
Held annually 1935, this year’s competition was judged by a global panel of executives in the media and advertising communities in 13 countries: Belgium, Canada, Chile, Germany, India, Mexico, Pakistan, Peru, South Africa, Sweden, Switzerland, United Arab Emirates, United Kingdom, and United States.
“Being selected as a finalist is a major honour, a major accomplishment,” Wilkinson said. “Yet who stands one head above the rest?”
Attend the INMA World Congress April 28-30 in New York and learn first-hand the year's elite marketing campaigns.
... [more]LinkedIn INMA chat: What are your marketing priorities for 2013?
29 January 2013
INMA would like to invite you to this week’s LinkedIn INMA Chat, based on INMA blogger Barbara Cohen’s presentation, “Top five advertising priorities for 2013 ... and they are not what you think,” at our Innovative Advertising Seminar in Miami next month.
LinkedIn INMA chat: Are paywalls or free access better for ad sales?
23 January 2013INMA would like to invite you to this week’s LinkedIn INMA Chat, featuring Nancy Meyer, vice president/ advertising, strategy, and targeted media at the Hartford Courant.
Listen and discuss the pros and cons of paywalls and free access on advertising sales, as well as what types of content news media companies should charge for with Meyer and other industry colleagues from Houston Chronicle, CT 1 Media, Worcester Telegram & Gazette, Reshift Media, Orlando Sentinel, and Toronto Star.
... [more]Chat with industry social media experts via INMA LinkedIn Discussion Forum
16 January 2013INMA would like to invite you to join a discussion this week on INMA’s LinkedIn page featuring Kirk Allen, COO and co-founder of Reshift Media Inc., and Scott Stines, president of mass2one.
Listen and discuss how to manage social media from within a news media organisation with Allen and Stines while you connect with industry colleagues from the Toronto Star, Digital First Media, Orlando Sentinel, The Gazette, and PostMedia, and other news media companies.
The week-long conversation has been picking up steam throughout the week so jump in today or tomorrow. All INMA members are eligible to join our page; just ask and we will approve you as quickly as we can.
Allen and Stines are featured speakers at the INMA/NAA Innovative Advertising Seminar February 11-12 in Miami, Florida. Please visit www.inma.org/miami for more details on the seminar.
Click here to connect now to the INMA LinkedIn Discussion Group.
... [more]Unique print + digital dynamic at center of new INMA Outlook report
12 December 2012
INMA today released “News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times.”
This 12th annual assessment of opportunities and threats for news publishers is written by INMA Executive Director and CEO Earl J. Wilkinson.
To get your report:
- Members: Click here to download your free report.
- Non-Members: Click here to order the report online.
News Media Outlook 2013’s key conclusion is this: The exponential changes that technology will bring to how information is processed and consumed in the next five years requires a relentless drive by news publishers today to diversify revenue streams and take full advantage of the unique synergies of print and digital platforms.
... [more]
