The rapid rise of mobile and social networks has spawned a mad rush by media companies to distribute content on platforms other than their own, yet whether to distribute and where to distribute depend on the publisher’s objectives and context, according to a new report released today by INMA.
To retrieve the report:
- Non-members: Click here for more information and order online.
The report profiles the distributed content platforms that are sweeping the media industry today: Facebook Instant Articles, Google Accelerated Mobile Pages (AMP), Apple ...... [more]
14 March 2016
INMA today released its much-anticipated annual News Media Outlook report, providing a snapshot of a media industry still in transition yet needing to optimise the many new initiatives that now make up multi-platform companies.
“News Media Outlook 2016: The Dimension Behind the Façade” is written by INMA Executive Director and CEO Earl J. Wilkinson. This year’s report marks the 15th annual report card on the global news media industry based on feedback from INMA members and Wilkinson’s travels worldwide.
The Outlook report provides news media executives worldwide with strategic guidance and perspective in fast-changing times and is considered a “must read” by senior managements.
The 105-page report is free to INMA members and available for purchase by ...... [more]
08 March 2016
Competition reveals best practices to energize brands, create new products, engage audiences, grow advertising revenue, develop customer insights, and instill innovation at media companies. First-place winners will be announced May 24 in London.... [more]
15 February 2016
“What To Do About Adblocking,” written by Dr. Johnny Ryan, head of ecosystem at PageFair, answers the industry-wide question of exactly that.
The report presents an executive-level overview of the phenomenon and explores consumer data to better understand why people block ads. In addition, the report shows adblockers are emerging as new premium audience segment for marketing communications.
“Adblocking is an opportunity to explore advertising formats that users can accept while also restoring publisher revenues,” Ryan says.
The INMA report also recommends specific tactics for publishers to avoid, such as:
- Using immature anti-adblock technology, including domain rotation technology.
- Relying on native advertising, which can be ...
21 January 2016
The INMA Global Media Awards represent the pinnacle of success in the media industry. News media companies from around the world are honoured for:
- Energising their news brand.
- Creating new products.
- Engaging and monetising audiences.
- Growing advertising revenue.
- Developing customer insights.
- Instilling innovation.
By entering the INMA Global Media Awards competition by the January 29 deadline, you will unlock the door to a new world of ideas, innovation, and creativity. If that isn’t enough, we offer three more ...... [more]
29 December 2015
As the clock ticks the last days of the year away and we start to look ahead to 2016, here’s a look back at what shaped the industry during the past 12 months.
The following are the top 10 most-read posts on INMA.org from our team of 60+ bloggers writing for 21 blogs. We hope you enjoy this look back, and we can’t wait to see where 2016 takes us.
If the old business model works only for print, what’s the next step for news media companies that must keep revenues coming in? Here are six pillars of the new media value chain from a Columbia University research ...... [more]
17 December 2015
Diversifying a publisher’s revenue streams beyond traditional print and digital media is the focus of a new report released by INMA.
“Revenue Diversification Beyond Traditional Print and Digital” zooms in on the stories of 14 news publishers in 10 countries that are seeking new value from the assets they have or creating adjacencies to those assets.
“There is a rising belief in the news industry that, despite all the talk to the contrary, digital revenue will never replace print revenue and preserve the journalism scale for which publishers expect,” said Earl J. Wilkinson, executive director and CEO of INMA. “This invaluable new INMA report surfaces the scramble to create new revenue streams beyond traditional print and ...... [more]
30 November 2015
How to apply next-generation data analytics to engage audiences and grow revenue is the focus of Big Data For Media Week April 11-15 in New York – the most comprehensive series of conferences and study tours for media industry executives worldwide.
Produced by INMA and the World News Media Network (WNMN), Big Data For Media Week will feature four activities:
- Big Data for Media Conference, April 14-15, at Thomson Reuters in Times Square. This fourth-annual conference features the world’s foremost experts on Big Data analytics science and technologies and will focus on case studies from the top media companies.
- Data Analytics Study Tour, April 12-13, of four companies immersed in Big Data strategy, organisation, technology, and business development.
- Data Journalism Study Tour, April 12-13, of four major media newsrooms to hear from top data editors and data journalists about techniques and strategies.
- Data Journalism Conference, April 11, at the Associated Press will illuminate the best strategies and tactics for ...
19 November 2015
Innovation is a pressing topic at news media companies around the world. More than merely implementing innovative ideas, the most progressive companies are implementing innovative processes.
“How Media Companies Embrace the Process of Innovation” aims to surface the best examples of outcome-based design thinking – inspired by the road map created at Stanford University’s d.school.
- INMA members: Click here to download for free (username/password required).
- Non-members: Click here to order online.
The INMA report looks at media company innovation in three ways:
- Innovation as a seedling for ideas: Case studies from Berlingske Media, The Dallas Morning News, The Economist, Gannett, La Presse, Toronto Star.
- Connecting your brand to innovation: Case studies from Chicago Tribune, The Irish Times, Sanoma Oyj.
- Innovation as a cultural accelerator: Case studies from El Colombiano, Die Welt, Expressen, Fairfax Media, Independent News & Media, MittMedia, Storyful, The Times of India.
The report caps more than two years of deep investments by INMA into surfacing the nascent innovation programmes that ...... [more]
15 November 2015