The world’s most innovative initiatives to grow audience, revenue, and brand in the emerging multi-platform ecosystem were honoured tonight by the International News Media Association (INMA).
Forty first-place initiatives by media companies were presented Global Media Awards by INMA, highlighted by Sweden’s Svenska Dagbladet taking home the competition’s top prize.
The INMA Global Media Awards were presented by association President Mark Challinor at the closing dinner of the 86th Annual INMA World Congress at the Victoria and Albert Museum in London before more than 300 media executives. The V&A is considered the world’s leading museum of art and design, and the awards dinner was held in its Raphael Gallery.
The 2016 competition generated 699 entries from 264 news brands in 40 countries. The competition was judged in February and March by an international jury of 41 executives from 19 countries representing the worlds of media and marketing.
The competition rewards six activities key to commercial and brand ...... [more]
24 May 2016
Polish media executive and Harvard University Nieman Fellow Grzegorz Piechota was presented the 2016 Silver Shovel Award tonight in London by the International News Media Association (INMA) for lifetime achievement and contributions to INMA.
The award was presented before 400+ international media executives from 42 counties at the annual INMA Global Media Awards Dinner held at the Victoria and Albert Museum in London. Given since 1949 for meritorious service to INMA and career achievement, the award represents INMA’s highest individual honour.
Swedish media executive Bengt Ottosson, a 2015 award recipient, announced the award on the London museum stage in a unique musical presentation and tribute. He lauded Piechota’s unique intellectual and leadership contributions to INMA that ...... [more]
23 May 2016
Somebody recently told INMA CEO/Executive Director Earl J. Wilkinson the organisation’s Web site looked so 2009.
Not surprising, as that’s the last time it was re-designed.
During Monday sessions at INMA’s World Congress in London, Wilkinson announced INMA’s new Web site, which has been under construction for more than a year. Although the site won’t officially be released until early July, Wilkinson shared the beta site’s URL with World Congress delegates.
“The Web site really captures the ethos that the board very much ...... [more]
22 May 2016
Nine executives with the world’s leading news media companies were elected to new terms on the INMA board of directors. The board is the association’s governing body, overseeing the global vision and strategy of INMA.
Elected to new Board terms ...... [more]
28 April 2016
The rapid rise of mobile and social networks has spawned a mad rush by media companies to distribute content on platforms other than their own, yet whether to distribute and where to distribute depend on the publisher’s objectives and context, according to a new report released today by INMA.
To retrieve the report:
- Non-members: Click here for more information and order online.
The report profiles the distributed content platforms that are sweeping the media industry today: Facebook Instant Articles, Google Accelerated Mobile Pages (AMP), Apple ...... [more]
14 March 2016
INMA today released its much-anticipated annual News Media Outlook report, providing a snapshot of a media industry still in transition yet needing to optimise the many new initiatives that now make up multi-platform companies.
“News Media Outlook 2016: The Dimension Behind the Façade” is written by INMA Executive Director and CEO Earl J. Wilkinson. This year’s report marks the 15th annual report card on the global news media industry based on feedback from INMA members and Wilkinson’s travels worldwide.
The Outlook report provides news media executives worldwide with strategic guidance and perspective in fast-changing times and is considered a “must read” by senior managements.
The 105-page report is free to INMA members and available for purchase by ...... [more]
08 March 2016
Competition reveals best practices to energize brands, create new products, engage audiences, grow advertising revenue, develop customer insights, and instill innovation at media companies. First-place winners will be announced May 24 in London.... [more]
15 February 2016
“What To Do About Adblocking,” written by Dr. Johnny Ryan, head of ecosystem at PageFair, answers the industry-wide question of exactly that.
The report presents an executive-level overview of the phenomenon and explores consumer data to better understand why people block ads. In addition, the report shows adblockers are emerging as new premium audience segment for marketing communications.
“Adblocking is an opportunity to explore advertising formats that users can accept while also restoring publisher revenues,” Ryan says.
The INMA report also recommends specific tactics for publishers to avoid, such as:
- Using immature anti-adblock technology, including domain rotation technology.
- Relying on native advertising, which can be ...
21 January 2016
The INMA Global Media Awards represent the pinnacle of success in the media industry. News media companies from around the world are honoured for:
- Energising their news brand.
- Creating new products.
- Engaging and monetising audiences.
- Growing advertising revenue.
- Developing customer insights.
- Instilling innovation.
By entering the INMA Global Media Awards competition by the January 29 deadline, you will unlock the door to a new world of ideas, innovation, and creativity. If that isn’t enough, we offer three more ...... [more]
29 December 2015
As the clock ticks the last days of the year away and we start to look ahead to 2016, here’s a look back at what shaped the industry during the past 12 months.
The following are the top 10 most-read posts on INMA.org from our team of 60+ bloggers writing for 21 blogs. We hope you enjoy this look back, and we can’t wait to see where 2016 takes us.
If the old business model works only for print, what’s the next step for news media companies that must keep revenues coming in? Here are six pillars of the new media value chain from a Columbia University research ...... [more]