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Alert: INMA Awards competition deadline is today

21 January 2015

The deadline for the INMA Awards 2015 competition — rewarding excellence among news media companies in growing audience, revenue, and brand — is Friday, January 23. 

Entries may be submitted online in a matter of minutes at

INMA staff members are available to assist media companies with their entries:

  • Global: Raquel Meikle is the global awards coordinator. She can be reached at ...
... [more]

INMA launches 4 European Ideas Days featuring 80 industry case studies

13 January 2015

INMA will launch four one-day interactive European seminars this year designed to bolster competencies among media executives in advertising, marketing, newsroom innovation, and digital.

Dubbed “Ideas Days,” each seminar will include 20+ real-world case studies from European media companies. Each presentation will be in “Brainsnack” format: seven minutes, rapid-fire, get-to-the-point style designed for immediate application at companies.

The four Ideas Days are:

April 24, 2015: INMA Ideas Day on Advertising, Radisson Blu at Charles de Gaulle Airport, Paris.

Key topics: Boosting mobile advertising sales, programmatic trading, creative print executions, sales team organisation, synergies between print and digital, native advertising, content marketing.

May 22, 2015: INMA Ideas Day on Marketing, Van der Valk Hotel at Brussels Airport, Brussels. 

Key topics: Brand awareness campaigns, ideas to encourage ...

... [more]

INMA Awards deadline is January 23

07 January 2015

Just like an inspiring exercise that drives you to gain the right momentum, enjoy the refreshing enthusiasm brought by a New Year to recall your best performances by entering the 2015 INMA Awards competition. 

You know very well how hard you and your team worked in 2014, and now is the time to reward those efforts! Put your award entry together and present your best work to the INMA Awards 2015.

INMA Awards judges will be looking for the best in 15 categories. Ponder the sensitive link between your product, your readers, and your brand: How did you manage to connect these three spots? Explain how you met your consumers’ needs and expectations. 

It doesn’t take long to register. In a PDF presentation you can ...

... [more]

Top 10 INMA articles from 2014

29 December 2014


Before we leap forward, as no doubt we will all do next week with the holidays and 2014 behind us, let us take a moment to look back at the articles that garnered the most views.

1. Cross-media study shows print advertising has highest ROI, by Cebuco’s Erik Grimm (February 4, 2014).  

2. Financial Times weighs in on Web vs. native app debate, how technology has shaped its own digital strategy, by FT Labs’ Graham Hinchly (January 20, 2014). 

3. How to get 80,000 digital subscribers by publishing one story a day, by Axel Springer’s Pit Gottschalk (September 8, 2014). 

4. Gannett shares 5 lessons learned by ...

... [more]

INMA Mobile Summit for Engagement and Profit precedes SXSW in Austin

16 December 2014

 Leveraging and monetising mobile audiences is the focus of the INMA Mobile Summit for Engagement and Profit, March 9-10 in Austin, Texas.                 

For complete information, including how to register online, go to

Held days before the South by Southwest (SXSW) Interactive Conference in Austin, the INMA Mobile Summit will be held at the Austin American-Statesman. 

Key topics to be covered at the INMA Mobile Summit include: 

  • The future state of mobile, including ...
... [more]

Big Data conference in London explores analytics implications of revenue, audience, journalism

11 December 2014

What news media executives need to know today to make money and engage audiences through the leveraging of smarter data is the focus of the Big Data For Media conference, March 26-27 at Google headquarters in London

Click here for complete information on the conference and how to register online. 

Produced by INMA and the World Newsmedia Network (WNMN), the Big Data for Media 2015 conference in London is designed for media executives engaged with data-infused advertising solutions, audience marketing, and journalism. 

Key topics to be covered in the Big Data for Media conference include ...

... [more]

INMA Big Data report distills emerging road map for media companies

09 December 2014

The emerging Big Data editorial, audience, and advertising road map for news publishers is the focus of a new report released this week by INMA.

Titled “Making Big Data Smarter for Media Companies,” the new INMA report features 17 profiles of how media companies are implementing Big Data. The report explores the cultural, strategic, personnel, and foundational ramifications of how publishers get their arms around data and make it actionable.

To download the Big Data report: 

Among the report’s highlights:

  • What makes up “Big Data” for media companies in the long-term ...
... [more]

INMA Awards 2015 competition open for entries

03 December 2014

The world’s best news media sales and marketing initiatives from the past year will be honoured in the INMA Awards 2015 competition, which was unveiled this week by INMA. 

Deadline for entering is January 23, 2015. Complete information can be found at

As the premier sales and marketing competition for news media companies, INMA Awards 2015 will reward the best ideas to:

  • Energise news brands .
  • Stimulate audiences.
  • Innovate product development.
  • Grow revenue.

Mirroring the increasingly multi-platform nature of publishing, most categories either are ...

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INMA offers €20,000 tuition scholarship for Berlin School MBA programme

28 October 2014

INMA and the Berlin School of Creative Leadership today announced a partnership that will include a €20,000 “INMA scholarship” for the school’s executive MBA programme starting in 2015.

For complete information on the Berlin School of Creative Leadership INMA Scholarship, click here. 

The INMA scholarship recipient will receive €20,000 tuition support for the Berlin School Executive MBA in Creative Leadership programme starting March 16, 2015, in Berlin, Germany. Up to three additional finalists may be eligible to receive €20,000 in partial tuition support. 

Deadline to apply for the scholarship is December 1. 

The global scholarship winner will receive ...

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New INMA report focuses on programmatic advertising opportunities

10 September 2014

How media companies can capitalize on programmatic buying in the fast-evolving sales of digital advertising is the focus of a new report released today by INMA. 

To access the INMA programmatic buying report:

  • INMA members: The report is free to you if you are an INMA member on September 11, 2014, and may be accessed by clicking here (password required). 
  • Non-members: Click here for information on the report and purchasing it online.

“Programmatic Advertising Opportunities for News Publishers” provides context on ...

... [more]

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09-10 March 2015
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26-27 March 2015
INMA Augmenting Print with Digital Workshop
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08 April 2015
INMA Ideas Day on Advertising
Paris, France
24 April 2015
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22 May 2015

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