8:30 a.m. - 1:00 p.m.

Elevating performance: Tactical mastery in news subscription journeys

Parallel workshops running concurrently on various themes will provide hands-on learning, benchmarks, and proven tactical approaches from the leading news publishers, and from the industry’s tested partners.

• Delve into nitty-gritty tactics behind superior performance – in user registration, subscriber acquisition, engagement, and retention.
• Look at the performance data to help you understand how you do at each stage of the funnel.
• Explore the benefits and techniques of automating journeys and generation of marketing assets.
• Learn from practitioners of agile about how to design and scale experiments.

We carefully select the workshop topics and their leaders, and we guarantee: no panels, no selling, no secrets.

Planned sessions:

• Best practices in forming news habits and value nurturing
• Tools for driving registration, conversion and retention
• Benchmarking subscriber funnels
• Secrets of effective marketing automation
• The art and science of experimentation
• Real-life applications of generative AI in news marketing

2:00 p.m. - 5:00 p.m.

Invitation-only event: INMA Benchmarks Live Meet-up: Stories Behind the Superior Performance

For the first time, the INMA members-only benchmarking community is meeting in-person to discuss the best performing strategies and tactics to grow online reader engagement and subscriptions.

This exclusive meet-up requires an invitation and is open only to the participants of the INMA Benchmarks service: 175 news brands internationally published by 56 news media companies in 34 countries.

During the meet-up, INMA’s Greg Piechota will reveal the strategies behind the superior performance, as proven by the data shared by the participants.

In this confidential setting, member companies will present case studies on the tactics that lead to that superior performance.

Apart from inspiration, we will also discuss the key challenges in subscriber analytics and marketing, and we will facilitate peer-to-peer exchanges of best practices in tackling them.

The meet-up will include an Ask-Me-Anything session with the INMA Benchmarks analysts and product team members, and an opportunity to influence the service’s roadmap.

Planned sessions:

• In-depth review of the key trends in online news engagement and subscriptions
• Analysis of the case studies of the fast-growing subscription brands
• Showcase of the best-in-class engagement, registration and subscription funnels
• Ask-Me-Anything with the INMA Benchmarks analysis and product team