About

INMA Media Subscriptions Summit is the news media industry's largest annual conference focused on subscription growth. In February 2024 in New York, we will meet for the seventh time.

The summit has three parts: a two-day leaders’ conference, a day of practical workshops, and an optional executive study tour.

We expect 250+ media professionals. Most of our participants are marketing, product, data and editorial executives, managers and senior specialists working in the reader revenue space.

We invite 40+ speakers on our stages – from the media industry pioneers to leaders and innovators, from academic researchers to consumer marketing experts and thought leaders.



About New York's Financial District (FiDi)

















The Financial District of New York, also known as FiDi, represents the southern-most tip of Lower Manhattan, and the 2024 Media Subscriptions Summit Week represents the first time INMA has held an event in this neighbourhood.

Wall Street and One World Trade Center are the pillars of the Financial District, but there is so much to see in such a small geography.

Here are the INMA team’s favourite tourist venues in the Financial District:

  1. One World Observatory: The 102nd-floor panoramic perch atop the One World Trade Center provides breathtaking views of the Financial District, Midtown, Brooklyn, the Statue of Liberty, and across the Hudson River into New Jersey.
  2. 9/11 Memorial and Museum: No visit to the Financial District is complete without the somber memorial where the twin towers once stood, punctuated by a visit to the 9/11 Museum.
  3. New York Stock Exchange (NYSE) Building: Also known as the “Big Board,” the NYSE is one of the planet's oldest and largest stock exchanges. Located on Wall Street in Lower Manhattan, the NYSE stands as both a symbol of capitalism and as the financial center of the U.S.
  4. Federal Hall National Memorial: This is where George Washington was inaugurated as U.S. president.
  5. Federal Reserve Bank of New York: This building features gold vaults 80 feet below street level.
  6. Trinity Church: Consecrated in 1846, the church is home to the gravesite of Alexander Hamilton and other historic memorials and monuments.
  7. St. Paul’s Chapel: Built in 1766, it’s part of the Trinity Church Parish and has a connection to the U.S. Founding Fathers.
  8. Fraunces Tavern Museum: One of the most important taverns of the Revolutionary War, this is where General George Washington bid farewell to his officers, where John Jay negotiated treaties with foreign nations, and more.
  9. Skyscraper Museum: The museum celebrates the city's rich architectural heritage and examines the historical forces and individuals that have shaped its successive skylines.
  10. Stone Street: First street paved with stone in the city (1658), a historic district since the 1990s, and now lined with restaurants and bars.
  11. Museum of Jewish Heritage: The Museum is committed to the crucial mission of educating diverse visitors about Jewish life before, during, and after the Holocaust.
  12. South Street Seaport Historic District: Founded in 1625 and once the center of trade in New York, it remains one of the most historical areas in the city, now featuring restaurants, museums, cobblestone streets, and some of the best river and bridge views in NYC.
  13. Pier 17: Home to the Seaport Museum and the city's largest concentration of restored maritime buildings, Pier 17 features dynamic food, drink, art, architecture, retail, and entertainment.
  14. New York City Police Museum: The New York City Police Museum is dedicated to preserving the history of the New York City Police Department, the world’s largest and most famous police service.
  15. Museum of American Finance: The only independent public museum dedicated to preserving, exhibiting, and teaching about American finance and financial history.
  16. National Museum of the American Indian: Part of the Smithsonian Institution, The NMAI cares for one of the world's most expansive collections of Native artifacts.
  17. The Battery: The Battery is a model of conservation and biodiversity with vast public gardens, organic urban farms, toxin-free lawns, and SeaGlass, the innovative aquarium carousel.
  18. The Charging Bull: The Charging Bull has become a universal symbol of the American stock market and big business. It’s also one of the most popular sights in New York City.
  19. Bowling Green: Bowling Green is New York City’s oldest park. This spot served as the council ground for Native American tribes and was the site of the legendary sale of Manhattan to Peter Minuit in 1626.
  20. Jumping-off point: The Financial District is the jumping-off point to visit the Statue of Liberty and Ellis Island. Or catch the Staten Island Ferry. Or walk the Brooklyn Bridge to Brooklyn.

Brief history: Today’s Financial District was the centerpiece of New Amsterdam, founded in 1624 – and renamed New York in 1664 when the English took over the city from the Dutch. The early skyscrapers blossomed in the Financial District in the late 19th and early 20th centuries. As vertical cities came to dominate the Financial District, its prominence was shattered by the terrorist attacks on the original World Trade Center buildings on September 11, 2001 – with the rebirth and reinvigoration since then a testament to the fortitude of New Yorkers.

Warmth in winter: Unique to the part of the Financial District INMA will occupy during the Media Subscriptions Summit Week – especially in winter – is how connected the Conrad New York Downtown and Dotdash Meredith Center are to shopping, dining, and tourism. You can navigate underground and over streets without stepping outside. INMA will be on the western side of the Financial District.



Curator

A note from Greg Piechota


Greg Piechota

Dear Colleague,

As someone who has worn the hats of a journalist, executive, and researcher over the years, I have experienced and admired our shared dedication to journalism.

And now, as the lead of the Readers First Initiative at INMA, I'm committed to safeguarding that passion in the era of AI disruption.

Here's the deal. I'd love for you to join us at the 7th INMA Media Subscriptions Summit Week in New York from February 26th to March 1st, 2024.

It's a great opportunity for all of us to figure out our place and strategy in the emerging landscape of AI-driven disruption and unavoidable digital transformation of premium journalism, subscription products, and marketing.

Across the world, we're seeing an uptick in news avoidance because of information overload and fears of misinformation, with AI chatbots, search engines and social networks increasingly appealing to the masses.

As a community, we need to figure out how to respond, all while upholding the value of true journalism and strength of our brands’ direct relationship with audiences — because let's face it, that's why we're here.

This is the moment to double down on subscriptions, the model less dependent on reach and casual users referred by search or bots in social.

In New York, the capital city of the world’s media and the home to The New York Times, The Wall Street Journal, and other iconic brands, we'll also talk about leveraging AI ourselves to better serve our readers, and better market journalism.

As always at INMA, expect practical case studies, hand-curated by me, with results proven by evidence, hard-to-come insights, benchmarks, provocative opinions, and authentic passion on stage and in the auditorium (for the first time, at the Dotdash Meredith Center in Downtown New York).

This is a perfect chance for us to come together, discuss new ideas, learn from each other, and demonstrate the collective power of human intelligence. We will have fun, too — try that, ChatGPT!

In the end, we're not just dealing with machines — we're paving the way for the future of our democracies and societies, and our news brands within.

Looking forward to catching up and brainstorming some brilliant ideas in New York. Don’t forget your hat and a scarf. Our welcome will be warm, but the world out there — cold.


Greg Piechota
Readers First Initiative Lead
International News Media Association (INMA)
Oxford, England


About the Readers First Initiative

INMA’s Readers First Initiative aims at surfacing global best practices in the art and science behind digital subscriptions for news media companies and creating a road map toward the next generation of consumer monetisation.

We help the news industry exchange ideas, best practices and benchmark data. We publish newsletters, strategic reports, moderate a Slack channel, video meet-ups, and host master classes, town halls, summits and individual Ask-Me-Anything sessions.

The initiative is led by INMA’s Researcher-In-Residence Greg Piechota. He is a former news executive and research fellow at Harvard and Oxford universities, and an expert in business model innovation, digital transformation, and e-commerce.




About INMA


The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.



The INMA community consists of over 21,000 members at 900+ news media companies in 90+ countries, representing tens of thousands of news brands.

What we do

INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA leads the news industry with initiatives dedicated to better understanding digital subscriptions, smart data, product, advertising, and the emerging relationship with Big Tech platforms.

Mission

INMA’s mission is to inspire news media companies to embrace business practices that sustain impactful journalism:

  • To build communities of best practice and facilitate the exchange of ideas, expertise, benchmarks, and experiences.
  • To distill the collective knowledge of members into insights that grows audiences, transform brands, and ensure the financial sustainability of news media companies.
  • To identify and recognise excellence in vital areas such as subscriptions, data, product, advertising, newsrooms, and the business of journalism.








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Questions? Contact INMA

Tom Corbett

Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486 37 13 36

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