Learning from the home of Hollywood: audio, video, commerce, and social

Creator economy

All things video

Augmenting audio



What Los Angeles means to news media

Home to Hollywood, gaming, the creator economy, and the capital of music, Los Angeles has much to teach the news media industry. The consumer technology scene is thriving as VCs and entrepreneurs move south of Silicon Valley. And as media, distribution, and funding has democratised, the creator economy has been born. Individuals are more popular, and often more profitable, than brands on social media.

Over the course of five days, INMA will delve into best practices in audio and video content, new technologies, and different commerce models that are driving this creator economy to see what valuable lessons can be applied to the news industry.

  • Learn from the thriving creator economy
  • Real examples of content commerce that work
  • Best practices in audio and video production
  • The changing landscape of content distribution
  • Technology that is shaping the future of content experiences

Study Tour guide

A British native and Silicon Beach resident, Jodie Hopperton is an innovation expert with deep links into some of the largest startup ecosystems in the world. Understanding cultural values and differences, combined with business acumen has led to helping numerous businesses innovate on their terms. Jodie's career spans more than 20 years, and her experience includes working with technology startups in addition to roles such at the New York Times, Global Editors Network, and INMA.

What participants say about INMA’s California study tours

Don’t just take our word for it. This is what participants said about INMA’s October 2023 California study tour:

“If you’ve never attended a study tour with INMA I could not recommend it more. We saw far more insights last week than we usually would at even the best conferences.”

“High level participants and meetings. Very deep discussions on the subject and good leadership from the INMA team.”

“Genuinely one of the best event experiences I have ever attended - far better than any conference.”

“Informative, insightful, thought-provoking, so much bang for your buck and a group of INMA people (and attendees) I thoroughly enjoyed spending time with.”

“It was a wonderful, extreme experience. Amazing cohort and warm hospitality. The access to top-level expertise and insights.”



Monday, October 21

Introduction to Los Angeles

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Tuesday, October 22

Lessons from Silicon Beach

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Wednesday, October 23

AI deep dive

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Thursday, October 24

Video and commerce

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Friday, October 25

The new TV

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Questions? Contact INMA

Jodie Hopperton

Product & Tech Initiative Lead, INMA
Los Angeles, United States

E-Mail me

Bonnie Nolan

Events Manager
Lake Mills, United States
Tel.: +1 608 206 7812

E-Mail me