A brief overview of what this Town Hall will cover and of the 8-month-long GNI Subscriptions Lab Europe, a growth program by Google News Initiative, FT Strategies and the International News Media Association.
In this keynote presentation, we will look into the best practices in setting organizational conditions for business transformation and subscriptions growth – aligning goals and metrics, fostering cross-functional collaboration, ensuring transparency, empowering teams to execute on a strategy, and making decisions based on evidence.
In this panel, we will hear media executives discuss the state of news media business transformation to customer-centric, stable, and financially resilient. We will distill the biggest learnings of the past decade on valued and differentiated products, viable business models, foundations to operate efficiently and adapt to changing markets.
In this session, we will showcase how big and small news publishers reorganize to break silos, promote collaboration across departments, and overcome barriers to getting things done – engage audiences, register and convert them to subscribers, and retain them.
In this session, we will present results of real business experiments intended to grow digital subscriptions of the participants of the GNI European Subscriptions Academy. We will discuss how to plan and execute experiments, and how to scale them and learn faster.
In this session, we will talk about initiatives aimed at reaching beyond fans and heavy readers of news and converting more diverse audiences: for example, younger, more female or otherwise underrepresented in the media. We will discuss this challenge from editorial, product, and marketing perspectives.
We will distill the biggest lessons from the GNI European Subscriptions Lab and propose the next steps for organisations gathered at this Town Hall.