Wednesday 30 November

10:00 a.m. - 10:10 a.m.
(New York time)

Welcome and Introductions

Greg Piechota A brief overview of what this Town Hall will cover and of the 8-month-long GNI Subscriptions Lab Europe, a growth program by Google News Initiative, FT Strategies and the International News Media Association.

Greg Piechota, Lead, Readers First Initiative, International News Media Association, United Kingdom

10:10 a.m. - 10:30 a.m.
(New York time)

Keynote: Organising for a breakthrough in digital subscriptions

Daisy Donald Tim Prat In this keynote presentation, we will look into the best practices in setting organizational conditions for business transformation and subscriptions growth – aligning goals and metrics, fostering cross-functional collaboration, ensuring transparency, empowering teams to execute on a strategy, and making decisions based on evidence.

Daisy Donald, Principal Consultant & Head of Americas, FT Strategies, United Kingdom

Tim Part, Senior Manager, FT Strategies, United Kingdom

10:30 a.m. - 10:50 a.m.
(New York time)

Executive panel: The state of media business transformation and conditions for sustainability

Lisa Macleod Sulina Connal In this panel, we will hear media executives discuss the state of news media business transformation to customer-centric, stable, and financially resilient. We will distill the biggest learnings of the past decade on valued and differentiated products, viable business models, foundations to operate efficiently and adapt to changing markets.

Sulina Connal, Managing Director, News and Books Partnerships, EMEA, Google, France

Lisa MacLeod, Principal Consultant & Publishing Lead, FT Strategies, United Kingdom

10:50 a.m. - 11:20 a.m.
(New York time)

Case studies: Promoting collaboration and getting things done

Michael M Valentin Espagne Filippo D In this session, we will showcase how big and small news publishers reorganize to break silos, promote collaboration across departments, and overcome barriers to getting things done – engage audiences, register and convert them to subscribers, and retain them.

Filippo Davanzo, Head of Digitel, La Repubblica, GEDI Gruppo Editoriale, Italy

Michael Moersch, Chief Digital Officer, Ringier Axel Springer Schweiz, Switzerland

Valentin Espagne, Senior Manager, Testing and Growth, Der Spiegel, Germany

11:20 a.m. - 11:50 a.m.
(New York time)

Case studies: Experiments on our growth roadmaps

Stipe Cliona Leo In this session, we will present results of real business experiments intended to grow digital subscriptions of the participants of the GNI European Subscriptions Academy. We will discuss how to plan and execute experiments, and how to scale them and learn faster.

Stipe Grubišić, Chief Digital Officer, Hanza Media, Croatia

Cliona Mooney, Subscriptions and Reader Insights Director, The Irish Times, Ireland

Leo Xavier, Director of Product Management, Observador, Portugal

11:50 a.m. - 12:20 p.m.
(New York time)

Case studies: Diversifying audiences and reaching beyond fans

Cordula Dilyana Marek In this session, we will talk about initiatives aimed at reaching beyond fans and heavy readers of news and converting more diverse audiences: for example, younger, more female or otherwise underrepresented in the media. We will discuss this challenge from editorial, product, and marketing perspectives.

Cordula Schmitz, Deputy Editor-In-Chief, Hamburger Abendblatt, Funke Mediengruppe, Germany

Dilyana Evtimova, Senior Product Manager, FT Strategies, United Kingdom

Marek Tejchman, Deputy Editor-In-Chief, Dziennik Gazeta Prawna, Poland

12:20 p.m. - 12:30 p.m.
(New York time)

Summary and takeaways

Greg Piechota We will distill the biggest lessons from the GNI European Subscriptions Lab and propose the next steps for organisations gathered at this Town Hall.

Greg Piechota, Lead, Readers First Initiative, International News Media Association

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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