Categories

Campaigns used to enhance and shape the media company's brand or image across media platforms.

Public relations, sponsorship, community service events, fundraisers, literacy programmes, volunteerism initiatives, and corporate social responsibility campaigns presented by the news media company for the benefit of the company or community.

The creative selection and execution of an event tied to and enhancing a news brand or key segments of a news brand and/or generating revenue. This can be an in-person or virtual event.

Encouragement of the use of or engagement with a media company's Web site, mobile site, tablet, apps, newsletters, text alert service, video, rich media, social network, print products, or the marketing or onboarding of features related to these assets. This can include encouraging usage or engagement with stories, sections, journalists, or other components.

How do you engage with young news consumers? News media companies of all sizes are crafting news products to reconnect and engage with young consumers. This new awards category looks for products and services designed to facilitate news to better reach new generations of readers. INMA is aiming to learn how young news consumers discover your content: Via which platforms, apps, Web sites, videos, and social environments can younger readers find and discover your offerings?

Creative use of video in a digital environment that improves the customer experience and engagement with the news brand. The video initiative may have appeared on social media platforms, digital platforms of media companies, or any other platform.

Creative use of audio/voice in a digital environment that engages customers such as podcasts via the brand's Web site, smart speakers, or similar digital platforms. This traditionally would be an editorial product, yet could also be for marketing or advertising purposes.

Print is a vibrant platform that conveys emotion for readers and advertisers. This category rewards the creative use of print newspapers, magazines, supplements, or niche products for editorial or advertising purposes.

Creative use of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, Tik Tok, or YouTube to meaningfully engage, tell stories, and/or grow your news brand's presence.

Present your best new product from start to finish. We are looking at best practices on mobile and/or Web product and features, tablets, smartphones, audio and AR /VR products. Share insights on how you defined audience needs, created a prototype, tested, and launched the product in addition to results obtained. Explain which product framework you used and why. How did the first version product differ from the final version? What data did you use to make these decisions?

Show how a specific product changed, upgraded, and adapted to meet your goals. Share the behind-the-scenes insights: Problem recognition against goals and results against those goals. Describe the existing product and the reasons to iterate it (was there a problem? Or a possible opportunity?) Which users did it affect and why? Which internal teams and stakeholders were involved with the decisions? How long did the process take? What were your aims at the beginning of the project? Did the results meet your expectations? How? Were there any surprises or unexpected problems along the way?

This category recognises innovative and effective campaigns to acquire, retain, and increase the value of subscriptions. Judges will evaluate the overall strategy, creativity, and measurable results of initiatives across platforms.

Activities to engage and retain paid subscribers of a news brand or product. Special emphasis is on new concepts introduced to existing subscription initiatives or new subscription initiatives with creative twists to engage and retain subscribers and reduce churn. Think of subscriber on-board, engagement and retention activities and campaigns.

Innovative, impactful, and creative activities used to support the sales or retention of advertising customers across platforms: digital, mobile, print, social, marketing services, and more. This category focuses on how media companies acquire or retain advertising.

Creative advertising formats displayed as branded content or native advertising, self-service advertising, contextual advertising, designed for Web sites, apps, newsletters, mobile, or digital environments such as digital billboards.

This category recognises innovative e-commerce products, services, or initiatives from news organisations. Judges will evaluate new revenue-generating commerce offerings that provide value to audiences while diversifying the business.

This category recognises innovative uses of AI to streamline and improve internal operations across the newsroom, marketing and sales, and other departments. Judges will evaluate implementations that deliver measurable operational efficiencies.

This category honours innovative applications of AI to enhance customer-facing products and user experiences. Submissions should demonstrate how AI delivers value to customers.

Best initiatives in newsrooms with measurable impact in the transformational process across different business units. This category focuses on cross-functional collaboration, strategic review, organisational design, process standards and efficiency, process automation, incentive systems, change management, remote or hybrid work, and talent management.

Either for short or long stories, in this category we focus on creative ways to transform information and data in clear visualisations which enable readers a better understanding of the topic. Explain the tools you have implemented and include the outcomes in terms of audience preferences and feedback.