Your Revenue Or Your Readers?
Presented by Desmond Farrelly, Head of Audience and Insights, DMG Media and James Laver, Strategic Partnership Executive, Marfeel
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Originally presented: 29 July 2020
In digital advertising, there’s a tipping point on revenue and reader engagement. That tipping point can mean the difference in positive revenue outcomes and the sacrifice of engaged readers. In this Webinar, Desmond Farrelly, head of audience and insights at DMG Media, and James Laver, strategic partnership executive at Marfeel, discuss how to create a reader-focused monetisation system that will boost revenue while also improving your reader engagement metrics.
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