On-Demand Webinars

Where Is My Traffic: Navigating Audience Development in the AI Era

Presented by Nick Moar, DMG Media, Santiago Nasra, La Nación, and Nic Newman, Reuters Institute

Originally presented: 17 July 2024

Explore the challenges and opportunities in demand generation and audience development amidst the rapidly evolving landscape of AI-mediated news media. In an era marked by AI-generated content, dwindling social media referrals, and potential disruptions to search and e-mail, where is today's news audience? This Webinar will delve into recent audience trends during major events like U.K. elections and sports tournaments, changing behaviors of both heavy and casual news consumers, and alternatives to traditional social media for news distribution, among others.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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