What We Need to Tell Advertisers and Agencies About the Power of Print
Presented by Ulbe Jelluma, Managing Director Europe, Print Power
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Originally presented: 25 August 2021
This INMA Webinar will focus on what advertisers and agencies need to know about the true facts of the power of print media. Ulbe Jelluma of Print Power says it seems their perception determines their actual media choice, while evidence seems to be completely ignored. What are the reasons behind this and how can publishers’ sales staff make a change?
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